What are your favorite blogs to read every day? Do you have a go-to site you go for all of your industry-related information, or do you prefer keeping up with bloggers who talk about lifestyle interests like traveling and mental health?
Whatever it is you spend your time reading online, it’s time you start considering the opportunity to create a blog yourself. Think about it: if the influencer you follow from across the country has a worldwide audience or your buddy down the street just started a lifestyle blog, there’s no reason you can’t succeed at blogging too!
This is a lot easier than it’s made out to be. The trick is you have to put in the work to create a good blog and know a thing or two about how the internet works.
As far as starting an entrepreneurship blog goes, follow the steps below to get this done.
1. Choose a Hosting Site
Unless you’re some sort of software engineer or coder by profession, you probably don’t want to spend a lot of time creating the backbone of your new blog. With a hosting site, you don’t have to!
Hosting sites allow you to create a unique domain and customize it with ease. Some are more in-depth than others, but they all basically do the same thing. A hosting site is where you create your domain, design the visuals of your blog, write and schedule content, and manage your SEO presence.
2. Learn How Digital Marketing Works
Speaking of your SEO presence, this is the number one thing to focus on if you want your entrepreneurship blog to be successful. SEO stands for Search Engine Optimization. It’s the tool that Google uses to match consumer inquiries with the best answers, and what bloggers use to be rank among those answers.
The thing about SEO is that there’s not one single way to achieve a good Google ranking. You have to learn about multiple optimization tactics like link building and alt tags to get the results you’re looking for. Additional SEO best practices include:
- Keyword research
- Guest blogging
- Using custom Meta Tags and Title Tags
- Recycling content
- Encouraging user-generated content
The last two bullet points are things you can’t ignore. Although your entrepreneurship blog may start out as strictly written content, it’s good to start incorporating infographics and vlogs onto your website. These will strengthen your website and help you become more successful.
User-generated content also does this but in a completely different way. It builds trust with your audience and makes you look good in Google’s eyes, too.
3. Monetize Your Website
This is what all the top entrepreneur blogs do differently than those who aren’t taking blogging seriously. There’s a reason you want to build a good digital presence that goes beyond gaining a big audience. At some point, you want to start leveraging your audience to create sales.
You need to figure out how you’re going to monetize your website, though. Some people do this by offering ads for big companies or charging for guest blogs from other entrepreneurs. Others will find entrepreneurship-related affiliate marketing opportunities and still more will create custom entrepreneurship courses to start bringing money in.
Whatever you do, don’t let your blog just sit there without making any money off it.
Make Your Entrepreneurship Blog the Best It Can Be!
Keep in mind that you don’t have to knock out everything on the list above at once.
If you have the time to do so, have at it. But, it’s usually better to think carefully about how you set up your site and the kind of content you want to publish right off the bat. This gives your entrepreneurship blog the best possible chance to start growing from the get-go.
Click here to access smart marketing insights that will help you continue that growth!