People with a fear of public speaking, on average, end up earning 10% less than those who don’t fear public speaking. Thus, any avenue allowing you to flex your public speaking muscle is an opportunity for career advancement.
In today’s world, blogging is a means to become a digital public speaker. If you are thinking of developing an entrepreneur blog, here are a few tips to help you fortify it.
1. Are You Ready to Sustain an Entrepreneur Blog?
Starting an entrepreneur blog is an easy thing in today’s world. With the impact other entrepreneurs have had on the world with their content, it can be easy to get into a frenzy over developing your blog. But are you able to sustain it once it’s up?
At the end of the day, the fire to drive your entrepreneurship blog must be primarily intrinsic. If you only rely on external motivation to keep you going, you will run out of steam. Therefore, you need to ask yourself how much time you can spare for blogging. Will it be a daily, weekly, biweekly, monthly, or a once in a while affair?
In addition, you have to create ways to learn and grow your business skills to keep giving your users helpful content. Consistency in output and quality are the two pillars for a blog that will inspire others along their entrepreneurship journey.
2. Deliver a Compelling Message
Whenever you are speaking with the public, you have to craft a message that will resonate with them. After all, isn’t your aim as a public speaker to add value to the lives of others?
With this in mind, you need to have a granular understanding of who your readers will be. Creating a reader persona will help you answer critical questions that drive the needs, aspirations, and desires of those who will be following your blog. Some of the elements a reader persona will help you identify include:
- The kind of information your target audience will be looking for online
- The challenges your target readers face in their daily business operations and lives
- What unique insight, skill or experience you have that can meet your target audience’s needs
The more thorough your understanding of the people you are targeting with your entrepreneur blog, the more valuable your content will be.
3. Niche It Up
A compelling business blog is one that speaks to a particular set of people engaged in a specific area of operations. For example, if you desire to get a tech entrepreneurship blog going, you have to stick to that sphere of activities. A rule of thumb when picking a niche for your blog is to look at what you can confidently speak on.
Remember that a blog essentially turns you into a digital international public speaker. Your entrepreneurial followers will be looking for solutions they can execute in their operations for tangible results. Thus, you need to select a niche where you possess actionable domain expertise you can transfer to your audience.
If you are having trouble thinking about the best niche, ask yourself what areas of business you are passionate about. Blogging on a section of the business world close to your heart will help you be consistent in sharing about something that matters to you. Your audience will invariably pick up on this and respect your authenticity.
Another way to identify a niche you can target is to think of what others regularly ask you about. For example, do you have friends and colleagues peppering you with questions about the business end of technology? That is tangible feedback that you can deliver valuable tech entrepreneur advice to others.
Whatever niche you settle on, let your gauge for success be whether you are solving your readers’ problems and adding value to their lives.
Build a Lasting Business Blog
The fear of public speaking can hurt your career prospects. To overcome it, you should develop an entrepreneur blog. A blog will assist you in influencing the business world while helping you groom your public speaking skills.