entrepreneurial resources

Entrepreneurial Resources for Women to Utilize for Their Business

Feb 8, 2018

Being a woman in the business world is difficult. That said, there has never been a better time to do it. The percent of women CEOs of Fortune 500 companies is still small, but it’s on the rise.

As a female entrepreneur, there are plenty of entrepreneurial resources at your disposal. Taking advantage of these groups, communities, and investors can give you a step-up on the rest of the field.

Educational Resources

For many, the first step toward successful entrepreneurship is education.

Whether it’s tech, finance, or business development, these organizations focus on empowering women through educating them on their preferred area of focus:

Women’s Business Center

With over 100 Women’s Business Center locations across the US, you’ll doubtlessly find one near you that can help grow your business.

The Small Business Administration funds these educational centers. TTheir goal is to create an even playing field for women in business.

Tory Burch Foundation

The Tory Burch Foundation gives women monetary and educational support for their business. They offer the chance to earn capital as well as offer an informative business management program for women.

If you join the Tory Burch Fellows Program, you’ll get the chance to gain support, a 10,000 reward, and the opportunity to create a pitch for a 100,000 grant.

Ernst & Young Entrepreneurial Winning Women

The Ernst & Young Entrepreneurial Winning Women helps female entrepreneurs through education, networking, and other events. They also focus on helping women-owned businesses with $2 million in revenue grow their business as quick as possible.

Investment Opportunities

There are several foundations and organizations that help women secure investments for their company. If you come to them with a good idea and viable strategy, chances are you could walk away with some seed money.

SoGal Ventures

SoGal Ventures, as the name suggests, is a female-focused venture capital firm.

They know what it’s like for women in the business world, and want to help female-led startups with initial investments.

Female Founders Fund

The Female Founders Fund is another company that invests in businesses run by women.

This organization focuses on the technology field, so if your business falls into this category, take a look at them.

Women’s Venture Fund

Women’s Venture Fund is another of the entrepreneurial resources that help fund women-owned businesses. They assist women with advice, technical problem solving and funding.

Specifically, this organization targets women who run businesses in urban communities.

Entrepreneurial Resources for Women

There are countless entrepreneurial resources out there for women, and these are only the tip of the iceberg.

Although it can be tough to navigate the business world, there’s a long list of allies with educational resources, information, and the capital to make your dream a reality.

You don’t need to try to run your business on your own. Networking is one of the most important elements for any entrepreneur. Grow your professional circle and advance your business by using the above resources.

Want more information about anything an entrepreneur would need to know? Take a look at our blog!

entrepreneur mistakes

Common Entrepreneur Mistakes You Need to Avoid

Feb 6, 2018

Succeeding as an entrepreneur isn’t easy. In fact, first-time business owners only have a 16% chance of succeeding in the business world.

Why do so few entrepreneurs succeed? It’s because they fall victim to common entrepreneur mistakes that cost them both personal and business success. If you want to make it big as an entrepreneur, you’ll need to avoid these entrepreneur mistakes and be smart about how you approach your business.

Entrepreneur Mistakes You Need to Avoid

Success as an entrepreneur isn’t just about passion and talent. It’s about following the right practices and avoiding potential pitfalls that could undermine your efforts. Here are some basic mistakes you need to avoid:

1. Thinking You Can Do It On Your Own

One of the biggest entrepreneur mistakes you can make is taking on too much. Just because you know your product, and are arguably the most passionate about it, doesn’t mean you know how to run a business. Taking it all on alone will result in burnout and blindside you to any shortcomings your product or business effort may have.

You should surround yourself with people who are knowledgeable about your product and the competitive field you’re trying to break into. You should also have an experienced consultant or mentor who can give you perspective on your business and product market.

2. Not Setting Attainable Goals

It’s okay to be a dreamer, but if you want to succeed you need to devise a list of business goals you can actually accomplish. If you only think about the big picture and don’t set short-term and long-term goals, you will ultimately fail. So, set specific goals, come up with a list of ways to accomplish them, and be flexible enough to change them if you have to.

3. Hiring the Wrong People

As a business owner, you’re only as good as your employees. So, the last thing you want to do is hire people who are unqualified, or unable to accomplish the things needed for the business to succeed. Avoid hiring unqualified family and friends, and try to find people who support your product and vision.

You can set your business up for success by hiring talented and experienced employees who can help get you to the next level. It may be tempting to hire cheaper employees to cut costs, but hiring unqualified employees is a huge mistake that will only hurt your business in the long run.

4. Think Your Product is Unique or Unlike Anything Else

Many entrepreneurs fail because they believe their product is unlike any other one on the market. But the reality is, you most likely have many indirect or direct competitors who already have brand awareness and a loyal consumer base. Not acknowledging them, and failing to identify your niche will result in your ultimate failure as an entrepreneur.

What you need to do is identify that there is a consumer need for your product, and then determine how it’s different from similar offerings. By knowing how you’re different, you can sell your product in a way that will speak to customers.

Final Thoughts

If you want to succeed as an entrepreneur, you need to be smart about how you approach your business. And while it may be tempting to turn to these bad behaviors, doing so will only hurt your business efforts in the long run. By avoiding these common entrepreneur mistakes, you can get one step closer to accomplishing your business dream.

Are you an entrepreneur? Have you ever fallen victim to these common mistakes? Let us know in the comments!

innovative entrepreneurs

Tech Trends Innovative Entrepreneurs Should Invest In

Feb 1, 2018

As Bitcoin, Ethereum, Litecoin, and other cryptocurrencies continue to break records, just about every media outlet is calling them a surefire investment. Along with currencies, there are lots of other technology trends that are breaking new ground and becoming even more valuable.

Innovative entrepreneurs should always be looking to support other investments and ventures to diversify their wealth.

Once you’ve built a great business or product, investing in other technology can not only increase your wealth but support other tech innovators. Following tech trends is not only fun, but it can inspire new ideas for your own company and keep your products at the cutting edge of tech.

If you’re looking to start investing, check out these 5 tech trends that are making waves all over the world.

1. IT Re-Engineering Processes

As businesses grow and change, technology aids in finding new and efficient ways of completing everyday tasks. Technology solutions have revolutionized hiring, asset management, and payroll systems. Who knows what other ways the workplace can be re-engineered for the future?

By modernizing the infrastructure and architecture of IT departments, research and delivery systems can be revolutionized. Using the IT restructuring capabilities of the future, every department in just about every industry could see a boost in productivity.

2. A No-Collar Workforce

Automation and artificial technology will redefine the roles of workers in the future. While some portion of the workforce will need to be retrained to understand this technology, others could be replaced or have their roles reinvented.

There will be decades of hybrid human and machine workplace development. Innovative entrepreneurs will be on the ground floor of these developments as they happen. New HR approaches and software could help to handle a dispersed workforce and help to complete cognitive tasks in completely new ways.

3. Enterprise Data Accessibility

In every company, hours of manpower and possibly hundreds of thousands of dollars are invested in data research. Understanding how all of this data can be used will continue to be a part of business development practices.

What we will see in the coming years are new ways to structure data and use it to help with automation. Machine learning takes into account vast amounts of collected data and notable errors to find ways to improve processes.

Software and hardware focusing on machine learning are a great place for entrepreneurs to start investing.

4. New Customer Experiences

The way that customers interact with products and technology will change the field of customer service. Whole industry ecosystems–take car services and taxis, for example–could be upended in new ways.

Customers could be interacting with tablets and mobile interfaces when they visit fast food restaurants. By taking control over your own ordering and customization, human error is eliminated and food waste is greatly cut back on.

Changing the customer experience can send shockwaves through every industry.

5. Augmented Reality

Virtual reality and augmented reality technologies are changing the way that users are seeing the world. By adding a layer of history, context, or marketing efforts to a virtual space, experiences of products and public space could be changed forever.

Innovative Entrepreneurs Keep Their Ear To The Ground

Understanding that the capabilities of every technology are explored through experimentation means that tech may not be fully formed when you encounter it. If you can begin to understand the possibilities for a new concept, you can begin to imagine how valuable it can be in the future.

To better understand the tech landscape, check out our guide to 5 things every tech entrepreneur should know.

rafferty pendery

Rafferty Pendery: The Expert Every Entrepreneur Needs

Jan 30, 2018

There are thousands of wannabe entrepreneurs and business owners, but only a few actually distinguish themselves from the crowd. It takes a lot of passion and determination to get a business off the ground.

I’ve put in the hours to become an expert in the fields of entrepreneurship, marketing, and more. Not only have I founded my own company, but I’ve also gotten involved in multiple industries and worked with people all over the globe.

Want to know how?

Read on to find out why so many people are looking for the voice of Rafferty Pendery.

Entrepreneurial Spirit

You can learn business, but you can’t teach drive. The people that actually make the jump to become entrepreneurs have the confidence and passion it takes to succeed.

After I founded my online marketing firm a decade ago, I could have been content with the achievement of starting a business. After all, it’s a big deal to create something and watch it grow into a successful enterprise.

However, I knew that it had the potential to become something bigger.

I used a combination of creativity and an entrepreneurial mindset to turn one business into a group of six companies that span across the globe. That takes a lot of vision and drive, which I want to help other people develop in themselves.

Constantly Learning

Of course, even the experts know that the learning is never finished. There’s always another experience to help you grow as a professional.

I help facilitate learning for new entrepreneurs through this blog, where people can find ideas and advice on how to become giants in their field. If you’re looking for something more academic, you could also check out a research paper that I’ve co-authored on online tech.

Those research papers helped me become one of the youngest to join The Explorers Club, an international society for scientific endeavors. Learning isn’t over for me, either!

The Rafferty Pendery philosophy shows up in my businesses, too. For example, my company Rethink Training is centered around employee education. It helps to make sure that people feel engaged at work and comfortable with their duties, which improves retention.

Great Experience

Not everyone can say that they’ve worked on a project for NASA. Fewer people can claim that they’ve worked for Time Warner, Hilton, Mizuno…the list goes on.

When you go to someone for advice, you want to make sure that you’re asking someone who knows what they’re talking about. I can guarantee that my advice comes from experience — over a decade of it.

I’ve been in this entrepreneur game for a long time, which has led to me helping people around the world as an international speaker. Whether you’re looking for advice on starting a business or you’re marketing an effort you’ve already started, I have expertise that will come in handy.

Get In Touch With Rafferty Pendery

Interested in working with me or just finding out more about what I do? Feel free to get in touch.

You can shoot me a message using this form right here.

guide to public speaking

An Entrepreneur’s Guide to Public Speaking

Jan 25, 2018

America’s number one fear is public speaking. This article is about fears faced and overcome. This guide to public speaking aims high.

Simon Sinek is shy and yet he is one of the most inspirational speakers you could listen to. He is the third most-watched presenter on TED talks. With this guide to public speaking, you can start your journey to speaking excellence.

If you are an entrepreneur and you want to develop your business through public speaking, read on.

First Prepare

Being a great public speaker starts with your preparation. Like most things in life, success in public speaking follows careful preparation.

Understand your audience. What is their interest in listening to you? Who are they and what do they need from you? What is the single big, memorable, idea in your speech?

Craft an engaging presentation and know your stuff. Don’t memorize every word but do know the framework of your presentation and what you are talking about. This will help you with confidence.

Overcome Your Fears

Your comfort zone is the area of experience that you are familiar with. You know you are safe there because you’ve been there before and survived. Most people are outside their comfort zone when speaking in public.

Increase your comfort zone by making small steps outside it and discover you still survive. In public speaking terms, start small, with smaller groups and then increase the challenge. Prepare, know your subject and grow your comfort zone and you will overcome your fears.

Engage Your Audience

Powerpoint slides, speakers notes, and autocues get in the way of a personal engagement with your audience. If you want their hearts and minds you need to make an emotional connection as well as an intellectual one. Speak from the heart.

Try telling a story with an emotional content. Use anecdotes they can identify with. Talk with your audience rather than talk at them.

Don’t Be Too Relaxed

It’s great to be able to manage your nerves but don’t be so relaxed that you fail to communicate passion. Too laid back a presentation suggests that what you have to say is not important. Direct your confidence towards a goal, energize your presentation.

Be There

Sometimes concentration on doing the presentation right means you forget to be fully present. Looking from corner to corner of the conference hall is not making eye contact with the audience. Take time, pause and look people in the eye.

Breath

Of course, you know that you need to breath. Even though you generally breathe without thinking too hard about it, take a conscious breath before and during your presentation from time to time.

Call it a Zen thing if you like but a simple conscious breath when you feel the movement of cool air into your nose and warm air out of your nose centers you. It’s great for pre-speech nerves and creates drama during your speech.

Big Finish

What is the single big, memorable, idea in your speech? Deliver it clearly and confidently so they are in no doubt about what it is.

This Guide to Public Speaking Is Just the Start

A guide to public speaking can only be a starting point. Watch other speakers and learn from them. Find opportunities to speak in front of people and build your confidence and capability.

Public speaking may be part of the kit bag of skills that make you a successful entrepreneur. If you would like to learn more about being a successful entrepreneur, click here.

tech entrepreneur

5 Things Every Tech Entrepreneur Should Know

Jan 23, 2018

Are you an aspiring tech entrepreneur looking to create new technology-oriented markets and strike business success? Well, the good thing is you don’t need technical expertise to succeed if you have a great idea for a tech company or a product idea that will positively impact the tech market. But you do need to know a few things if you want to succeed.

In this article, we’ll share some must-have tips for succeeding as an entrepreneur in tech.

5 Things Every Tech Entrepreneur Should Know

What are the keys to success as an entrepreneur in tech? Here are 5 pieces of advice you need to know before you embark on this new and exciting career path.

1. Research the Tech Landscape You Want to Invest In

The reality of entrepreneurship is that there are very few new ideas. Chances are you’re going to go up against a variety of competitors with very similar products or solutions.

So before you invest your time, money, and resources, you should look at the tech landscape and see what competitors are offering, and think about how you meet a different niche. You need to know how your tech product or service is unique, and how you can emphasize these differentiators to potential customers.

2. Take Advantage of Industry Experts

If you know people in the tech industry, you should ask them questions about your potential product or service and take any advice they give you to heart. Pick the brains of industry experts, learn from their mistakes, and know that they don’t need to be offering the same product as you to have meaningful advice.

Studies have shown that sharing knowledge and chatting with other professionals is essential for business growth, but only 25% of executives are really doing this. By taking advantage of these networks, you can carve a spot for yourself as a tech entrepreneur.

3. Surround Yourself with the Right People

One of the most important things you can do as a tech entrepreneur is to surround yourself with people who are as passionate and ambitious as you are. Your employees will be the backbone of your business, so make sure you look for people with insight into your industry, as well as a passion for your product and what you stand for as an entrepreneur.

4. Validate Your Offering

Curious why the majority of tech startups fail? It’s because they weren’t providing a product or service that consumers actually needed! As an entrepreneur, you need to verify that your product or service is something consumers will want to pay for and use.

To increase your odds of success, you need to validate your product offering, determine your target demographic, and figure out how you can target them most effectively.

5. Be Smart & Plan for the Future

At the beginning stages of your business, you need to be smart about how you invest your time and money. You’ll need to sharpen your time management skills, cut corners when it comes to finances, and figure out the lowest cost way to get your product or service out to customers.

Once you do this, you need to come up with a detailed business plan that will help you prepare for any market changes and changes in company growth and profit margins. By doing this, you can help your business survive and later thrive.

Final Thoughts

Succeeding in the tech space isn’t easy, but it’s possible if you’re smart enough and have the right amount of talent and passion! By following these 5 tips, you can have a fighting chance at building a business consumer will love.

Are you an entrepreneur looking to invest in the next big tech? Have any tips or questions we missed? Let us know in the comments!

international speaker

Overcoming Challenges as an International Speaker

Jan 16, 2018

As an international speaker, you’re bound to be confronted with unique challenges. Inspirational speakers, in particular, must overcome cultural and language barriers to create deep emotional connections.

Following a few simple rules will help you communicate successfully with diverse international audiences. This will ensure your story makes the powerful impact it deserves.

Rule #1: An International Speaker Must Respect Cultural Differences

Perhaps the most important piece of advice for an international speaker is to have at least a basic understanding of the cultural norms. Fail to educate yourself, and you’re likely to make an embarrassing mistake. In some cases, this can completely ruin your credibility.

Here are a few examples to consider:

  • In Japan, you’re expected to bow, rather than offer a handshake.
  • In China, business cards should be accepted with both hands.
  • In Arab countries, the standard is to accept a business card with your right hand only.

Before heading overseas, take the time to learn about the cultural standards. This will help ensure that your message is well-received.

Rule #2: Pay Attention to Body Language

When traveling outside of your home country, it’s important to pay attention to your body language. This includes things like:

  • The amount of eye contact you make
  • Your mannerisms
  • Your posture
  • Respect for personal space

Remember that what’s acceptable in one country may be completely offensive in another.

Rule #3: Communicate Clearly

Speaking slowly and enunciating clearly is important for all public speakers. It’s even more important when you aren’t speaking the audience’s native language.

In some regions like Asia, the Mediterranean, and Latin America, the tone of voice and facial expressions are an important communication tool. Other cultures communicate with a strong emphasis on hand gestures. Still, others clearly explain what they mean primarily through the words they choose.

Understanding the culture’s preferred communication method will help you bond with your audience.

Rule #4: Choose Your Words Carefully

The same word sometimes has a different meaning in another language, so it’s important to choose your words with care. Avoid metaphors and jargon that may not be understood. For example, you may be well advised to skip the sports analogies and stay away from any type of off-color humor.

Don’t use foreign words unless you are one hundred percent sure of the meaning and pronunciation. Often, even a slight variance can cause a word to take on a completely different meaning. This could have disastrous results and you’re better off avoiding it altogether.

Rule #5: Dress for Success

Depending on where you are speaking, you may need to follow a very strict dress code. In Muslim countries, for example, women are expected to dress very conservatively. Sleeveless shirts, short skirts, and plunging necklines are definitely off-limits.

Dark or neutral colors and conservative designs are almost always the way to go when dealing with international business transactions. Unless you’re completely sure it’s acceptable, avoid anything that’s flashy or shows too much skin.

Stay on Top of the Latest Business Trends

Most public speakers have much more to worry about than the speech itself. Check out my blog for more thoughts and strategies to bring you success in public speaking, business-building, and entrepreneurship.

hr processes

The Most Effective HR Processes for Supporting Company Culture

Dec 21, 2017

Did you know that highly engaged employees are more than twice as productive, yet 70% of American workers are not engaged at work? Several polls confirm this testament to the importance of great hr processes.

You can greatly improve employee engagement by developing and maintaining the right company culture.

Company culture drives employee motivation and behavior. Maintaining the right company culture leads to higher performance and more loyal employees, bad company culture does the opposite.

Let’s take a look at how you can adapt your hr processes to create a workplace where employees thrive, care and take pride in their work.

Refine Company Culture

You can’t develop a good company culture without a well-thought-out structure and end goal.

Start with alignment. Gather management to define company culture. When you have a clear idea of your ideal company culture, assess out how it fits your business strategies, and how well employees think it matches their experience in the workplace.

Adjust and make plans to fix any misalignments. Make sure the leadership’s picture of company culture mirrors how the employees really see it. Otherwise, your management is leading in blindness and unable to make optimal decisions, and your workers feel mistreated and ignored.

Learn from your employees and adapt your hr processes, because the company will only go as far as the workers take it.

Hiring and Training

Handle prospects and new recruits as people, not just labor. Imagine them with the group, and their relation to your company culture. Are they a good fit? Make company culture part of the hiring process and bring new employees smoothly into the community.

Activity doesn’t equal results. The position you’re offering is more than an activity. Focus on results, what this person will achieve for the company. Both in their immediate tasks and as a part of your team with a mission.

Using perks for motivation is inefficient if you haven’t established perks that are tailored to your workforce’s needs and wants. Hear them out, adjust as needed, and save money by cutting out unwanted perks.

Keep employees happy to keep them motivated and efficient. Satisfied employees will spread a good reputation for your business. Fewer employees quit, more people seek employment with your business. Thus you’ve made future hr processes more efficient.

Ensure an environment of happiness and you maintain motivation, independence, trust and belief in the company.

Eliminating Clashes

Carefully assign leaders with a clear sense of direction for the team, project, and company culture. Choose ones that care and take pride in their work.

Think of what state of mind you want your workers to maintain, and pick leaders that brilliantly represent it.

Remember that high-performers easily lose motivation. Don’t keep them thinking they’re doing more work with more accountability and less help without due compensation.

Ensure that great work is recognized and rewarded to prevent animosity between workers, and inspire more workers to strive for higher performance.

More Tips on HR Processes and Much More

Rafferty Pendery is a tech entrepreneur, VC and International speaker whose companies have worked with major brands like Hilton, HP and Time Warner.

On this blog, you’ll find lots of great information for entrepreneurs and business executives.

If you have any questions about this information, send a message here.

business strategy consultant

4 Crazy Ways A Business Strategy Consultant Produces Rocking Results

Dec 14, 2017

Do you have a gnawing feeling your business should be doing better? Do you feel like you’re leaking money somewhere, but can’t find the hole? Bringing in a business strategy consultant can help you find the answers you’re looking for.

These professionals don’t earn their money by providing you with lukewarm results. They should be able to come in and give you rocking results, almost immediately.

Here are four proven ways they can help nearly any business.

1. They Provide a Fresh (and Expert) Set of Eyes

If you feel like you should be making more money, business strategy consultants can give you that valuable perspective that helps you, find the leak and plug it. Or, they can just simply help you find a better way to do things.

First of all, you know your business and you’re an expert in your given industry. Bringing in a consultant lets you focus on these things, and spend your time where it’s most valuable.

Also, you’re often too close to your business to see things objectively. Your consultant can come in and assess things objectively.

It’s easier for them to see the big picture because they haven’t been staring at the micro details as long as you have.

People in your organization may have an emotional bias because they’ve invested a certain amount of time in a given product or project.

A business strategy consultant has no emotional attachment, and they always objectively advise you on what’s best for business.

2. They Don’t Come With “Hidden Costs”

You might be weighing the cost of a business strategy consultant against bringing in a full-time employee to handle all of this.

We understand the temptation to want to bring things “in-house.” But believe us when we say it can be a lot more economical to bring in an outside consultant.

The cost of a business strategy consultant is fixed, and there are no surprises. And you don’t have to pay for expensive extras like benefits, vacation time, or Christmas bonuses.

You only pay for services that move the needle forward for your business.

3. Business Strategy Consultants are Professional Maximizers

Think of it as an investment in making sure everything you have is being used to its full potential.

Tight budget? No problem. Limited resources? They can work with that.

Impossible deadline? We will see about that. Their biggest strength is their ability to look at everything you have, and get the absolute most value out of it.

This includes everything from your time, to your staff, to your partnerships in the industry. It’s their job to maximize everything you have and find new opportunities that you would have never otherwise found.

Ready to Hire a Business Strategy Consultant?

In only 10 years, my expertise has helped startups get off the ground. In addition, I’ve also helped Fortune 500s like Time Warner, Red Bull, Hilton, and HP make the most of their corporate strategies.

How can I help you? You can click here to contact me any time. Let’s talk business!

inspirational speaking

4 Proven Ways to Level-up Your Inspirational Speaking Skills

Dec 7, 2017

According to the Harvard Business Review, the ability to inspire and motivate others is the most important skill for leaders and managers at every level.

In order to do that, you’ll need to be able to captivate your audience and inject energy into it. In this article, we’ll tell you exactly how to do that.

Read on to find out how to improve your inspirational speaking skills.

How to Improve Your Inspirational Speaking

1. Know Your Message

In order for your public speaking to have an impact, it needs to have a clear message. If you’re not sure what that is yet, it’s time to get brainstorming.

If there’s one thing that you want people to take away from your speech, what is it? Once you define what that message is, you can work on delivering it in the most effective way possible.

2. Practice Improvising

When you’re trying to give a compelling speech, reading off a script or reeling off memorized lines just won’t do.

There will inevitably be moments when your mind goes blank or a wrench is thrown into the works, sending you off your usual course. When that happens, you’ll need to come up with something on the spot.

This requires improvisational skills.

Hone your improv skills, and you won’t have to worry about being caught off-guard. One great way to do this is by trying out some stand-up comedy.

It can even make you a better leader!

If you can handle hecklers, you can handle anything. Besides, it helps to get all the extra stage practice you can, no matter what you’re doing while you’re up there.

3. Be Passionate

Your audience won’t believe your words unless you do. That’s why passion is important for public speaking.

Emotion is what will make your speech captivating, drawing people in so that they hang on your every word. It could come through in body language, tone or just quality of storytelling.

However you do it, make sure it’s authentic.

4. Adapt to Your Audience

Your inspirational speaking approach should differ depending on the type of audience receiving it. You can’t talk to every group of people in the same way.

Try your best to get to know as much as you can about your audience before an event. The more you know, the more you’ll be able to gear your speech towards their tastes, wants and needs.

That way, they’ll be able to relate to what you’re saying, and your words will have a bigger impact.

Be Better at Business

With these tips, you can become a great public speaker. As well as improving your business and making you a better leader, it could also turn into a lucrative side gig. If you’re really good, you could even become a professional inspirational speaker.

Work hard enough, and you’ll find that people will come to you, offering to pay you to speak at their events.

To find out more, read our post on 5 tips on becoming a paid international speaker.

marketing advisor

5 Reasons You Need to Hiring a Marketing Advisor Right Now

Nov 30, 2017

Most business owners understand that a comprehensive marketing strategy is a key to success.

But for small businesses, it can be difficult to dedicate resources to marketing. In fact, only just over half of all small businesses have a marketing plan.

Luckily, if you’re one of the many small businesses without a marketing plan, there are options available to you. For instance, hiring a marketing advisor can be an effective way boost your strategy without straining your capacity.

Here are five signs that it’s time for your business to hire a marketing advisor.

1. You Don’t Feel Like Your Business is Growing

Many small businesses reach a frustrating point where they feel that their growth has plateaued.

While it is important to cultivate a population of loyal customers, any business will ultimately fail without gaining new clients. An advisor will help your business continue reaching new customers.

2. You’re Not Sure Who Your Target Market is

If your business has stopped growing, it may be because you are having a hard time identifying your prospective customer base. To build an effective marketing strategy, your business must understand the persona of your buyers, and how to appeal to them.

An advisor can help your business better understand the profile of customers who frequent your business. They can also help you identify new markets that you can tap into.

3. Your Website Needs an Update

Even if you aren’t an e-commerce business, your website is still important. Your business’s online presence is the first impression to the outside world.

If your website looks old and outdated, prospective customers may assume that your business is outdated too. Freshening up your website with a new look can be a great way to attract new leads.

4. You Don’t Have an SEO Strategy

Publishing great content on your website is a great way to boost traffic and attract more customers. But if your content is not search engine optimized, prospective customers will not be able to find it.

A marketing consultant will ensure that your content is optimized based on what search engine algorithms look for. This way, your page will rank higher on search engines, which will help bring in more potential customers.

5. You Aren’t Measuring Your Marketing

The only way to know whether your marketing strategies are effective is to measure your efforts. This helps you to determine whether customers are responding to particular advertisements, website designs, and content pieces.

Marketing analytics also help you to better target the money you spend on your marketing campaigns. An advisor will help you determine what your return on investment is, and which marketing strategies are not worth the cost.

Hire a Marketing Advisor Today

If you need help with your business’s marketing strategy, hiring an outside consultant can be a great option. This can give your business an objective view of where your marketing plan needs to change.

To get started with a marketing advisor, contact us. We’ll work with you to find the perfect advisor for your business.

seo specialist

3 Ways an SEO Specialist Can Improve Your Online Presence

Nov 10, 2017

A study by Search Engine Watch proves that being the top search result will lead to more clickthroughs by 53%.

SEO (search engine optimization) is your ticket to boosting traffic to your website. People often choose the first result they see, which means learning how to increase your Google ranking is imperative to creating a successful website.

There are some techniques a small business owner can do to increase traffic numbers. However, hiring an SEO specialist can eliminate the stress associated with building a ranking on your own.

Read on to learn why an SEO specialist shapes the way traffic flows to your website.

1. Hiring an SEO Specialist is Better Than Doing It on Your Own

A website is only one aspect of your much larger business structure. Why not save yourself all the time it takes to craft your SEO ranking by hiring a professional?

The intelligent SEO specialist you hire will understand SEO inside and out. He or she is an expert in the field of online SEO and will know exactly how to factor in the right keywords to make sure your website is in the top search results.

As a business owner, you can hire an expert in SEO to help you out so you can focus your attention on other important operations to keep your business running smoothly. Generating sales leads will be a no-brainer once a trained expert collaborates with your business to increase your SEO rank.

2. See Better Traffic Results with Help From a Professional

Do you think your current website is not reaching out to the right audience?

By hiring a specialist, he or she can determine who your target audience is and how to attract them to click on your website search link. If your page is now ranked on the first few pages of a Google search, an expert can make adjustments to improving the ranking.

SEO tactics, such as choosing the right keywords to implement into your content, have resulted in high success rates. Convert leads into loyal customers by learning from a well-informed SEO specialist.

3. Avoid Black Hat Methods to Cheat Your Way to the Top

One final way that hiring extra help to boost your SEO rank with a specialist is to avoid making costly mistakes.

Black hat techniques are when illegal methods are used to boost the ranking of your site. Avoiding this path is something an SEO expert can ensure happens.

Keyword stuffing and spam-commenting are two black hat techniques that will make Google quickly push your website down the list.

Talk to your SEO consultant to discuss what techniques he or she will use to promote your website so these harmful tactics are not involved.

I’m Rafferty Pendery, a Tech Entrepreneur who has already helped thousands of businesses flourish through successful expansion strategies and social media campaigns.

Leaving me a message is a great way to easily reach out and learn more about the services I can provide your business today.