There comes a time where every business struggles to find their footing. Whether you’re just starting out or you’ve been in business for years, a little help goes a long way.
One of the easiest ways to get back on track is through brand promotion. Getting the word out on your brand and increasing awareness isn’t as difficult as it may sound.
Here are 5 easy examples to help you get started.
1. Create Merchandise
Every brand needs merchandise in some capacity. Yes, it’s going to bring in some extra income, but it’s about more than that.
Merchandising is an easy way to globalize your brand. Think about it, how many t-shirts do you own with a logo of a business or product? Each time you wear that t-shirt out in public, you’re advertising for that brand for free.
And merch doesn’t need to be expensive, either. It can be something as simple as a shirt or blazer to more elaborate options like tote bags or hot sauces. The more products with your business’s name, the better your brand promotion will work.
2. Hire a Brand Ambassador or Influencer
As a business owner, you’re far too busy to spend your day promoting your brand. However, there are plenty of people you can hire to help out.
The influencer and ambassador markets are booming right now. Those who use an influencer are seeing higher levels of engagement and customer response.
While it can be a bit pricey, it’s ultimately worth it. 77% of businesses who hired an influencer reported more engagement surrounding their brand.
3. Leverage Social Media
Even if you don’t know much about social media marketing, you likely know that it matters. In fact, businesses who use social media tend to do far better than their counterparts.
So what’s the reasoning behind this? Well, there are a few reasons, really.
First, it keeps your name everywhere. It’s always a good idea to make sure that your brand name is on as many sites as possible. The wider the net, the better the results.
Next, you’ll gain critical insight into customers and clients who like your business page. You’ll get access to info on everything from their age group to their region. These stats can be better used to tailor your advertising for future brand promotion.
4. Create Various Types of Content
One of the easiest methods of promotion involves creating strong content. But what’s the best solution?
A YouTube Channel?
Social media apps?
The answer is all of the above. Switching up your content is a great way to keep things fresh. While it’s a good idea to post several times a week, make sure that you’re not just posting one type.
Variety will also keep your audience from getting bored. For example, current stats show that audiences prefer video content to traditional text. With that said, likes and dislikes change all the time.
Variety isn’t just the spice of life…it’s a great way to future-proof your brand.
5. Engage Users
Finally, make sure that your brand isn’t just a nameless entity. Get out there and start interacting with your customers. People want a face to the name, and engagement is a simple process.
Even if it’s something as small as responding to social media comments, you’re showing your audience that you care and are listening.
Audiences want to identify with your brand, so give them the ability to do so. Reach out. Ask questions. Let your audience know that you’re about more than just profits.
Get Help With Your Brand Promotion
These 5 ideas may seem simple, but they’ll do wonders for your brand. Make sure that you’re talking to your audience and giving them the content they want. Be creative and learn from both failures and successes.
If you’re looking for a bit of help, don’t be afraid to reach out! I’d love to help your brand get the recognition it deserves. I’ve been working with businesses for years and I can get the results you want.
Get in touch and let me help your brand today!