starting a business

How Tech Trends Will Influence Businesses After the Pandemic

Dec 30, 2020

The lockdown had a devastating impact on the economy, and especially on aspiring entrepreneurs. There has been a global disruption of the supply chain. As a result, companies are closing down their branches and sending home their staff.

Despite the bleak view, there is a silver lining, even for those planning on starting a business venture. There is a shift to online shopping, e-education, telemedicine, amongst other tech trends. In this article, we examine the latest developments and what they may portend for the digital entrepreneur.

starting a business

Growth of Industrial Automation

Companies are also using automation to address staff shortages and enforce social distancing protocols. According to the IFR (International Federation of Robotics), there will be 4 million robots in industries by 2022. While automated machines were to take over the world, the pandemic has accelerated the process.

There are already companies utilizing robotics for carrying goods and for cleaning tasks. Today, a self-driving car can deliver products to customers. Robots can also do work that would require personnel to be present.

Grocery Online Deliveries

One of the digital opportunities for aspiring tech enterprises is online grocery delivery. In ordinary situations, most people would occasionally shop for groceries online. However, the social distancing rules of the pandemic have changed customer’s perception sharply.

Some reports indicate that the demand for groceries online has doubled. Large companies like Walmart and Amazon are using autonomous systems. Not only does automation ensure contact-less deliveries, but it also cuts costs and boosts the bottom line.

The Rise of 5G

Despite the skepticism, we can expect 5G to roll out in the next few years in many parts of the globe. There are already more than 30 countries planning that have launched 5G services.

What is the big deal about 5G? The technology allows for faster and more reliable networks. The stability of the connection can allow multiple devices to work in real-time. 5G can, therefore, provide the data to manage deliveries and robots in the industrial plant. At a time when organizations are looking for automated solutions, the technology may prove to be indispensable.

Increase in Green Investments

There are also opportunities if you’ve been thinking of starting a business in the green industry. The sector will receive more than $45 billion as capital for sustainable enterprises from ESG investing. Even though the firm has had similar programs in the past, there is a shift towards far-reaching solutions.

In the past, the focus of sustainable business models was mainly on energy. But ESG is looking to encourage the utilization of IoT, AI, and big data. The plan is to integrate climate concerns into other industries such as manufacturing, eCommerce, and agriculture.

Technologies such as machine learning, 5G, IoT have been touted as the innovations that will drive define our future. Luckily, the rate of adoption of these technologies has been rising since lockdowns began. The best tech entrepreneur advice from experts such as Rafferty Pendery is to move fast and make the most of the digital opportunities. They can be especially useful for young entrepreneurs who are considering starting a business, especially in tech entrepreneurship.

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3 Tips On Creating a Brand Online as a Tech Entrepreneur

Dec 30, 2020

Did you know that there are 582 million entrepreneurs across the globe? While this means that those of you who are interested in becoming entrepreneurs have a lot of people to lean on and relate to, it also means that there is a good deal of competition to worry about. It can be difficult to stand out as someone starting a new business in this day and age, especially if that business relates to the tech industry in some way. Tech entrepreneurs have a lot of opportunities that they can take advantage of, but they need to present unique opportunities to potential business partners, employees, and investors in order to be successful.

Part of the issue for tech entrepreneurs is standing out in the sea of other entrepreneurs. In this day and age, much of the conversation regarding tech is, predictably, taking place online. That is why we’re looking into some of the ways that the digital entrepreneur can make themselves stand out on the internet. Yes, there are millions of people vying for the attention of a comparatively small consumer base. But with the right tactics, your business could be the one that becomes most prominent.

tech entrepreneurship blog

1. Start a Blog

Perhaps one of the best way ways for a tech entrepreneur to stand out online is for them to start a tech entrepreneurship blog. This kind of blog can be started at any point in the entrepreneur’s career. You could begin blogging when you first start to conceptualize your business, chronicling your adventures in the early days of becoming an entrepreneur and following its ebbs and flows in a very personal way. Conversely, you could create a very glossy and attractive story for your business through your blog, using it more purely as a kind of branding tool.

Either way, tech entrepreneurship blogs are remarkably flexible and appealing marketing outlets. Not only can they be utilized for SEO purposes, making your business easier to find for consumers; they can also play a part in creating your brand’s story. What is important is that the blog offers entrepreneurs a way to make themselves and their ideas easily available to the public at large.

2. Engage with Social Media

There is a wealth of social media platforms available in this day and age, and one of the best tips for entrepreneurs in general, not just tech entrepreneurs, is to take advantage of them. No matter what area of the tech industry you wish to specialize in, there is a social media platform that will somehow correspond to it. Facebook is often used by families, while Twitter appeals more to a younger and more individualized audience. Instagram is full of influencers and is ideal for more visual businesses.

Similarly to tech entrepreneurship blogs, social media allows a lot of opportunities for branding and creating a voice. It also allows clients and consumers, in general, to feel as if they can easily voice questions and concerns. In a sense, a social media account allows consumers more direct access to businesses and ultimately creates a more personalized experience.

3. Create an Attractive Website

What makes one website appealing where others may not be? This can be a difficult question for entrepreneurs to answer, which is why working with a digital marketing agency can be so helpful for many of them. While a tech entrepreneurship blog can be an aspect of a polished website, it’s only a single part. Websites must also be both attractive and easy to navigate.

There are plenty of other websites that can offer the same resources as yours, no matter how unique the information you focus on seems to be. Therefore, it’s important that your website is not only visually appealing but streamlined and efficient. The only way this can be done is through the utilization of professional web designers and marketers.

While it can be difficult for tech entrepreneurs to stand out in the crowd, it’s not impossible. With the right approach, a tech entrepreneur can build their brand online even before their business launches.

tech entrepreneur

4 Common Pitfalls That You Should Look Out For as a Tech Entrepreneur

Dec 29, 2020

Every year, more entrepreneurs move into the tech space, hoping to build the next big ‘thing.’ The Kauffman Foundation points out that the U.S. averages 20 companies founded per year that reach 100 million in revenue. Sadly, the tech start-up industry also has the highest failure rate at 63%.

The rapidly-shifting digital market space makes it hard for a tech entrepreneur to navigate. Start-up founders often fall for common entrepreneur mistakes that ruin the business. Here is a detailed look into four pitfalls that you may need to be wary of:

tech entrepreneur

1. Scaling Pre-maturely

Potential tech entrepreneurs can, at times, get swept up in the excitement of their product or service. The founders lose sight of the bigger picture. If you find yourself spending too much cash than the essentials of your growing enterprise, you may hit some hard bumps down the road. Take time to think through each approach and validate consumer behavior towards your product or service. Success isn’t achieved overnight but through deliberate, well-planned strategies. However, you may need to be careful about taking too long to launch the ‘perfect’ product.

2. Going All Alone

It’s easy for a tech entrepreneur to hoard their business idea, often failing to ask for help. With the cut-throat competition within the tech-space, start-up founders create an unhealthy attachment to their idea. They become too rigid; wanting to prove to the world they can figure out everything on their own. Find a mentor or coach that can help you avoid costly entrepreneur mistakes. Admit that you don’t have all the experience and bring in a tech entrepreneur partner. Finding a business partner that can warn you of red flags in the business model is vital for your start-up’s success.

3. Hiring the Wrong Talent

As many as 69% of U.S. entrepreneurs start their businesses at home. While you may have to be the jack-of-all-trades for a period in your start-up, it may not be sustainable in the long run. However, you may need to be careful about the staff that you bring on-board. A survey by CB Insights shows that 23% of start-ups fail due to an inadequate team. You may feel the pressure to hire aggressively to build a team that accelerates your product launch. However, the mad rush may lead to choosing employees that do not fit the company’s culture or have the wrong skill-set. Take time to get the right talent to support your business goals and vision.

4. High Cash Burns

The Small Business Administration points out that 22.5% of all start-ups fail during their first year of operation. Eighty-two percent of these are due to poor cash flow management. Without the right business plan in place, a tech entrepreneur may struggle to bring their products to market. It may be hard to get your tech idea funded. It is even harder to channel the money to a concept that works. Align the spending of your start-up to key strategic goals to control costs during your formative years.


As a tech entrepreneur, you may need to be wary of these four common pitfalls that ruin businesses. Raffy Pendery, a successful tech entrepreneur, VC, and public speaker, is willing to hold you by the hand as you take on the entrepreneurship journey. Follow this blog for more entrepreneur tips for business success.

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How to Become a Successful Tech Entrepreneur

Dec 8, 2020

It can be remarkably difficult to break into the tech industry. For one thing, you’re probably not the only person who’s considered becoming a tech entrepreneur. There is a good deal of competition in the industry at this time, and it can move forward at a rate that is difficult to keep up with. However, there are a lot of reasons why you shouldn’t give up on your ambitions before giving them a good attempt.

If you succeed within the tech industry, there can be remarkable financial rewards. There is a growing need for tech solutions, and original entrepreneurs can potentially succeed greatly within the tech space. The most important thing tech entrepreneurs should consider is being as prepared as possible, and taking advantage of tech entrepreneur resources when they can. Below are some of the things that those wishing to start a small business in the industry should do, and some of the things that they should avoid.

tech entrepreneur resources

Do: Take Public Speaking Courses

There are a lot of reasons why you should take public speaking courses as a growing tech entrepreneur. Great public speaking skills are surprisingly useful tech entrepreneur resources. No, your business doesn’t necessarily involve public speaking directly. But pitching your business probably will.

When pitching as a tech entrepreneur, you need to be able to sum up the point and value of your business to investors in a short period of time. This could involve summing up a lot of complex ideas and synthesizing them into understandable terms. Even if you feel comfortable speaking in front of people, you should still take public speaking classes in order to hone your skills, build up your persuasive speaking style, and ensure that public speaking is an essential part of your arsenal as an entrepreneur. A lot of the people who may invest in tech companies aren’t necessarily that interesting in technology; they just want to know that they’re making smart investments. Who knows? One day you may very well be introducing a service or product to a busy expo. You can’t do that effectively, and get the full benefits of your presentation, without strong public speaking skills.

Don’t: Go Into Business With Friends And Family

One of the greatest tech entrepreneur resources is a great business partner. A business partner can act in multiple different ways. They can provide creative and financial support, and offer limited or heavy involvement. However, when choosing a tech entrepreneur partner, you shouldn’t go into business with family or friends.

Keep in mind that about 22.5% of all small businesses collapse within their first year. While you can move on from a failed business and start something new, it’s much more difficult to move on when both you and something that you personally care about have lost money or time to the business’s failure. Bitter feelings can arise from business difficulties arising between partners that are personally linked. Furthermore, if the two of you develop issues in your personal relationship, those issues can leak into your business partnership. Although friends and family can be great business partners, think carefully before moving forward with this kind of partnership, and be prepared before committing to this kind of career move.

Do: Start a Tech Blog

There are a lot of reasons why you should start a tech blog related to your business. You can provide your own tech entrepreneur resources to other aspiring businesspeople, while at the same time boosting your brand recognition and creating a personal face for your business.

Tech entrepreneur blogs are also excellent for SEO purposes. By creating this organic material through which you can advertise your business, you’re bypassing more obvious ads that many consumers are tired of.

Don’t: Forget Your Goals

Being an entrepreneur is difficult. You’ll probably stumble at points, and it can be easy to take setbacks too seriously and let them stop you from pursuing your goals. Keep your purpose and dreams in mind as you make business decisions, and trust your gut.

There are a lot of difficulties that you will run into as a tech entrepreneur. But if you prepare before starting your business, dedicate yourself to your work, and commit yourself to success, you may be surprised by how far you can go.

how to start a business

7 Steps to Starting Your Women-Owned Tech Business

Dec 3, 2020

There are a lot of opportunities for women who want to succeed in business today — perhaps more than there ever have been before. Right now, data from Kauffman reveals that 40% of all new entrepreneurs in the United States are currently women. The number of women-owned businesses is also growing at double the rate of male-owned businesses. While this is encouraging, finding out how to start a business is still daunting for many women. It’s easy to get discouraged when you’re planning your future as an entrepreneur, particularly if there aren’t as many mentors or leaders to emulate in your field.

Fortunately, there are resources available, especially if you want to become a tech entrepreneur. Technology, as an industry, is growing incredibly quickly. There are plenty of areas in which female tech entrepreneurs can grow their businesses. But because the industry is moving forward quickly, time is of the essence. With that being said, let’s explore some tips for women entrepreneurs looking into how to start a business.

how to start a business

1. Research Your Market

Who will you be competing with? If you’re launching a product or service, is it a totally unique idea or is it something that already exists? If you are launching a product, is it already on the market and has it been patented? These are the types of questions that you need to ask as you begin researching how to start a business. You need to do market research in order to know whether or not your concept is viable, and if it is, who will make up your target audience.

2. Make a Business Plan

It’s crucial for you to have a business plan. There are a lot of tech entrepreneur resources available to help you craft a plan after you’ve done your market research. They can help you map out how to begin and grow your business. You should have certain benchmarks in mind, as well as an end goal. Some entrepreneurs wish to run their companies for the long term, while others prefer to simply make as much money as they can by licensing or selling their businesses down the road. But your business plan is key to convincing investors that you are a good “risk” to take.

3. Source Your Funding

One of the most intimidating things to consider when exploring how to start a business is finding funding. Very few tech entrepreneurs are entirely self-funding. You may want to consider a tech entrepreneur partner, who can help you grow your business on several different levels apart from financing. You may also want to begin pitching your business model to investors, who can provide you with the money that you need in exchange for equity, royalties, or other benefits. Loans are also potential resources that should be considered strongly. Make sure that you’re ready to commit to the financial task of starting a business.

4. Choose a Location, Structure, and Name

This is really a part of starting your business’s brand. It may take you a while to stop operating out of your home and move into a store, but do you really want a store? Some businesses operate entirely online, while a brick-and-mortar approach is better for others. Consider the legal structure of your business, as this will affect what you pay in taxes and your potential liabilities. Don’t be casual about choosing a name, either. It can greatly affect your long term success.

5. Register Your Business

Registering your business really makes it official and protects your brand from the start. Keep in mind that those doing business under a name different from their own need to register their businesses with the federal government, and quite often with state governments, as well.

6. Acquire Federal and State Tax IDs

You’ll need an employer identification number in order to open a bank account and begin paying taxes. Some states will also require you to get a tax ID number for your business, as well. It’s a good idea to meet with an accountant to ensure you’re all set in this regard and that you’re operating your business legally.

7. Submit Applications For Licenses and Permits

The types of licenses and permits you’ll need will depend on the kind of tech that you’re dealing with. However, these are crucial to ensuring that your business is being operated properly.

After these steps are managed, you can open a bank account for your business. By following this process, you’ll give your business the best chances for success!