If you’re struggling to get the attention that your business deserves, it may be time to rethink your SEO strategy. After all, a business’ SEO plans can make or break its entire marketing plan.
Out of fresh ideas? Here are five SEO solutions to help improve your brand’s web presence.
1. Prioritize Local SEO Solutions
Now, it’s understandable that the above header may not seem relevant to your interests, particularly if you have grand visions of making your company a global phenomenon.
And that’s important! Hold onto those dreams, they’re valuable. But in the meantime, start by conquering your local search results.
Local SEO places an emphasis on businesses in a customer’s immediate area. Having your startup listed on Google is a fantastic way to get attention from potential clients.
If you haven’t done so already, make sure your listing includes all relevant info such as your contact information and the location of your business.
2. Rethink Your Website
It’s crucial that a website does more than just look nice. It needs to be fast and functional.
When creating or retooling your site, place an emphasis on speed and usability. Think about how your customer may use the site and create from their point of view.
Don’t forget, you only have a few seconds to make a good first impression. After a few seconds of waiting, visitors are likely to hit the ‘back’ button and move onto the competition’s site. Every second counts.
Optimizing images, enabling caching, and tinkering with your database are all relatively simple ways to boost site speed.
3. Come up With a Content Plan
The bulk of your SEO solutions need to involve content creation. Studies show that businesses who create blog posts or videos are often more successful than their counterparts who don’t.
Come up with a reasonable content strategy. Create on a regular basis and make sure that whatever you create adds value to the visitor’s life.
4. Choose Stronger Keywords
Aside from offering a reader some new form of information or resource, content creation can benefit the creator, too.
Each piece of content you publish needs to include strong, well-researched keywords. Tools like Google’s AdWords Keyword Planner could be a good investment for your brand.
5. Leverage Your Social Media Presence
Your web presence needs to extend beyond your website and into social media. Last year, it was reported that 81% of all U.S. adults had at least one social media profile.
If you’re not on social media, that’s 81% of the population you could be missing out on.
Crosspost content from your website and encourage feedback from users. Use this feedback to create a discussion to further engage with your fans and followers.
And don’t forget to have some fun. Your social media presence should remain professional, but that doesn’t mean you can’t let your brand’s personality shine.
In fact, that’s encouraged! Let people see the team behind the brand, as it makes your company seem more approachable and friendly.
A Stronger SEO Strategy Means a Stronger Brand
Whether this is your first time creating an SEO strategy or you just need to get back on track, this list of SEO solutions should help you dominate the front page of Google.
If you’re looking for more advice or want some professional assistance, get in contact with me.
With years of experience helping entrepreneurs just like you, together we can make your startup a success.