best keynote speakers

4 Tips for Finding the Best Keynote Speakers

Oct 13, 2017

So, you’ve got your audience. How do you keep it engaged?

An important component of any business growth is holding interesting events with exciting speakers. Finding these speakers might seem tricky, but don’t worry.

The best keynote speakers don’t need to be the most famous or successful. They just need to be right for your audience.

Here’s how to find yours.

1. Imagine Your Ideal Speaker

If everything goes well, your speaker is going to get a lot of credit. But you still play the most important part: you choose the speaker.

That means you need to be thinking of the big-picture from the start. The first thing you need to do is determine a price range: how much are you willing to pay your speaker?

If you’re not willing to doll out hundreds of thousands, don’t fret. There are many other measurements of the best keynote speakers that don’t involve cost.

What goal do you want to achieve with your speaker? What knowledge or what kind of motivation do you want to instill in your audience?

The answers to those questions should be the initial filters you use when picking out your potential speakers. Once you have that list, you’re ready to dig deeper.

2. Weigh Entertainment vs. Information

Consider the different styles of the speaker options in front of you. Many will have a special flair that electrifies the crowd, but they won’t bring much substance. Others will be elbow-deep in substance but have a tendency to drone.

In all likelihood, your ideal speaker will be somewhere between the two ends of the spectrum. You’re the only person who can know for sure what’s best for your audience.

You might already know what to look for when contrasting info vs. entertainment. But if you’re stuck, think about the people hearing the speech.

3. Understand Your Audience

Put yourself in your audience’s shoes. On the one hand, consider their expectations. Would blaring music excite them, or annoy them? They might enjoy a wordy orator–or they might be bored out of their minds.

Also, think about the context of the speech. It makes a huge difference when the speech happens.

If it’s on a Tuesday at ten AM in February, a softer presentation that crescendos might do the trick. But, on a Thursday afternoon in July, your employees might sit down ready to engage with a more energetic speaker.

4. Communicate with the Speaker

Remember how the speaker will get all the credit if things go well? Well, you might take a hit if things go poorly.

That’s why it’s essential for you to make contact with the speaker before they begin speaking. Run a quick background check on the content of the speech. If it’s not up to par, let the speaker know.

Sometimes, the “best speaker” title can be given before the speech is even made.

Navigate the Best Keynote Speakers

It’s time for you to give your audience the information they need in an entertaining way. The right keynote speaker can inject your crowd with a productive boost of energy.

With these tips, you’re more ready than ever to pick from the best. Reach out for more information on getting the right influencers for your organization.

What are you waiting for?

brand promotion

5 Simple Brand Promotion Ideas

Oct 6, 2017

There comes a time where every business struggles to find their footing. Whether you’re just starting out or you’ve been in business for years, a little help goes a long way.

One of the easiest ways to get back on track is through brand promotion. Getting the word out on your brand and increasing awareness isn’t as difficult as it may sound.

Here are 5 easy examples to help you get started.

1. Create Merchandise

Every brand needs merchandise in some capacity. Yes, it’s going to bring in some extra income, but it’s about more than that.

Merchandising is an easy way to globalize your brand. Think about it, how many t-shirts do you own with a logo of a business or product? Each time you wear that t-shirt out in public, you’re advertising for that brand for free.

And merch doesn’t need to be expensive, either. It can be something as simple as a shirt or blazer to more elaborate options like tote bags or hot sauces. The more products with your business’s name, the better your brand promotion will work.

2. Hire a Brand Ambassador or Influencer

As a business owner, you’re far too busy to spend your day promoting your brand. However, there are plenty of people you can hire to help out.

The influencer and ambassador markets are booming right now. Those who use an influencer are seeing higher levels of engagement and customer response.

While it can be a bit pricey, it’s ultimately worth it. 77% of businesses who hired an influencer reported more engagement surrounding their brand.

3. Leverage Social Media

Even if you don’t know much about social media marketing, you likely know that it matters. In fact, businesses who use social media tend to do far better than their counterparts.

So what’s the reasoning behind this? Well, there are a few reasons, really.

First, it keeps your name everywhere. It’s always a good idea to make sure that your brand name is on as many sites as possible. The wider the net, the better the results.

Next, you’ll gain critical insight into customers and clients who like your business page. You’ll get access to info on everything from their age group to their region. These stats can be better used to tailor your advertising for future brand promotion.

4. Create Various Types of Content

One of the easiest methods of promotion involves creating strong content. But what’s the best solution?

A blog?

A YouTube Channel?

Social media apps?

The answer is all of the above. Switching up your content is a great way to keep things fresh. While it’s a good idea to post several times a week, make sure that you’re not just posting one type.

Variety will also keep your audience from getting bored. For example, current stats show that audiences prefer video content to traditional text. With that said, likes and dislikes change all the time.

Variety isn’t just the spice of life…it’s a great way to future-proof your brand.

5. Engage Users

Finally, make sure that your brand isn’t just a nameless entity. Get out there and start interacting with your customers. People want a face to the name, and engagement is a simple process.

Even if it’s something as small as responding to social media comments, you’re showing your audience that you care and are listening.

Audiences want to identify with your brand, so give them the ability to do so. Reach out. Ask questions. Let your audience know that you’re about more than just profits.

Get Help With Your Brand Promotion

These 5 ideas may seem simple, but they’ll do wonders for your brand. Make sure that you’re talking to your audience and giving them the content they want. Be creative and learn from both failures and successes.

If you’re looking for a bit of help, don’t be afraid to reach out! I’d love to help your brand get the recognition it deserves. I’ve been working with businesses for years and I can get the results you want.

Get in touch and let me help your brand today!