the digital entrepreneur

Digital Entrepreneurs Are Spearheading the Future of Business

Apr 6, 2020

Per data collected from Kauffman, in the United States nearly 40% of brand-new entrepreneurs are women, and the number of businesses owned by women continues to grow and double the rate of businesses owned by men. Are you interested in becoming a digital entrepreneur? Today, the digital entrepreneur can embark on a plethora of businesses all over the globe with the right marketing and sales in place. There is also plenty of room for expansion when it comes to utilizing online PR, social media and other marketing techniques.

How to Become the Digital Entrepreneur That Stands Out

the digital entrepreneur

An important part of becoming the digital entrepreneur that stands out is avoiding entrepreneur mistakes. The digital marketplace isn’t something that is going to miraculously make money for you while you sleep, although this is possible with the right marketing in place. There are common entrepreneur mistakes that you can avoid. The first is understanding how important it is to get the word out about your business. This is why an entrepreneurship blog is so significant. There is no magic formula, just diligence to study the market so you are targeting the right audience and future clients via your blog.

How to Become a Tech Entrepreneur

The digital entrepreneur that wants to succeed will need more than just a computer with internet access. Certain features need to be set in place that is vital to your success when it comes to standing out from the competition. Tools and knowledge constantly change. Are you prepared to change with them? Researching and studying are both vital assets to every business. This goes double for the digital entrepreneur. You need to know everything you can about the industry for your business and keep learning, don’t ever stop. This is your first step in learning how to start a business successfully.

You will need to study in order to fully support entrepreneurship growth. Everything you learn is used to balance your business when it comes to implementing changes. Read news concerning your market at least an hour a day. The more you spend time learning, the more your products and services will become specialized.

Create a Tech Entrepreneurship Blog

Do you know how to create a tech entrepreneurship blog? Most people have no idea where to start. That’s natural. Creating your own digital entrepreneurship is something that you should take seriously and endeavor to learn more about using tools offered by entrepreneurs who have preceded you. Top digital business owners are available for assistance. All you have to do is provide them with your email address to have newsletters directly sent to your inbox. Starting your own online business just got easier!

Clear up any confusion and learn the basics of blogging for entrepreneurs. Once you have your blog started you can enjoy the many advantages of managing your business from anyplace with internet access. Mobility is the key to digital entrepreneurship that allows you to stay on the go without missing a single step for your business. Enjoy more flexible hours that allow you to work as hard as you need to while conquering the challenges of a startup. Once you have made your mark, the work gets easier. You will be able to define your own schedule so you work during the most efficient hours for you. Break free from the rigid hours of a 9 to 5 job when you run your own digital business.

Do You See Your Digital Entrepreneurship Growing?

Who doesn’t want to see their business grow and reach millions of people globally? What does this mean for a new startup? You want to plan for scalability. Being able to grow your business on a larger scale can increase the volume of production and sales while maintaining a fixed cost. If you know that you want to grow in the future, you can set up your entrepreneur blog to reflect this. Online ventures are much easier to scale than a brick and mortar store.

how to start a business

7 Essential Steps on How to Start a Successful Business in 2020

Apr 4, 2020

The fact that 15 million people in America are self-employed shows that there is no limitation on who can become an excellent entrepreneur. You do not need a business degree or loads of money to become a great entrepreneur.

All the same, you will require a thought-out plan and an internal sense of motivation for your business to thrive. Are you still wondering how to start a business? The following guide will help you avoid common entrepreneur mistakes.

Identify a Business Idea

Coming up with a business idea is the most challenging task that many people face. It is one of the reasons why most people still have no idea on how to start a business. However, this is a mental barrier that you can get through if you sit down and evaluate yourself.

Before you identify a business idea, you need to ask yourself some questions:

  • Why are you starting a business?
  • What are your skills?
  • How much can you afford to spend?

When answering these questions, you have to be incredibly honest with yourself. That will help you create a strong foundation for your business by avoiding entrepreneur mistakes that can make you regret later.

Conduct Your Research

About 22.5% of small enterprises fail within a year. Poor research is one of the causes of such failure. If you already have a business idea, it is now time to balance it with reality. For a business to be successful, it must solve a problem or provide something that the market needs. Ask yourself whether your services are anticipated and who needs them. You can find this information online, from an entrepreneur blog, or through trial and error.

Make a Plan

To make your business idea a reality, you will need to come up with a plan. This is a blueprint that will direct your business from the start-up phase and will establish growth. A plan is a must-have for all the new companies.

Fortunately, there are many types of different plans. For instance, if you are considering finding financial help from an investor, a traditional business plan is recommendable. A simple one-page plan is suitable because it gives you clarity on what you wish to achieve and how you plan to do it.

Finance Your Business

If you are starting a small business, you will need some initial investment and the ability to cover the ongoing expenses before your business starts making a profit.

Analyze a spreadsheet that estimates the start-up cost for your business as well as your anticipated one-year expenses. The combination of the two numbers adds up to the total amount that you will require for your initial investment.

After having a precise number in mind, you can now fund your business through crowdfunding, financing, small business loans or small business grants.

Select a Business Structure

Your business can either be a partnership, sole proprietorship, or Limited Liability Company (LLC). It is crucial to note that the kind of business structure that you choose will have a lot of impact on the business name, how you file your taxes, and your level of legal liability. You may want to consult with a business lawyer or accountant to determine the best choice for you.

Register a Business Name

Your business name will play a significant role in almost all aspects. Therefore, you have to make sure you have chosen a good one. Think carefully about the implications as you explore various options when making your decision. One of the essential tips for entrepreneurs who are wondering how to start a business includes choosing a unique name. You’ll want to conduct thorough research to ensure your business name is not already taken by anyone else in your industry. You can find out this information through the U.S. Patent and Trademark Office (USPTO) or through other directories in your state.

Obtain Licenses and Permits

Conduct research on what type of licenses and permits you will require for your business then apply for them. You may also want to talk to others who have started their own businesses, as well as legal representatives, to ensure you aren’t missing any necessary paperwork.

Once you adhere to the above entrepreneur tips on how to start a business, you will have a strong base for your investment. However, do not expect to succeed overnight. It takes hard work and consistency to accomplish a set goal. Above all, remember to be creative and open-minded.

entrepreneur tips

5 Tips for Entrepreneurs in Stressful Times

Mar 28, 2020

Owning and operating your own business is hard. During stressful times, tech entrepreneurs feel the strain just as keenly as businesses in other markets. We have five entrepreneur tips for you to keep in mind when times get tough to carry your business through the hard times into better days.

Continue Reading

4 Barriers To Becoming A Better Public Speaker

Jan 6, 2020

Having a fear of speaking in public is extremely common. In fact, about three out of every four individuals suffer from speech anxiety. As a tech entrepreneur, possessing a strong public speaking presence can be detrimental to your career and entrepreneurial success. Thankfully, this skill is malleable and can be improved upon. If you have been wondering how you can improve your own public speaking skills, check out these four potential barriers to success and how you can overcome them.

tech entrepreneur

Past Failures

As any tech entrepreneur can tell you, failure is inevitable. One of the biggest obstacles people face when developing their public speaking skills is the haunting remembrance of a time when they forgot their words in front of crowd, or had to run off a stage after puking from stage freight. If you’ve had a horrible experience with public speaking, the first thing you should do is admit that you missed the mark in the past. Then, accept that learning opportunity and decide on what can be done differently in the future. Do you need more practice speaking in front of a smaller groups first? Or perhaps not drinking coffee before a big presentation can help calm your nerves.

Insufficient Preparation

Delivering a proper public presentation is only about 30% of what goes into public speaking. The other 70% is preparing what you want to say, and practicing it. Failure to prepare is another common reason speakers fail to impress while public speaking. Each person has their own preferred method of preparing for a speech or presentation. You may choose to write out what you plan on saying, to create a bullet-point list of key talking points, or to rehearse the presentation in front of a close friend. If you do choose to have someone else listen to your presentation before you give it, make sure you allow that person to give you feedback on how you did.

Lack Of Real Engagement

In today’s modern society, the internet is more accessible than it has ever been. Although texting and talking with your keyboard is more convenient and easier than talking in person, any public speaker can tell you that avoiding conversation in real life is not helpful in learning how to succeed as a tech entrepreneur. You need to learn how to think on your feet, and how to get back on topic in real time if you drift off on a tangent. You cannot learn how to read your audience behind a computer screen, and you certainly can’t feed off the hype they give you when you’re killing a speech.

Failure To Self-Evaluate

This is one of the most common entrepreneur mistakes being made. You cannot let any success you have had in the past go to your head, including previous public speaking wins. You need to constantly be evaluating your performance, and trying to improve on your weak points. A great method for doing this is to have a trusted friend watch your speech, then compare your notes. Ask yourself, did your friend have the same impression of your performance as you? Did they understand your message? Did you seem confident throughout the entire presentation?

Final Thoughts

Getting over a fear of public speaking can seem impossible, but it doesn’t need to be. As a tech entrepreneur, you are resilient. Just like any other skill you’ve learned, becoming a stronger public speaker takes time and practice. As long as you can identify what is holding you back, like a previous failure, you can learn to overcome it. So take the time to prepare for your next presentation, and have a friend help you assess how you did once you finish.

Top Tips for Becoming a Tech Entrepreneur

Nov 1, 2019

If you’re wondering how to become a tech entrepreneur, but you’re worried that it’s too late to start — think again.

Countless people wonder how to become a tech entrepreneur in the face of adversity. You fear that the age of billion-dollar startups is behind us, and the world is destined to be run by the major corporations those original startups have become. Or maybe you just think you don’t have enough technical know-how to avoid common entrepreneur mistakes and succeed.

You’re about to see how to become a tech entrepreneur, no matter where you are or how you see yourself right now. Keep reading to learn more.

Develop a Great Idea

Obviously, coming up with a great idea is the first step in how to succeed as a tech entrepreneur. If you think that all the valuable ideas are already taken, you couldn’t be more wrong. After all, what is a valuable idea?

A valuable idea is a specialized idea. And everyone, including you, is a specialist on something.

So, coming up with a winning idea for your area of expertise is largely a matter of solving an old problem in a new way. If you have thought of a way to do something cheaper, faster, or more effectively than anyone else is doing now, then you are on to developing something great.

Talk About It

Many people who get started in tech entrepreneurship think they have to keep their big idea to themselves or else someone will steal it. Spoiler alert: they won’t. Not because people don’t want valuable ideas, but because most people are too scared to act on ideas at all.

Instead, you should try to talk about your idea at every opportunity. Don’t just gush about it. Really explain it to anyone who will listen, and see how they react. If their eyes light up and they respond with something like, “Wow, that’s a neat idea!” this is a good sign.

Even better, try to share your idea with people who ask good questions and see things from new angles. As you share your big idea with more people, you may end up finding a business partner or tech expert who can help you bring your idea to life.

Start Small

This statement is often the bane of entrepreneurship dreams, but it shouldn’t be: don’t be afraid to start small.

Did you know that 69% of all entrepreneurs in the United States started their businesses from inside their homes? Likewise, you should strongly consider establishing yourself in whatever headquarters you have available to you rather than springing for an independent building.

When you start out, just focus on refining the idea. The business infrastructure has to be built around a great idea to last.

Get Funding

When you have clarified and refined your idea, it’s time to think about getting funding.

Instead of trying to get investor funding right out of the gate, you may be better off getting your parents, friends, or loved ones to back your idea at first. Use your own money, too. Avoid expensive sources of credit, such as credit cards, whose high interest makes them impractical for most business ventures.

The best thing about using your own money and that of your personal acquaintances is that you’ll have skin in the game. When it’s personal like that, you can’t afford to back out, so you will be incentivized to succeed.

Now you know the basics for how to become a tech entrepreneur. You have a lot to learn, but it’s sure to be an exciting and rewarding journey.

What Career Paths Are Available for the Digital Entrepreneur?

Oct 9, 2019

What is a “digital entrepreneur?” Entrepreneurship has existed since the free market system evolved in the late 1700s. Entrepreneurship allowed individuals to build businesses where goods and services were distributed based on supply and demand rather than monopolistic practices, feudal systems, protectionist laws, and exclusionary guilds.

Similarly, digital computers have existed for nearly 80 years; programmable computers were invented during World War II to crack encryption codes and calculate ballistic trajectories for artillery.

Given this history, what do we mean by a digital entrepreneur? For purposes of this article, a digital entrepreneur requires something more than a free market and a digital programmable computer. The digital entrepreneur requires the Internet. Thus, the digital entrepreneur is someone who uses computer networks as a communication medium to deliver, solicit, or promote the digital entrepreneur’s goods or services. Using this definition, here are five career paths for the digital entrepreneur to consider:

Produce Content

Although 75% of people suffer from speech anxiety, it seems like the other 25% have YouTube channels. A large segment of digital entrepreneurs are in the content business. However, this statement should not be limited to makeup videos and toy unboxings. Digital content can cover a wide variety of topics, ranging from “how to start a business” and “how to become a public speaker” to “how to change your oil.” Also, digital content is not limited to YouTube and Facebook videos. Online content also includes:

  • E-books, blogs, and articles
  • Music
  • Podcasts
  • Educational materials
  • Games
  • Movies and video series

Of course, there are two challenges for the digital entrepreneur who creates content. First, you must develop a distribution model. Second, you must create a business model to monetize the content.

Produce Technological Solutions

This discussion separates content, which is primarily non-functional, from technological solutions, which are functional. In this context, technological solutions include:

  • Desktop and enterprise software
  • Mobile apps
  • Databases
  • Web-based and cloud applications

Essentially, if you create something that someone can use to solve a problem, whether that problem is mapping out a travel route or completing a tax return, then you are a tech entrepreneur.

Sell Physical Goods

In the mid- to late-1990s, the world experienced the Dotcom Boom as the World Wide Web brought e-commerce into people’s homes. This was followed in 2000 by the Dotcom Bust. How did this happen?

The Dotcom Boom was fueled by “tech companies” that were not actually tech companies. Rather, they were retail companies that were given the valuation of a tech company. This overvaluation of plain vanilla retail companies inflated a valuation bubble that had to eventually burst.

With the benefit of hindsight, it becomes apparent that online retailers are not so different from brick and mortar retailers. Clearly, online retailers can reach a broader audience. However, online retailers are still susceptible to the same entrepreneur mistakes as brick and mortar retailers. Specifically, online retailers must have a way to distinguish themselves in the online marketplace just as brick and mortar retailers must have a way to distinguish themselves in the brick and mortar marketplace. Without this competitive advantage, your dream of being an online retail entrepreneur may be doomed from the start.

Sell Services

Think back to all the things that were either impossible or had to be done manually before the Internet. Now, streaming movies and TV are on track to supplant physical media. Digital marketplaces have eliminated the need for classified ads. Dating websites have irreversibly altered how we meet the people we may eventually marry. Real estate listing websites not only give us information about homes for sale, but minute details about everything you would want to know about the area including comps, schools, climate, and traffic.

Again, the challenge to the digital entrepreneur is to find a way to monetize these digital services. Specifically, you have to identify the value you provide that encourages people to pay for the services.

Support Digital Entrepreneurs

Digital entrepreneurs need support to make their businesses successful. Those who provide services to digital entrepreneurs are, themselves, digital entrepreneurs. For example, PR agencies specializing in online reputation management and accountants specializing in sales tax compliance for online retailers play essential roles in the digital economy.

Digital entrepreneurs, like all entrepreneurs, must identify opportunities, then execute a well-thought-out plan to take advantage of them.

Do you want to become a digital entrepreneur? Think about these career paths when you want your skills to shine.

How to NOT Sink Your Startup

Sep 6, 2019

Starting a business is a terrifying yet exciting journey that 69% of entrepreneurs in the United States embark on from their homes. As a tech entrepreneur, finding and solving a problem with technology is exhilarating and fulfilling. The excitement, however, does not exempt you from making mistakes, even if you’re the founder of your own business. Everyone experiences missteps along the way, but for a fledgling business, each new error might be your last.

As the founder, your decisions will place your startup in a losing or winning direction. Thus, you must learn from those who have gone before you in order to avoid costly mistakes. Here’s what you should avoid in order to succeed as a tech entrepreneur.

1. Premature Expansion

Every entrepreneur who starts a business ultimately wants to see it grow. But for a tech entrepreneur, knowing when it’s the right time to grow their business is a mission-critical element. It has been said that more companies die from indigestion than starvation. What this means is that ill-timed growth will kill your firm faster than a lack of adequate business. If you make the mistake of growing too early, you will tie up your finances and complicate your operations faster than you can resolve them.

To avoid making this mistake, focus your resources on only the essential aspects of growing your startup. Until you find optimal product/market fit, hold off on scaling in order to sidestep one of the most common entrepreneur mistakes.

2. Not Having the Right Co-Founder

A technology business calls for a strong founding team. The tech entrepreneurs you rely on must complement your skills and vice versa. Start by identifying your strong suits and bring on a co-founder who is strong in areas where you have trouble. For example, it is common to find a business-savvy entrepreneur to open your shop and work out important financial complications. This allows you to do what you do best: develop new products for your clients.

Ask for referrals and take your time building relationships that can lead to a co-founding arrangement.

3. Hiring the Wrong Team Members

No startup can hope to get off the ground without the right team to back them up. In today’s market, there is a relatively abundant level of technical talent you can tap. However, one of the most critical entrepreneur jobs you’ll face is hiring a great team.

Studies show that employees who feel that “they belong” tend to be 12 times more productive than those who don’t share the sentiment. Look only for potential team members who relate to your startup’s mission, culture, and core values. Talent is essential but does not prioritize it over their capacity to fit into the firm’s culture.

4. Inflexibility

One of the oft-repeated entrepreneur mistakes when starting out is becoming too attached to your first business model. Your first model is rarely the one that will bring victory to the business, and you will end up iterating several times before you find the right system that works for you. Thus, you need to be flexible in pivoting when the market’s feedback indicates the necessity. If you can’t respond to customer needs and align your firm accordingly, you will fail as a tech entrepreneur.

Avoid Commonplace Tech Entrepreneur Errors When You Want to Thrive

As a founder, your early decisions will place the company on a winning or losing path. Thus, you need to identify the typical errors entrepreneurs in your position have made to avoid plunging your firm into the dark. When you’re ready to get your startup off the ground, rely on the experience of Rafferty Pendery for guidance.

entrepreneurial resources

Entrepreneurial Resources for Women to Utilize for Their Business

Feb 8, 2018

Being a woman in the business world is difficult. That said, there has never been a better time to do it. The percent of women CEOs of Fortune 500 companies is still small, but it’s on the rise.

As a female entrepreneur, there are plenty of entrepreneurial resources at your disposal. Taking advantage of these groups, communities, and investors can give you a step-up on the rest of the field.

Educational Resources

For many, the first step toward successful entrepreneurship is education.

Whether it’s tech, finance, or business development, these organizations focus on empowering women through educating them on their preferred area of focus:

Women’s Business Center

With over 100 Women’s Business Center locations across the US, you’ll doubtlessly find one near you that can help grow your business.

The Small Business Administration funds these educational centers. TTheir goal is to create an even playing field for women in business.

Tory Burch Foundation

The Tory Burch Foundation gives women monetary and educational support for their business. They offer the chance to earn capital as well as offer an informative business management program for women.

If you join the Tory Burch Fellows Program, you’ll get the chance to gain support, a 10,000 reward, and the opportunity to create a pitch for a 100,000 grant.

Ernst & Young Entrepreneurial Winning Women

The Ernst & Young Entrepreneurial Winning Women helps female entrepreneurs through education, networking, and other events. They also focus on helping women-owned businesses with $2 million in revenue grow their business as quick as possible.

Investment Opportunities

There are several foundations and organizations that help women secure investments for their company. If you come to them with a good idea and viable strategy, chances are you could walk away with some seed money.

SoGal Ventures

SoGal Ventures, as the name suggests, is a female-focused venture capital firm.

They know what it’s like for women in the business world, and want to help female-led startups with initial investments.

Female Founders Fund

The Female Founders Fund is another company that invests in businesses run by women.

This organization focuses on the technology field, so if your business falls into this category, take a look at them.

Women’s Venture Fund

Women’s Venture Fund is another of the entrepreneurial resources that help fund women-owned businesses. They assist women with advice, technical problem solving and funding.

Specifically, this organization targets women who run businesses in urban communities.

Entrepreneurial Resources for Women

There are countless entrepreneurial resources out there for women, and these are only the tip of the iceberg.

Although it can be tough to navigate the business world, there’s a long list of allies with educational resources, information, and the capital to make your dream a reality.

You don’t need to try to run your business on your own. Networking is one of the most important elements for any entrepreneur. Grow your professional circle and advance your business by using the above resources.

Want more information about anything an entrepreneur would need to know? Take a look at our blog!

entrepreneur mistakes

Common Entrepreneur Mistakes You Need to Avoid

Feb 6, 2018

Succeeding as an entrepreneur isn’t easy. In fact, first-time business owners only have a 16% chance of succeeding in the business world.

Why do so few entrepreneurs succeed? It’s because they fall victim to common entrepreneur mistakes that cost them both personal and business success. If you want to make it big as an entrepreneur, you’ll need to avoid these entrepreneur mistakes and be smart about how you approach your business.

Entrepreneur Mistakes You Need to Avoid

Success as an entrepreneur isn’t just about passion and talent. It’s about following the right practices and avoiding potential pitfalls that could undermine your efforts. Here are some basic mistakes you need to avoid:

1. Thinking You Can Do It On Your Own

One of the biggest entrepreneur mistakes you can make is taking on too much. Just because you know your product, and are arguably the most passionate about it, doesn’t mean you know how to run a business. Taking it all on alone will result in burnout and blindside you to any shortcomings your product or business effort may have.

You should surround yourself with people who are knowledgeable about your product and the competitive field you’re trying to break into. You should also have an experienced consultant or mentor who can give you perspective on your business and product market.

2. Not Setting Attainable Goals

It’s okay to be a dreamer, but if you want to succeed you need to devise a list of business goals you can actually accomplish. If you only think about the big picture and don’t set short-term and long-term goals, you will ultimately fail. So, set specific goals, come up with a list of ways to accomplish them, and be flexible enough to change them if you have to.

3. Hiring the Wrong People

As a business owner, you’re only as good as your employees. So, the last thing you want to do is hire people who are unqualified, or unable to accomplish the things needed for the business to succeed. Avoid hiring unqualified family and friends, and try to find people who support your product and vision.

You can set your business up for success by hiring talented and experienced employees who can help get you to the next level. It may be tempting to hire cheaper employees to cut costs, but hiring unqualified employees is a huge mistake that will only hurt your business in the long run.

4. Think Your Product is Unique or Unlike Anything Else

Many entrepreneurs fail because they believe their product is unlike any other one on the market. But the reality is, you most likely have many indirect or direct competitors who already have brand awareness and a loyal consumer base. Not acknowledging them, and failing to identify your niche will result in your ultimate failure as an entrepreneur.

What you need to do is identify that there is a consumer need for your product, and then determine how it’s different from similar offerings. By knowing how you’re different, you can sell your product in a way that will speak to customers.

Final Thoughts

If you want to succeed as an entrepreneur, you need to be smart about how you approach your business. And while it may be tempting to turn to these bad behaviors, doing so will only hurt your business efforts in the long run. By avoiding these common entrepreneur mistakes, you can get one step closer to accomplishing your business dream.

Are you an entrepreneur? Have you ever fallen victim to these common mistakes? Let us know in the comments!

rafferty pendery

Rafferty Pendery: The Expert Every Entrepreneur Needs

Jan 30, 2018

There are thousands of wannabe entrepreneurs and business owners, but only a few actually distinguish themselves from the crowd. It takes a lot of passion and determination to get a business off the ground.

I’ve put in the hours to become an expert in the fields of entrepreneurship, marketing, and more. Not only have I founded my own company, but I’ve also gotten involved in multiple industries and worked with people all over the globe.

Want to know how?

Read on to find out why so many people are looking for the voice of Rafferty Pendery.

Entrepreneurial Spirit

You can learn business, but you can’t teach drive. The people that actually make the jump to become entrepreneurs have the confidence and passion it takes to succeed.

After I founded my online marketing firm a decade ago, I could have been content with the achievement of starting a business. After all, it’s a big deal to create something and watch it grow into a successful enterprise.

However, I knew that it had the potential to become something bigger.

I used a combination of creativity and an entrepreneurial mindset to turn one business into a group of six companies that span across the globe. That takes a lot of vision and drive, which I want to help other people develop in themselves.

Constantly Learning

Of course, even the experts know that the learning is never finished. There’s always another experience to help you grow as a professional.

I help facilitate learning for new entrepreneurs through this blog, where people can find ideas and advice on how to become giants in their field. If you’re looking for something more academic, you could also check out a research paper that I’ve co-authored on online tech.

Those research papers helped me become one of the youngest to join The Explorers Club, an international society for scientific endeavors. Learning isn’t over for me, either!

The Rafferty Pendery philosophy shows up in my businesses, too. For example, my company Rethink Training is centered around employee education. It helps to make sure that people feel engaged at work and comfortable with their duties, which improves retention.

Great Experience

Not everyone can say that they’ve worked on a project for NASA. Fewer people can claim that they’ve worked for Time Warner, Hilton, Mizuno…the list goes on.

When you go to someone for advice, you want to make sure that you’re asking someone who knows what they’re talking about. I can guarantee that my advice comes from experience — over a decade of it.

I’ve been in this entrepreneur game for a long time, which has led to me helping people around the world as an international speaker. Whether you’re looking for advice on starting a business or you’re marketing an effort you’ve already started, I have expertise that will come in handy.

Get In Touch With Rafferty Pendery

Interested in working with me or just finding out more about what I do? Feel free to get in touch.

You can shoot me a message using this form right here.

tech entrepreneur

5 Things Every Tech Entrepreneur Should Know

Jan 23, 2018

Are you an aspiring tech entrepreneur looking to create new technology-oriented markets and strike business success? Well, the good thing is you don’t need technical expertise to succeed if you have a great idea for a tech company or a product idea that will positively impact the tech market. But you do need to know a few things if you want to succeed.

In this article, we’ll share some must-have tips for succeeding as an entrepreneur in tech.

5 Things Every Tech Entrepreneur Should Know

What are the keys to success as an entrepreneur in tech? Here are 5 pieces of advice you need to know before you embark on this new and exciting career path.

1. Research the Tech Landscape You Want to Invest In

The reality of entrepreneurship is that there are very few new ideas. Chances are you’re going to go up against a variety of competitors with very similar products or solutions.

So before you invest your time, money, and resources, you should look at the tech landscape and see what competitors are offering, and think about how you meet a different niche. You need to know how your tech product or service is unique, and how you can emphasize these differentiators to potential customers.

2. Take Advantage of Industry Experts

If you know people in the tech industry, you should ask them questions about your potential product or service and take any advice they give you to heart. Pick the brains of industry experts, learn from their mistakes, and know that they don’t need to be offering the same product as you to have meaningful advice.

Studies have shown that sharing knowledge and chatting with other professionals is essential for business growth, but only 25% of executives are really doing this. By taking advantage of these networks, you can carve a spot for yourself as a tech entrepreneur.

3. Surround Yourself with the Right People

One of the most important things you can do as a tech entrepreneur is to surround yourself with people who are as passionate and ambitious as you are. Your employees will be the backbone of your business, so make sure you look for people with insight into your industry, as well as a passion for your product and what you stand for as an entrepreneur.

4. Validate Your Offering

Curious why the majority of tech startups fail? It’s because they weren’t providing a product or service that consumers actually needed! As an entrepreneur, you need to verify that your product or service is something consumers will want to pay for and use.

To increase your odds of success, you need to validate your product offering, determine your target demographic, and figure out how you can target them most effectively.

5. Be Smart & Plan for the Future

At the beginning stages of your business, you need to be smart about how you invest your time and money. You’ll need to sharpen your time management skills, cut corners when it comes to finances, and figure out the lowest cost way to get your product or service out to customers.

Once you do this, you need to come up with a detailed business plan that will help you prepare for any market changes and changes in company growth and profit margins. By doing this, you can help your business survive and later thrive.

Final Thoughts

Succeeding in the tech space isn’t easy, but it’s possible if you’re smart enough and have the right amount of talent and passion! By following these 5 tips, you can have a fighting chance at building a business consumer will love.

Are you an entrepreneur looking to invest in the next big tech? Have any tips or questions we missed? Let us know in the comments!

international speaker

Overcoming Challenges as an International Speaker

Jan 16, 2018

As an international speaker, you’re bound to be confronted with unique challenges. Inspirational speakers, in particular, must overcome cultural and language barriers to create deep emotional connections.

Following a few simple rules will help you communicate successfully with diverse international audiences. This will ensure your story makes the powerful impact it deserves.

Rule #1: An International Speaker Must Respect Cultural Differences

Perhaps the most important piece of advice for an international speaker is to have at least a basic understanding of the cultural norms. Fail to educate yourself, and you’re likely to make an embarrassing mistake. In some cases, this can completely ruin your credibility.

Here are a few examples to consider:

  • In Japan, you’re expected to bow, rather than offer a handshake.
  • In China, business cards should be accepted with both hands.
  • In Arab countries, the standard is to accept a business card with your right hand only.

Before heading overseas, take the time to learn about the cultural standards. This will help ensure that your message is well-received.

Rule #2: Pay Attention to Body Language

When traveling outside of your home country, it’s important to pay attention to your body language. This includes things like:

  • The amount of eye contact you make
  • Your mannerisms
  • Your posture
  • Respect for personal space

Remember that what’s acceptable in one country may be completely offensive in another.

Rule #3: Communicate Clearly

Speaking slowly and enunciating clearly is important for all public speakers. It’s even more important when you aren’t speaking the audience’s native language.

In some regions like Asia, the Mediterranean, and Latin America, the tone of voice and facial expressions are an important communication tool. Other cultures communicate with a strong emphasis on hand gestures. Still, others clearly explain what they mean primarily through the words they choose.

Understanding the culture’s preferred communication method will help you bond with your audience.

Rule #4: Choose Your Words Carefully

The same word sometimes has a different meaning in another language, so it’s important to choose your words with care. Avoid metaphors and jargon that may not be understood. For example, you may be well advised to skip the sports analogies and stay away from any type of off-color humor.

Don’t use foreign words unless you are one hundred percent sure of the meaning and pronunciation. Often, even a slight variance can cause a word to take on a completely different meaning. This could have disastrous results and you’re better off avoiding it altogether.

Rule #5: Dress for Success

Depending on where you are speaking, you may need to follow a very strict dress code. In Muslim countries, for example, women are expected to dress very conservatively. Sleeveless shirts, short skirts, and plunging necklines are definitely off-limits.

Dark or neutral colors and conservative designs are almost always the way to go when dealing with international business transactions. Unless you’re completely sure it’s acceptable, avoid anything that’s flashy or shows too much skin.

Stay on Top of the Latest Business Trends

Most public speakers have much more to worry about than the speech itself. Check out my blog for more thoughts and strategies to bring you success in public speaking, business-building, and entrepreneurship.