Are you looking for the best speakers for your next big conference?
If this is your first event, you should carefully choose the people that’ll represent your message and vision. The quality of the speakers can make or break your event. If you have a good selection, you’ll attract more attendees to fill up the seats.
Start by researching your audience’s needs. Go to potential speakers’ websites, social media channels, and videos to see how they deliver. Then, you can narrow down your choices.
Though quality speakers can be more expensive than less-known names, consider them a worthwhile investment.
Check out the tips below to understand what it takes to be a conference speaker and how to hire the best ones in the field.
Are They Experts in Their Field?
This one is a given, but your speakers have to know what they’re talking about beyond their script.
They should be experts in their field, with useful and valuable advice and knowledge the audience can apply in real life.
Do your research before you hire a speaker to see if they’re an authority in their profession.
Are They and Their Content Authentic?
In this digital era where everything is available for free, it’s important to have authentic speakers.
You need to deliver extra value to your audience and give them something they can’t find online or in books. This is where your speakers have to do the work and provide original content.
Nobody would pay an expensive ticket to listen to a speech already available on YouTube. Your speakers should adjust and adapt the content to your audience and without repeating themselves too much.
Do They Truly Want to Help the Audience?
Many conference organizers go out of their way to book internationally famous speakers because they think it’ll sell more tickets.
This is not always true. The speakers you hire should be willing to spread the word about the conference and actually be happy to be there. If the performance is just another job for them, you’ll be facing an unhappy audience and bad reputation.
The people attending are there to find a solution to a problem. If the speaker isn’t willing to engage with the audience and help them out, they’re not a good fit.
Are They Flexible and Reliable?
Organizing a conference takes a lot of work and your speakers are the highlight of this work. They should understand the effort it takes to host them and not be too demanding.
Some speakers are humble and don’t ask for too much but others can be complete divas. If they want special treatment or luxury accommodations, steer clear of them. They’ll end up costing you more than they’re worth. You should also make sure they don’t cancel days or hours before the conference.
Now You Know What to Look for in a Conference Speaker
Hiring a conference speaker for your next event can be challenging if you don’t know what to look for.
These tips will help you figure out what qualities your speakers should have in order to get on the stage and interact with the attendants.
They have to be knowledgeable about their topic, prepare a concise, yet impactful speech and wow the audience.