The First Steps To Starting Your Own Business

Aug 8, 2019

According to one study, 82% of people learning how to start a business will fail, due to cash flow problems in their startup.

That’s a pretty big deal. It means that if you plan and launch your startup in a way that will avoid cash flow problems in the first place, you’ll have eliminated the single biggest risk in launching a business — dramatically increasing your chance of success.

Whether you want to learn how to start a business to support your travels or creative life, or whether you have a unique product or business idea that you’re passionate about, it’s important to start on the right foot with your business planning. To help you avoid common entrepreneur mistakes, the following entrepreneur tips will help you determine how to start a business.

Conduct Research

Since you’re learning how to start a business, you’ve probably already settled on a business idea you’d like to get into. But before you take off and run with it, you’ve got to compare that idea to what the market wants.

To be successful, a business has to solve a real problem, fulfill a real need, or provide something people genuinely want.

However, for a new business to succeed, it isn’t enough to just offer something the public wants. The public has already been getting what they want, or else doing without it, for a long time. Your job as the business owner is to convince them that your offer is going to be better for them than anyone else’s. It’s not enough to give them another option — you’ve got to give them an option they can’t say no to.

On the surface that may sound daunting, but it’s very doable, as long as you’re willing to do some hard thinking.

You can identify what the market wants by talking to your target customers directly; by starting a blog on your target industry, and building an audience of ideal customers; or just trying different ideas until you come upon one that sticks.

The following are some questions you should try to answer, as you formulate your ideal business idea:

  • Is there a real need for this product or service?
  • Who needs this product or service?
  • Who is my ideal customer?
  • What other businesses are currently providing this product or service, or something similar?
  • How much competition is there for my idea?
  • How will my business idea fit into the existing market? How will it contrast from other options already available?
  • Am I a member of the community I’m trying to sell to? Am I my own biggest fan and customer? Will I enjoy building this product or providing this service long-term?

The last question may be the most overlooked idea for aspiring entrepreneurs, often considered only as an afterthought. It’s important to remember that your business is going to be your full-time job, at least at the beginning. Make sure you’re doing something you’ll genuinely enjoy.

Make a Business Plan

Before you can start building your business, you’ve got to have a plan for what you will do. Your business plan will act as a blueprint, guiding your decisions from startup through initial growth to keep you on track.

A business plan doesn’t have to be complicated. If you’re funding the venture on your own, and it’s just going to be you and perhaps one or two other people working on it part-time, a basic one-page outline of steps to follow is all you need.

If you’re going after investor funding, you will need a traditional business plan to show investors or banks. This type of plan is usually very long, very thorough, and very specific. Business plans of this kind always provide a common set of information that investors always look at before deciding on whether or not to invest in a startup.

Even if your business is going to be simple — a blog that you intend to monetize, for example — it’s still incredibly important to have some kind of written plan. It doesn’t have to be long or complicated. You just need an idea of where you’ll be going and what you’re going to do before you get started.

Armed with these insider tips for entrepreneurs, you’ll be well ahead of the competition when you launch your startup.

Five Reasons to Hire a Lawyer When Starting a Business

Jun 14, 2019

Small business owners often save money by trying to wear as many hats as possible. However, when it comes to legal issues, sometimes this strategy is penny smart, but pound foolish. In other words, it is often cheaper to prevent a problem from arising than to fix the problem after it has already arisen. Here are five areas where a lawyer can help a business as it launches:

Entity Formation

Intricately intertwined with the question of how to start a business is the issue of the legal business structure to be used. Often, an entrepreneur will start a business as a sole proprietorship or partnership without fully appreciating the risks involved. Lawyers can explain the differences between sole proprietorship or partnership, on the one hand, and a limited liability entity such as a corporation or limited liability company, on the other hand. More importantly, a lawyer can help form the entity in the relevant state to ensure that all the benefits are there when they are needed.

Contracts

Almost any agreement, whether written or oral, can form the basis of a valid contract. One of the most important tips for entrepreneurs is to have a lawyer on board to help navigate the startup business through the field of contract law. For example, finding a business partner can supercharge a business’s growth and give the business the safety net to avoid failure. In fact, over 80% of businesses fail due to cash flow issues, according to a study by U.S. Bank. However, defining the relationship between the business and the business partner is often done through a contract that specifies the rights and obligations of each party. A “silent” or “passive” business partner is different from an “active” business partner. An equity business partner or venture capitalist is different from a business consultant. Having a lawyer who can define the role of each party in a contract may avoid future problems.

Trademarks

“How to start a business” is different from “how to build a business.” Critical to building a business is that business’s reputation and goodwill. Trademarks are the link between the consumer and a business. If every auto repair business was called “Joe’s Garage,” consumers would have no way of distinguishing the Joe’s Garage that the next door neighbor loves and the Joe’s Garage that ripped off a relative. A lawyer can not only help an entrepreneur to secure trademark protection so that no other business uses the same name or logo, a lawyer can give an entrepreneur tips on avoiding problems with other business’s trademarks.

Zoning and Licensing

“How to start a business” leads naturally to “where to start a business.” Common entrepreneur mistakes include assuming that everything is legal as long as the landlord does not object. However, there is an entire legal structure that defines what businesses can do, where businesses can do it, and what licenses are required. For example, in certain states, hunting guides and outfitters, audiologists, and unarmed security guards need licenses. Similarly, some state and local governments restrict where a business can feed the homeless, raise chickens, or build a church. A lawyer can assist entrepreneurs with zoning and licensing for their new business.

Taxes and Compliance

A common entrepreneur mistake is to forget that the only things that cannot be avoided are death and taxes. While no business owner should pay more than their fair share of taxes, it is equally true that no business owner should evade taxes. A lawyer can help entrepreneurs to make sure that they only pay the right amount of tax. Moreover, an ongoing relationship with a lawyer can ensure compliance with other local, state, and federal agency regulations, such as fire and building inspections, family leave, workers compensation, unemployment insurance, and many other business regulations.

 

In researching how to start a business, an entrepreneur should consider the role professionals, like lawyers, can play. Often, hiring a lawyer when starting a business can avoid problems and their associated costs down the road.

entrepreneurship blog

Start an Entrepreneur Blog Now to Gain More Traffic For Your Business

May 20, 2019

Apple, notably one of the biggest names in the tech game changed how we communicate and share information. It shrunk the entire world down to pocket-sized proportions, making everything more accessible. To make matters more impressive, Jobs did all this working out of a garage in Palo Alto, California.

Now, thanks to our modern technology and the ideas and principles he left behind, it’s easier than ever to follow in his footsteps. Around 69% of entrepreneurs have founded companies right out of their own home. It’s an impressive feat, and if you ask any young business owner, it sure beats working a typical nine to five.

Utilizing the web efficiently by mastering your social media skills is the key to success. But no social media channel can hope to survive without starting a blog. This simple tool can help a business grow in ways you never dreamed of.

How an entrepreneurship blog can help your business grow

A blog adds more personality to your business’ site. Not only can it help establish the tone of your business, but it also helps your website rank better on Google when it utilizes SEO marketing. You’ll also be creating easily sharable content that can be sent to every corner of the web. A blog even can help you market your products or services, providing a useful way for you to share engaging content and reviews with your audience.

What to Write About

A business owner can write about their particular set of skills as well as their achievements. This is vital for an up-and-coming entrepreneur. Here are some possible topics for your entrepreneurship blog:

  • Common entrepreneur mistakes
  • Entrepreneur tips
  • How to start a business
  • How to finance your startup

Use your experience to sell your skills to your readers. By sharing your knowledge on a particular topic, you’ll find your business growing in no time. Use your entrepreneurship blog to make connections with individuals who value your advice. Try gaining ideas for your entrepreneurship blog by following industry leaders in your field.

Setting up your blog

If you’re convinced that starting an entrepreneurship blog is the right decision for you, here are some easy steps to help get you started.

  1. Select a domain name. Preferably something short and simple.
  2. Search for web hosting. You’ll need a hosting provider if you want your blog to look professional. Through a web hosting service, you will have complete creative control over the look of your blog.
  3. Come up with a publishing schedule. You want to remain consistent. Even if you only have time to post once a week, try to commit to a set time.
  4. Find an appropriate theme to suit your style.
  5. Brainstorm your first post.
  6. Write, proofread, and finally publish your first post.
  7. Don’t forget to share it on social media!

Thanks to modern technology, you can start a business from the comfort of your own home. You’ll also market your business and entrepreneurship skills without ever leaving the house. For more information on starting an entrepreneurship blog, rely on the talent of Rafferty Pendery to begin.

tech entrepreneur

3 Skills to Master in Silicon Valley

May 13, 2019

 

If you’re trying to become an up and coming tech entrepreneur, getting into Silicon Valley isn’t as easy as it looks. Nowadays, it seems that every tech guru and digital marketing expert is trying to get a piece of that valuable pie. So, how do you stand out among the crowd?

If you’re wondering how to succeed as a tech entrepreneur, here are some of the top skills you should master to take Silicon Valley by storm.

Copywriting skills

In the world of tech, nothing is more valuable than someone who knows how to write. Amidst the jumble of code and numbers, few techies have learned how to express themselves articulately, let alone transfer their knowledge onto paper.

This is why copywriting has become so essential in tech startups. No successful business can succeed without a copywriter with experience in effective messaging, creative writing, and marketing copy. When you want to stand out among the other tech geniuses in the room, a little creativity goes a long way.

Financing skills

Unless you majored in business, it’s likely that you only have a basic understanding of finances and accounting. If you’re a marketer or computer engineer, get ready to roll up your sleeves. Diving into an introductory finance course can work wonders.

While you don’t need to become an expert in financial modeling, being able to interpret graphs and understand how they work in real-life applications is essential.

Public speaking

If you’re afraid to speak in front of a crowd, you will always remain a member of the audience. Public speaking is a valuable tip that any industry can benefit from, whether you’re a tech entrepreneur, a teacher, or a lawyer. Public speaking incorporates a variety of skills, including persuasion tactics, preparation tricks, and vocal projection. If you suffer from speaking anxiety, a crash course in public speaking is the best way to conquer your fears.

Did you know that women-owned businesses are growing at double the rate of businesses owned by men? If you want a slice of this valuable pie, learn these skills to stand out. When you want to become the next big tech entrepreneur in Silicon Valley, rely on the skill and experience of international speaking guru, Rafferty Pendery.

rafferty pendery

What Challenges Do Lawyers Often Face?

May 10, 2019

 

Whether you’re a small firm lawyer or an attorney for the supreme court, there are a few common issues that any legal professional can experience.

If you’re thinking about joining the legal field, here are some of the most common challenges that you could face as a lawyer.

Grappling with new technology

Now that everything is available online, lawyers have experienced challenges trying to outline the law for their client. While it’s recommended that a person seeking legal counsel get as much information regarding their case as they can, some are being influenced by unreliable online sources. This can create numerous hoops that a lawyer has to jump through as they correct untrue pieces of information.

New technology has also impacted trial proceedings. Dashboard cameras on cars and other monitoring devices have transformed how we view criminal cases. When piecing together who’s at fault, these new pieces of technology can make or break a case.

Changing regulations

Between marijuana legalization and increasing environmental regulations, lawyers have to become experts regarding law changes and what is considered a criminal act.

This can take more time than you expect. While many of these laws are expanding rights and preventing environmental harm, a lawyer must set aside ample study time off the clock.

Public speaking issues

Not all lawyers are naturally outgoing. In fact, between 58% and 64% of lawyers have speaking anxiety. The courtroom heralds confident public speakers, making this source of anxiety detrimental to a criminal case.

This is also a common issue among tech entrepreneurs and those wondering how to start a business. While many think that public speaking is an innate talent, it’s actually a learnable skill that takes practice and dedication to master. If you’re one of the many lawyers or new entrepreneurs who struggle to speak publicly, rely on the experience of Rafferty Pendery.

Rafferty Pendery is an international public speaker who wants to help you succeed. Whether you need help avoiding entrepreneur mistakes or you need tips to quell speech anxiety in the courtroom, Rafferty Pendery can teach you to wow any crowd. Contact Rafferty Pendery today when you want to become a public speaker with confidence.

how to start a business

How To Start A Business: The First 3 Steps You Need To Know

Apr 25, 2019

Starting a successful business takes dedication, concentration, and a fair amount of courage. It also requires a commitment to completing the necessary steps that build a great business. If you’re wondering how to start a business, follow these initial steps to give yourself a stable foundation for the future.

Research and refine

Before you make any moves to start your business, hop online and do some research about the industry. Learn what companies already exist in your field and if anyone is already offering a version of your business idea. By knowing what current brand leaders are doing, you can find ways to make it better or deliver the same services for a lower price. This small amount of research can help you refine your business plan and give your blossoming business a strong “why” from which you can build.

Outline a business plan

That business plan is the blueprint that will guide your company through its start-up phase and into an established business. Without a business plan, it is all too easy for a new company to run into costly mistakes that they could have easily avoided. The exact type of business plan you need depends on your type of business and its needs. If you will be looking for financial support from a financial institution or investors, you will need a traditionally long and thorough business plan to show them. If you aren’t seeking additional support, you can work with a simpler business plan that is made just for your use.

Plan your finances

You don’t need to be a billionaire to start a business, but you do need to make an initial investment. As about 82% of businesses fail because of cash flow problems, you will also need to be sure that you have enough funds to cover the ongoing expenses that come up before you’re able to turn a profit. Prepare for all of these fees by putting together a spreadsheet that estimates the startup costs of your business and what you’ll need to keep it running. From those numbers, you can start constructing plans for obtaining loans and grants to get your business off the ground.

Learning how to start a business certainly isn’t an easy task, but it is possible. With well thought out plans, good tech entrepreneur advice, and trusted partnerships, you can soon realize your dreams of starting a new business.

how to start a business

The Big Comeback: How To Start A Business After Experiencing Professional Failure

Dec 21, 2018

They say that 9 out of 10 new companies fail within the first couple of years of being in business. While most business owners want to believe they are the 1% who won’t fail, they must take the proper precautions just in case they do.

Is it possible to bounce back after experiencing business failure? Let be honest, it’s probably going to be a difficult task.

Fortunately, there are thousands of failed entrepreneurs that had to start over after their first business flunked.

If you have experienced a professional failure in the past, here’s how to start a business and recover from it all.

1. Evaluate Where You Went Wrong

One of the first tips every entrepreneur should take when learning how to start a business after you’ve failed is to evaluate where you went wrong the first time.

There are so many lessons that need be learned in order to run a successful business. Between money management and marketing — retracing your steps will help avoid failed entrepreneurship in the future.

2. Figure Out Finances

As tempting as it might be, you’re not able to “wing it” when it comes to the finances in your business. 

This time around, make sure you that your return on investment supersedes your expenditures. Also, verify that you’re spending well below your means and saving for the slow months.

3. Reinvent Your Brand

We’ve all heard of the phrase “If it not broken don’t fix it.” But what do we do if we realize our brand is broken?

One of the first lessons you should embrace when learning how to start a business is figuring out ways to always reinvent yourself. If your old tactics aren’t working, figure out different ways to bring fresh innovative content to your site and business.

4. Accept Past Failure

Overcoming the discouragement that comes with failure can be one of the most difficult tasks. After you’ve invested so much time and effort in your business, bouncing back can be hard. 

Accept your past failure. Don’t be too hard on yourself. Find comfort in those you love and remember that discovering yourself outside of your business is sometimes a necessity.

5. Rebuilding Your Inner Circle

It’s easy to isolate yourself when you’re constructing your own business. Because it usually requires long hours, many business owners find themselves very lonely and disconnected from their circle of encouragement. That includes family and friends.

Learn How to Start a Business and More!

Whether you’re looking to learn more about how to start a business or simply want to grow your own business, we’re here to help.

Rafferty Pendery was founded over 10 years ago and since then, we’ve strived to become one of the primary platforms for business owners trying to grow their company.

Have questions? Want to collaborate? Feel free to contact us and a member of our team will be more than happy to reach out to you.

how to start a business

How to Start a Business From Scratch On a Tight Budget

Nov 21, 2018

Do you have the next great business idea? Are you ready to hit the ground running and devote your life to getting your dream off the ground?

If so, you may be wondering how to start a business and build a company on a small budget. Thanks to the internet, your budget doesn’t have to hold you back.

Today you can now get started for less than ever, so leave those angel investors where they are for the time being. We’ll show you how to start a business without giving part of your ownership away.

Read on to learn more about how to start a business from scratch.

You Don’t Need an Office Space (Yet)

Starting your business may not require a physical office space and the additional overhead required by your office space.

After all, it’s not just the cost of the office. You’ll need to add in insurance, furnishings, and expenses like parking.

For example, if you’re in the beauty sphere, you could offer to provide in-home services to your client (think lash tech or on-demand blowouts).

If this isn’t an option, you could set up a low-cost location in an established salon.

Stocking a product? Start with a small inventory that you can manage from home or have your inventory shipped to a third-party seller like Amazon FBA.

Consider e-Comm

Vehicles like Amazon FBA and cheap web hosting can help you get your business off the ground if your business is selling a product. In this case, throw the majority of your budget into your product inventory and marketing strategy.

Youtube hosts a wealth of information about how to get started in eCommerce. Need a little kick in the pants? Small business titan Gary Vee is a great source of inspiration. He turned his parent’s liquor store into a $60m online wine business.

Proof that starting small doesn’t have to limit your potential for growth.

Buy It Used

If you need tools or tech for your business, buy it used if at all necessary. Sadly, many small businesses that don’t closely watch their expenses go under.

Because of this, you can often get clothing racks, dress forms, and many of the other things you may need at big discounts.

Websites like Craigslist can be a great tool when looking for the thing you’ll need to start your business.

Hire Slowly

Extra employees can make running your business a lot easier, but save that luxury for when your business is turning a hefty profit. You’ll need to be okay with devoting the majority of your time to getting your business off the ground for the first couple of years.

Enlist the support of family members who you may need to step in to help with things like child-care or helping you sort through Christmas season orders. With hard work and a great support network, you’re sure to be a big success.

How to Start a Business and Build an Empire

Looking for more great advice on how to build your business from scratch? We’re here to help every step of the way.

Check out our blog for more great tips on how you make your new business a success.

business coach

5 Reasons Why You Should Hire a Business Coach

Oct 29, 2018

business coach

There comes a point in any business lifespan when a little help is needed. But when your business is your baby, it can be difficult to let go and ask for help.

That’s where a business coach can be the answer your business needs.

You wouldn’t expect a sports team to get better and grow without a coach, so what makes you think your business is any different?

Let’s look at 5 reasons why you should hire a business coach to push your business to the next level.

1. Push You Outside Your Comfort Zone

It’s very easy to get caught up in our own ways of thinking and doing things. There’s a comfort level there that draws us in and keeps us there.

But a business coach will help push you out of that comfort zone. And that’s one of the best things that can happen for a business!

There’s a whole world of new ideas and opportunities you may have never thought of before. Some of them will challenge you and some of them will surprise you.

They always say nothing grows inside a comfort zone. And neither can your business. A business coach will know just how to get you out of that rut.

2. Increase Your Income and Creativity

Often times we have mental roadblocks that make it almost impossible to come up with new business ideas. But a business coach can steer you past those blocks, getting the ideas flowing again.

With those blocks gone, your creativity now has room to gain momentum. And with that brings opportunity for more income.

Whether it be new products to sell, a new service you can offer, or whatever else you come up with, a coach can help you break the creativity drought and generate new income.

3. Identifies Your Strengths and Weaknesses

Having a fresh set of eyes come in and evaluate what you’re going great and what could use some work is invaluable information.

It’s hard to take a step back and critique your own processes and results. But a business coach can come in and look at things from a different yet professional perspective.

They can help you boost the things you’re already doing well. Plus help you come up with strategies to strengthen in areas that may need it.

4. Get Encouragement and Support

We all need a bit of encouragement and support from time to time. Especially in the competitive market of the business world.

When things get busy and overwhelming, it can be easy to second guess so many things. But a business coach can be the cheerleader you need when you need it most.

It’s amazing how support and words of encouragement can motivate you and lift your spirits. And many times, that’s exactly what we need to keep our businesses running full steam ahead.

5. Hold You Accountable

When you’re on your own, it’s tempting to let a task slide down your to-do list. Or give excuses on why a goal keeps getting procrastinated.

But a business coach will hold you accountable for all that.

They know the goals you want to reach. They keep track of your progress along the way. And if you start slacking off, they’ll know… and call you out on it.

That’s the kind of motivational kick that can finally get you to your end goal!

A Business Coach is Good for Your Business

If you want to get your business to the next level, a business coach is just the person to guide you there. With their expertise, the sky is the limit!

Needing tips to dominate your marketing plan? Check out our blog post on how to do just that!

business coach

Business Coach vs Life Coach: What’s the Difference?

Oct 22, 2018

More and more people are getting life coaches, and more and more of those people are in the millennial age group. But some people use the terms “life coach” and “business coach” like they’re the same thing.

Both are there to help you improve, but they’re there to do it in different facets of your life. There are some key differences between the two professions.

The Difference Between a Business and Life Coach

Coaching helps people to build clarity and accountability by talking about their goals.

Especially if you’re an entrepreneur, it’s useful to get guidance on your business endeavors and general coaching.

Main Goals of a Life Coach

Not surprisingly, a life coach is going to focus mainly on the details of your personal life. They may ask you where you see yourself in the future not just in terms of business, but in terms of relationships and living situations as well.

They will ask you personal questions to get to know you better and realize goals you may never have known you had. What would you do if you had no fear? Are you doing anything to move toward your dreams?

Simply put, a life coach is available to you to help you with thinking of your goals in a more tangible manner. They then help you to clearly set those life goals and give you steps on how to achieve them.

Life coaches often make a lower salary than business coaches, but it all differs from individual to individual.

Main Goals of a Business Coach

A business coach is more geared toward, also not surprisingly, helping you reach goals for your business.

They will ask you what you want to pursue in your future career goals, and facilitate ways to make those goals happen. They could help you write a business plan, learn how to communicate more effectively with your employees, or help affirm you in your leadership role.

They’re like a life coach that addresses your business goals. They measure your success by your professional achievements and don’t pay as much attention to your personal life. However, if your personal life is in some way affecting how you run your business, the two might bleed into one another.

Which One Do You Need?

Knowing the differences between having a life coach and having a business coach can help you more easily determine which one will be the most beneficial to your particular set of circumstances.

If you have a business of your own, you can also consider giving your employees tools to work with coaches of their own or get them a motivational speaker to motivate them the same way a life coach or a business coach might.

If you have more personal needs, a life coach is going to help you the most. But if you are trying to boost your business career and feel confident in your personal life, then a business coach can help guide you. Either way, getting a coach is a great way to advance your life professionally or personally.

startup hire

How Entrepreneurs and Startups Hire Their First Employee

Oct 2, 2018

With a massive 90% of startups folding, even getting to the point where you think you need to take someone new on board is a milestone. But recruiting someone to join your venture can be risky, so here’s our guide to your very first startup hire.

We’ll look at the legal, practical and personal issues involved to help guide you to the right decision that will take your company to the next level.

Preparing for your Startup Hire

The Legal Side

Before you start looking for the right person, make sure that you understand all the legal implications and responsibilities of taking someone on. You’ll need to make sure that you don’t fall foul of any labor laws, or equal opportunities legislation.

You will also need to let the IRS know that you have taken on a new hire, and ensure that you complete the necessary paperwork. There are taxes that you, as the employer, need to pay and information that you need to give the IRS on a regular basis.

The Role

Knowing exactly what you want your hire to do, will help you know what to look for. Working in startups tends to mean a broader job description than most roles, you want someone who will be able to pitch in and help in multiple areas.

Once you’ve determined what you want from hiring your first employee, you can work on what needs to be included in the contract of employment.

Finding the Right Person

You have three options for startup hiring. You can advertise your vacancy yourself, you can use an agency, or you can use word of mouth. Which you choose, will depend on the time:money ratio that you have available.

We’ve talked before about recruitment strategies, but one thing to keep in mind is that trusting on instinct, or other people’s opinions, isn’t the best way to screen potential staff.

Make sure that you take up references, carry out aptitude testing, and look into drugs testing, background checks and more if they will be appropriate for your business. Hire in haste, repent at leisure.

Onboarding

When you’ve found the right person, you need to think about how you’re going to make them a useful part of the team. Onboarding is a vital step in hiring a new employee. What do they need to know in order to be useful as soon as possible? Try and avoid having them start with nothing to do, no computer, phone or desk.

Don’t Delay

Don’t be one of those bosses who wish they’d hired people months before they actually did. The average time it takes to hire someone is now almost three weeks and if this is your first hire then there’s a good chance it will take longer.

If you’re thinking about hiring at some point in the near future, then it’s worth starting the process now. Your first startup hire is one of the best ways to expand your business, giving you more capacity to get your work done.

For more news on entrepreneurship, business, marketing and more then check out the other articles on our blog today!

branding tools

Top 3 Branding Tools Every Entrepreneur Needs to Use

May 15, 2018

Having a great brand is essential to the survival of your company. A brand gives your company an identity that will carry your reputation as a business.

Creating a brand can be difficult, especially if you’re not the creative type. But fear not because there are some amazing services you can utilize that will make the process much easier for you.

With the right tools, you can turn your brand into an industry icon.

In this blog, I’ll discuss the best branding tools you can leverage to give your company the ultimate brand.

Best Branding Tools

Having a strong brand means that your company will be easily recognizable and have a reputation attached to the brand.

Here are the top three best branding tools that every entrepreneur should be using to have the best brand identity for their company.

1. Canva

This service is fantastic for people who want to seem like they know how to create some incredible graphic designs, but actually, have no prior experience in graphics.

Canva basically does everything for you. If you want to create a twitter header that shows off your company’s brand, Canva can do it.

This service provides a ton of templates, so you just need to put in the information and Canva will do all the graphic design work.

Once you’ve found a template that best represents your brand, you can use this for all your social media platforms and on your website.

Best of all, it’s completely free, so you don’t have to worry about spending any extra cash on developing your brand when using this service.

2. Brandmark

The most recognizable part of your brand is going to be your logo. You need a logo that stands out and is unique, so when people see it; they know they are seeing your company.

Brandmark will help you design a logo, and will also create a website that’s built around the design of your logo, so it all looks uniform and organized.

It works by using a few keywords (provided by you) and will design logos based on those keywords. It will keep producing different logos until you find the perfect one for your company.

3. Business Blog

Having a great logo and attractive website is a fantastic way to have a visually appealing brand.

But creating a strong brand isn’t just about having a recognizable logo or style. You need to have a reputation attached to the style for it to mean anything to customers.

One way to do this is to create a business blog on your website. This helps to provide expert information on services and products related to your business.

This will not only give your website more credibility but will also attract new customers to your page. Plus, you can establish yourself as an authoritative source of information.

For More Information

If you are starting a new business and in the process of developing your brand, it’s important to utilize different branding tools.

If you want to create the best brand for your business, contact me today for more information on how to brand your business. You can consult me about social media, online PR, and marketing, organization, and expansion strategies.