Speed is a critical factor in business success. In today’s fast-paced world, customers expect quick responses and timely deliveries. Businesses that can provide these things are more likely to win customers and beat their competitors.

One of the best ways to achieve speed is to establish and follow a “one truth.” A one truth is a shared understanding of the customer’s needs and expectations. When everyone in the organization is working from the same information, it is much easier to make quick decisions and take action.

Here are a few simple tips for establishing and following a one truth:

  • Clearly define your customer’s needs and expectations. What are your customers looking for? What are their pain points? What are their goals?
  • Gather information from all relevant sources. This could include customer surveys, interviews, focus groups, and market research.
  • Document your findings in a central location. This could be a shared document, a wiki, or a CRM system.
  • Make sure everyone in the organization has access to the information. This includes employees in sales, marketing, customer service, and product development.
  • Train employees on the importance of following the one truth. This will help ensure that everyone is making decisions and taking action that are aligned with the customer’s needs.


By following these tips, you can establish one truth that will help you achieve speed in your business. This will give you a competitive advantage and help you win more customers.

What are some of the ways that you are using speed to beat your competitors? Share them in the comments below!