International Speakers

5 Reasons Why International Speakers Inspire and Motivate Your Team

May 18, 2018

A recent study released by Gallup found that 51% of Americans are disengaged and unhappy at work.

That figure represents a massive problem for companies. After all, disengagement in the workplace is perhaps the number one detriment to productivity. It also means that your employees are likely doing nothing to try and improve processes which allows for your company to scale.

Bottom line, disengagement and distaste in a workforce mean people just going through the motions. And your workforce just going through the motions means your company is falling behind.

How then, can employers reinvigorate their staff?

One of the key methods people are turning to is hiring a motivational international speaker. International speakers are world renowned for giving speeches that inspire and get listeners back on track to being their best.

Below are 5 reasons why your company should consider investing in one.

1) Boost Fun and Energy

If your team seems like they’re stuck in a rut, a motivational international speaker may be able to help them out of it. Motivational speakers can help your employees have more faith in their abilities. They can help them visualize the amount of success they can have if they invest themselves every day in the workplace.

A motivational speaker will instill confidence in your workforce in a way that brings fun back into the office.

2) Alter Perceptions

When employees hear the same mission statement from their managers day in and day out, they often become numb to the message. A motivational speaker can flip those messages on their head and make consuming them feel exciting again.

When coming at them from a different angle, messages that felt monotonous will feel like opportunities.

3) Bring in New Ideas

A company is only as good as the ideas flowing through it. Motivational speakers can offer a perspective from other places they’ve worked within similar business niches.

They can ask questions of employees, challenge workflows, and help your team do critical, breakthrough inducing thinking.

4) Solidify Your Company’s Vision

When you or a manager is directing a group on a daily basis, it can be hard for employees to buy into “the vision” after a while. This goes back to that numbing mentioned earlier.

When a vivacious, eloquent new person comes in and repeats your messages, this leads to validity. Not only are people going to be engaged and listen to the motivational speaker you bring in but when s/he validates the direction your group is headed in, employees will buy into your company vision like never before.

5) Show You Care

Many workplaces suffer from not investing enough in their employees. This approach is sometimes due to having poor long-term vision. It can also be a byproduct of trying to cut costs.

Whatever the reason, not showing your employees that you’re invested in them will cost your business in the long run.

Getting a motivational guest speaker at an event for your business will show employees that your company has a culture that cares. It shows that you not only want them to succeed at what they’re doing today but are invested in their future dreams and professional development.

That investment will go a long way for your business.

Wrapping up the Benefits of Hiring a Motivational International Speaker

Hiring a renowned international speaker that specializes in motivating employees can bring a lot of benefits to your organization. Chiefly, it can reinvigorate your staff and help them buy back into your company’s vision.

That buy-in means a higher likelihood of getting the most out of your workforce on a daily basis.

For more information on how to get the most out of your employees and tools to solve other business problems, read more on the Rafferty Pendery blog.

branding tools

Top 3 Branding Tools Every Entrepreneur Needs to Use

May 15, 2018

Having a great brand is essential to the survival of your company. A brand gives your company an identity that will carry your reputation as a business.

Creating a brand can be difficult, especially if you’re not the creative type. But fear not because there are some amazing services you can utilize that will make the process much easier for you.

With the right tools, you can turn your brand into an industry icon.

In this blog, I’ll discuss the best branding tools you can leverage to give your company the ultimate brand.

Best Branding Tools

Having a strong brand means that your company will be easily recognizable and have a reputation attached to the brand.

Here are the top three best branding tools that every entrepreneur should be using to have the best brand identity for their company.

1. Canva

This service is fantastic for people who want to seem like they know how to create some incredible graphic designs, but actually, have no prior experience in graphics.

Canva basically does everything for you. If you want to create a twitter header that shows off your company’s brand, Canva can do it.

This service provides a ton of templates, so you just need to put in the information and Canva will do all the graphic design work.

Once you’ve found a template that best represents your brand, you can use this for all your social media platforms and on your website.

Best of all, it’s completely free, so you don’t have to worry about spending any extra cash on developing your brand when using this service.

2. Brandmark

The most recognizable part of your brand is going to be your logo. You need a logo that stands out and is unique, so when people see it; they know they are seeing your company.

Brandmark will help you design a logo, and will also create a website that’s built around the design of your logo, so it all looks uniform and organized.

It works by using a few keywords (provided by you) and will design logos based on those keywords. It will keep producing different logos until you find the perfect one for your company.

3. Business Blog

Having a great logo and attractive website is a fantastic way to have a visually appealing brand.

But creating a strong brand isn’t just about having a recognizable logo or style. You need to have a reputation attached to the style for it to mean anything to customers.

One way to do this is to create a business blog on your website. This helps to provide expert information on services and products related to your business.

This will not only give your website more credibility but will also attract new customers to your page. Plus, you can establish yourself as an authoritative source of information.

For More Information

If you are starting a new business and in the process of developing your brand, it’s important to utilize different branding tools.

If you want to create the best brand for your business, contact me today for more information on how to brand your business. You can consult me about social media, online PR, and marketing, organization, and expansion strategies.

Public Speaking Quirks

9 Public Speaking Quirks You Should Avoid at Speaking Engagements

May 11, 2018

Bad public speaking habits can absolutely derail even the most professional speaker. Make sure you’re in the clear by knowing what to avoid.

Here are nine of the biggest public speaking quirks you’ll want to steer clear of during your next presentation.

1. Reading Directly From Your Slides

You were probably able to get away with this during your school days, but you’re a professional now. There’s no reason why you should read directly from your slides.

Not only does it waste your audience’s time, but it makes you come across as if you didn’t bother to prepare.

2. Failing to Properly Message Your Speech

Even if you’ve never delivered a public speech in your life, you probably understand the importance of targeting a speech to one’s audience.

Every speech has an audience, no matter how casual or formal. Establishing your audience helps you establish your tone during the writing process.

3. Over Gesticulating

Pay close attention if you’re someone who tends to speak with their hands. Overly gesticulating is problematic, as it distracts the audience from your speech.

Hand signals in and of themselves aren’t bad, but make sure you don’t let your hands do all the talking.

4. Fidgeting

It’s common to feel nervous before giving a speech, even if you’re only addressing a small number of people.

Nervous quirks like hand-wringing, foot tapping, and pen clicking lessen the impact of your message.

Instead of your great ideas, all the audience will be able to focus on is how nervous you seem.

5. Talking Down to Your Audience

Nobody likes a know-it-all. Ineffective public speaking occurs because a speaker doesn’t understand how to properly address his or her audience.

It’s important that you come across as professional by including data-driven facts but don’t appear pompous. Smile, make eye contact and keep a friendly demeanor.

6. Appearing Too Casual

Certain entrepreneurs, such as Steve Jobs, could get away with wearing something simple like a black turtleneck sweater and jeans.

You’re not quite at that level yet.

It’s important to dress the part of a professional, so skip the casual wear in favor of a nice suit jacket or blazer.

7. Turning Your Back to Your Audience

Turning your back on your audience is just as unforgivable as reading from your slides. Even if you can recite your presentation word for word, turning your back makes you harder to hear.

If this is one of the bad public speaking habits you’re guilty of, keep a copy of your presentation near you at the front of the stage or table.

8. Fluctuating Your Volume and Pacing

A monotone speaker is a surefire way to put your audience to sleep. But don’t get so caught up in your own nervous quirks that you inadvertently raise and lower the volume of your voice every other word.

Try and keep a natural, consistent pace. Think of your speech not as a monologue, but as a conversation.

9. Creating a Lackluster Ending

As you begin to wrap up your speech, make sure you close on a big point. A lackluster ending can be awkward, as the audience may not realize you’ve finished.

Avoid These Public Speaking Quirks to Improve Your Next Speech

What do you think? Did you notice any public speaking quirks on our list that you’re guilty of?

If so, it’s not the end of the world. Keep at it and you’re sure to be a better public speaker in no time.

Looking for more tips on public speaking? I’ve given speeches around the globe and would be happy to talk with you. Get in touch with me today and I’ll return your message as soon as I can.

entrepreneurial marketing

How to Dominate Your Entrepreneurial Marketing Plan

May 8, 2018

It’s never been easier to launch a business.

The amount of resources available to entrepreneurs is unparalleled. The ability to reach your audience is literally at your finger tips, thanks to the democratizing effects of social media.

It’s also never been easier to be lost in a crowd. Despite the quality of your work, the professionalism of your services, that same social network that offers you opportunity can easily overwhelm your voice, casting you into the depths.

What’s needed then, to stay afloat, is the right approach: a plan of action that parts the waves.

What you need is an entrepreneurial marketing plan.

Keep reading to learn the core concepts your business needs to follow to succeed.

Be Flexible

There was a time where you could schedule out a full-year plan. Quarterly assessments would allow for adjustments, but you were essentially on a long-term plan.

Our world moves faster than that.

Any strategies you implement need to be assessed regularly and adjusted as necessary. You can’t afford to commit to a long-term plan that isn’t working. The market is too competitive.

How do you know if an approach works? Try it. Results can be monitored in real-time, offering the data you need to evaluate your approach.

Not everything you try will work, and that’s okay. Failing is how we learn what succeeds. The difference is being able to adjust.

It’s All About the Customer Experience

The best product in the world can fail if an inferior product offers a better experience.

Humankind is funny. We’ll often choose what’s easy at the sacrifice of what’s better. Fast food is often less nutritious than a home cooked meal, but a billion burgers sold is its own argument.

That’s not to say that you should produce anything other than your best. Instead, it’s to remind you that it’s the experience of the customer that will determine what succeeds and what doesn’t.

Know Your Strengths

There are a several platforms to have a presence on, but that doesn’t mean you should be on all of them.

Choose the platforms that a) you’re comfortable with, and b) make sense for your brand.

It’s better to dominate your entrepreneurial marketing on just a few platforms, than to be a less cohesive presence on multiple platforms.

Customers can pick up on insincerity. If you come across as trying too hard, you’ll turn off both existing and potential customers.

That being said, if there’s an area you know where your market is, but you lack the necessary know-how or skills, hire someone to do it for you.

Don’t waste your time on what you’re not good at. Your time is too valuable. Assess whether it’s worth the effort, and, if it is, get someone with the right strengths to execute it for you.

A Last Word On Entrepreneurial Marketing

There are a million fine details when it comes to marketing your business. Thousands and thousands of words have been spilled recommending specific approaches and angles to take.

However, simply adopting the above concepts and practicing them regularly will allow you to dominate your entrepreneurial marketing strategy, allowing your business to succeed.

For more information regarding entrepreneurship, check out the rest of the blog.

seo solutions

5 Smart SEO Solutions to Help Your Startup Gain Online Traction

May 1, 2018

If you’re struggling to get the attention that your business deserves, it may be time to rethink your SEO strategy. After all, a business’ SEO plans can make or break its entire marketing plan.

Out of fresh ideas? Here are five SEO solutions to help improve your brand’s web presence.

1. Prioritize Local SEO Solutions

Now, it’s understandable that the above header may not seem relevant to your interests, particularly if you have grand visions of making your company a global phenomenon.

And that’s important! Hold onto those dreams, they’re valuable. But in the meantime, start by conquering your local search results.

Local SEO places an emphasis on businesses in a customer’s immediate area. Having your startup listed on Google is a fantastic way to get attention from potential clients.

If you haven’t done so already, make sure your listing includes all relevant info such as your contact information and the location of your business.

2. Rethink Your Website

It’s crucial that a website does more than just look nice. It needs to be fast and functional.

When creating or retooling your site, place an emphasis on speed and usability. Think about how your customer may use the site and create from their point of view.

Don’t forget, you only have a few seconds to make a good first impression. After a few seconds of waiting, visitors are likely to hit the ‘back’ button and move onto the competition’s site. Every second counts.

Optimizing images, enabling caching, and tinkering with your database are all relatively simple ways to boost site speed.

3. Come up With a Content Plan

The bulk of your SEO solutions need to involve content creation. Studies show that businesses who create blog posts or videos are often more successful than their counterparts who don’t.

Come up with a reasonable content strategy. Create on a regular basis and make sure that whatever you create adds value to the visitor’s life.

4. Choose Stronger Keywords

Aside from offering a reader some new form of information or resource, content creation can benefit the creator, too.

Each piece of content you publish needs to include strong, well-researched keywords. Tools like Google’s AdWords Keyword Planner could be a good investment for your brand.

5. Leverage Your Social Media Presence

Your web presence needs to extend beyond your website and into social media. Last year, it was reported that 81% of all U.S. adults had at least one social media profile.

If you’re not on social media, that’s 81% of the population you could be missing out on.

Crosspost content from your website and encourage feedback from users. Use this feedback to create a discussion to further engage with your fans and followers.

And don’t forget to have some fun. Your social media presence should remain professional, but that doesn’t mean you can’t let your brand’s personality shine.

In fact, that’s encouraged! Let people see the team behind the brand, as it makes your company seem more approachable and friendly.

A Stronger SEO Strategy Means a Stronger Brand

Whether this is your first time creating an SEO strategy or you just need to get back on track, this list of SEO solutions should help you dominate the front page of Google.

If you’re looking for more advice or want some professional assistance, get in contact with me.

With years of experience helping entrepreneurs just like you, together we can make your startup a success.