entrepreneurial tips

Why Every Successful Business Leader Needs Entrepreneurial Tips From A Business Coach

Dec 7, 2018

Like the millions of other entrepreneurs out there, you have a vision for your business. Your entrepreneurial spirit and innovative thinking have inspired you to start a business.

A great idea and a vision aren’t the only ingredients for business success, as you probably already know. It takes determination, strategy, and know-how. That’s why you’re looking for entrepreneurial tips.

That’s where a business coach comes in. No matter where you are on your business journey, entrepreneurship coaching helps you take the next step.

What a Business Coach Does

What does a business coach do? Many entrepreneurs and business leaders ask themselves this question. The short answer is a business coach gives you tips and advice to help you succeed.

Some entrepreneurs think they already know everything there is to know. What insight could a business coach give them?

Other business leaders feel a bit ashamed about needing to ask for help. You shouldn’t be afraid to admit you don’t know everything. Asking for guidance is one of the wisest things an entrepreneur can do.

Knowing where you can turn is another skill in your entrepreneurial toolkit.

What a Business Coach Can do for You

An entrepreneurship coach does more than dole out sage advice when you ask a question. They’ll help you analyze every aspect of your business, from strategy to operations.

They can even help you analyze yourself. You’re likely aware of your own strengths as a leader, but what about your weaknesses? A coach can help you tune in to areas for improvement.

When you sign up for entrepreneurial coaching, you’ve also asked someone to hold you accountable. If you’re like most entrepreneurs, you like to dream big. A coach will challenge you to back those dreams up.

Clarify Goals and Find Motivation

A business coach is going to challenge you to think more concretely as well. They’ll ask you to pin down your goals. What do you want?

They can also help you find motivation. Running your own business or building an enterprise from the ground up is hard work. It’s easy to get stuck.

The coach can ask the tough questions and give you coaching tips to get you unstuck. They’ll ask you to re-evaluate your beliefs. There might be something holding you back.

Entrepreneurial Tips for Competitive Advantages

Your business is unique, and you need to communicate why. An entrepreneurial coach will help you recognize your core values. In essence, they’ll give you the tools you need to define your business.

In today’s competitive market, that’s a huge advantage. So is having someone holding you accountable. The business coach keeps you on track, which helps you reach those crystal-clear goals you set.

Your coach’s keen insight and experience will give you the guidance you need to succeed.

Get on the Fast Track to Success

Whether you just started up or you want to grow, the entrepreneurial tips from a business coach will help.

Give yourself a leg up on your competition by working with a coach.

If you’re looking for more great advice about starting or growing your own business, take a look around the blog. You’ll find plenty of tips designed to inspire.

how to become a tech entrepreneur

How to Become a Tech Entrepreneur and Be Your Own Boss

Nov 28, 2018

Do you have a tech degree and are ready to branch off on your own? The answer might be for you to become a tech entrepreneur. No one knows and can broadcast your skills as you can, so it will give you a chance to put yourself out there and beat the 9-5.

So, if you’re ready to be your own boss, build your business, and build relationships with other go-getters like yourself, then we can help you on your personal road to success. Here are 5 tips on how to become a tech entrepreneur that you can take to heart so you don’t make the common mistakes.

1. Research Your Market

Any business begins with you researching your market. You need to do a little digging to see how successful your tech business will be in the area where you want to place it.

Look at your competitors to see how they are faring in the area while also looking at how many there are. If you’re just one small tech company in a giant pond of other ones, you might not make it.

2. Visualize the Ending

Every great story has a beginning and an end. How will your story go? That’s the question you want to ask yourself when you’re starting up. Visualize your goals and how you want it to end.

Once you have a clear end in mind, you can start building up a plan to make it happen and be successful.

3. Build Your Tech Business

Once you have a clear idea in mind, it’s time to build your tech business. If you’re going to be the boss, you’ll have to do more than just sit behind a desk. You have to set up a situation where your company can grow.

Learn the right marketing strategies so others learn about you and use the right technology to make growing your business easy.

4. Talk With Other Entrepreneurs

The best source of inspiration is people just like you that are either trying to make it or are currently making it. Reach out to these people and they can push you to be successful as well.

You can contact these people via Facebook and other forms of social media. Don’t be afraid to join groups and start asking the big questions.

5. Become the Best You

The last piece of advice we have for you is to become the best you that you can. When you’re motivated and happy, you become a better boss which will make your tech company flourish.

Become the sort of person that you’re proud to let the people closest to you see. You’ll be surprised at the amount of confidence you’ll obtain, and how it will affect your work.

Your Guide on How to Become a Tech Entrepreneur

Being your own boss can get pretty complicated. You have to have the right motivation to keep yourself going, market your company, and research your market to see if your tech company will even be successful. Use these tips on how to become a tech entrepreneur to get started on your new career path ASAP!

Reaching out to those in your field isn’t the only way that you can get a little bit of inspiration. Keep reading to see all the benefits of hiring a business coach.

entrepreneur tips

Practical Entrepreneur Tips You Haven’t Heard Before

Nov 21, 2018

It seems like every time you talk about starting a business, you get the same old responses. Either people are shooting you down and saying it will never work, or they’re giving you the age-old entrepreneur tips you’ve heard a thousand times before. 

The good news is that you can foster better, more valuable conversations. But the trick is that you have to find the right people with whom to share your passions and insights with; people that will “get it” and ideally, have already been in your shoes. 

You need professional mentors and personal supporters when starting a business. 

More importantly, you have to be able to pick yourself up when you fall. 

Here are 3 insightful entrepreneurial tips to help you do just that – and to prevent you from making some serious mistakes in the first place.  

1. Identify What’s Holding YOU Back

You have to be brutally honest with yourself as an entrepreneur

You need to identify your weaknesses, and more specifically, your bad habits. You need to be hyper-aware of the stories you tell yourself versus what kind of progress you’re actually making. 

Don’t mistake a huge investment or a lot of press for success. Don’t limit yourself to what your company can do because of your fear, either.

These are just a few examples of how your habits shape your life and the course of your company. The best way to ensure you succeed is to focus on creating more discipline and understand the sacrifices you need to make. Meanwhile, chip away at your bad habits every single day.

2. Know Your Numbers 

Although working on yourself does benefit your business, it’s not the same as actually running the show. You have to be on top of all your operations. Most importantly, you need to understand your numbers. 

This mainly applies to finances. It means making sure your checks and balances are in order and that everything you invest in is providing the value you expect (or more). 

Knowing your numbers also applies to things like inventory, deadlines, and market data. All of these things give you the insight you need as an entrepreneur to make your bottom line more profitable and keep the entire company on track.

3. Question Everything

The final entrepreneur tip to keep in mind is to question everything. In other words, never settle for good enough. 

If your product is nice, how can you make it better? If you’re creating the awareness/disruption in the market that you wanted, how can you build even more?

The more you question every big and small decision you make, the better the outcome of your business as a whole. This will make your learning of the market, your business, and yourself an ongoing process, which is necessary to succeed.

Additional Entrepreneur Tips for Start-ups, Big Businesses, and Everything in Between

Whether you’re working on a start-up idea right now or you’ve just bought out a company that shows a lot of promise, your business is relying on you. Your team needs direction and your products need knowledge and innovation to succeed. 

Entrepreneur tips can only do so much. At the end of the day, you’re the one who has to put in the work, or at least find other people and/or programs who can. 

If you need a little more guidance to reach your goals, though, click here

 

 

entrepreneurship blog

How to Run an Amazing Entrepreneurship Blog

Nov 14, 2018

What are your favorite blogs to read every day? Do you have a go-to site you go for all of your industry-related information, or do you prefer keeping up with bloggers who talk about lifestyle interests like traveling and mental health?

Whatever it is you spend your time reading online, it’s time you start considering the opportunity to create a blog yourself. Think about it: if the influencer you follow from across the country has a worldwide audience or your buddy down the street just started a lifestyle blog, there’s no reason you can’t succeed at blogging too!

This is a lot easier than it’s made out to be. The trick is you have to put in the work to create a good blog and know a thing or two about how the internet works.

As far as starting an entrepreneurship blog goes, follow the steps below to get this done.

1. Choose a Hosting Site

Unless you’re some sort of software engineer or coder by profession, you probably don’t want to spend a lot of time creating the backbone of your new blog. With a hosting site, you don’t have to!

Hosting sites allow you to create a unique domain and customize it with ease. Some are more in-depth than others, but they all basically do the same thing. A hosting site is where you create your domain, design the visuals of your blog, write and schedule content, and manage your SEO presence.

2. Learn How Digital Marketing Works

Speaking of your SEO presence, this is the number one thing to focus on if you want your entrepreneurship blog to be successful. SEO stands for Search Engine Optimization. It’s the tool that Google uses to match consumer inquiries with the best answers, and what bloggers use to be rank among those answers.

The thing about SEO is that there’s not one single way to achieve a good Google ranking. You have to learn about multiple optimization tactics like link building and alt tags to get the results you’re looking for. Additional SEO best practices include:

  • Keyword research
  • Guest blogging
  • Using custom Meta Tags and Title Tags
  • Recycling content
  • Encouraging user-generated content

The last two bullet points are things you can’t ignore. Although your entrepreneurship blog may start out as strictly written content, it’s good to start incorporating infographics and vlogs onto your website. These will strengthen your website and help you become more successful.

User-generated content also does this but in a completely different way. It builds trust with your audience and makes you look good in Google’s eyes, too.

3. Monetize Your Website

This is what all the top entrepreneur blogs do differently than those who aren’t taking blogging seriously. There’s a reason you want to build a good digital presence that goes beyond gaining a big audience. At some point, you want to start leveraging your audience to create sales.

You need to figure out how you’re going to monetize your website, though. Some people do this by offering ads for big companies or charging for guest blogs from other entrepreneurs. Others will find entrepreneurship-related affiliate marketing opportunities and still more will create custom entrepreneurship courses to start bringing money in.

Whatever you do, don’t let your blog just sit there without making any money off it.

Make Your Entrepreneurship Blog the Best It Can Be!

Keep in mind that you don’t have to knock out everything on the list above at once.

If you have the time to do so, have at it. But, it’s usually better to think carefully about how you set up your site and the kind of content you want to publish right off the bat. This gives your entrepreneurship blog the best possible chance to start growing from the get-go.

Click here to access smart marketing insights that will help you continue that growth!

technology entrepreneurship

3 Keys to Success in Technology Entrepreneurship

Oct 16, 2018

In the United States, technology startups have grown 47 percent during the last 10 years. These companies employ 1.5 million workers. Technology entrepreneurship is expected to stay on the rise.

How can you join these ranks? Becoming a tech entrepreneur isn’t easy. It might surprise you but, you don’t need all the tech know how in the world to be a great technology entrepreneur.

What are the secrets to building a successful tech startup? There isn’t a strict regimen to follow. But, there are certain keys that can help you make it in tech.

Not sure where to start? I’ll tell you 3 must know secrets about tech entrepreneurship you should apply from day one.

Technology Entrepreneurship Secrets to Be Successful No Matter What

You might be dreaming of joining the ranks of Mark Zuckerberg, Peter Cashmore, among others. Yet, we know achieving similar success doesn’t come overnight. It requires hard work, dedication, and passion.

If you aren’t passionate about it, why even give it a try? Before getting into tech entrepreneurship, you should find your niche. What do you care about?

Is it health? How can you solve that industry’s biggest problems? Yes, it might take time to find that million dollar idea.

But, it will be a satisfying process. Every entrepreneur has their own journey. There isn’t a right or wrong approach to achieve success.

Yet, there are some basics that can help you be successful if you apply them from the get-go. Here are 3 tech entrepreneurship secrets to become a successful entrepreneur in no time:

1. Create and Pitch Your Brand

Many successful entrepreneurs say that learning sales skills were essential to their success. And, they aren’t wrong. Before meeting investors, you must create and know how to pitch your brand.

Remember they have to believe in your product in order to invest. It’s essential to build an entrepreneurial marketing plan that fits your product and communicates your vision.

2. Understand Your Product

Tech know-how isn’t a requirement to become a successful tech entrepreneur. Yes, it will be useful during your meetings with developers.

But, understanding how your product is built and work is enough to be successful at tech entrepreneurship. You should consider learning basic coding to be able to communicate better with your development team.

3. Be a Leader

You might be thinking tech know how is the most important skill for successful tech entrepreneurship. Even though it is useful, being a great leader has more value.

As a leader, you will be the glue of your startup. Not leading your team might kill your startup faster than not knowing how to code.

Bottom Line

Technology entrepreneurship isn’t an easy journey. But, like people say no pain, no gain. When you build a company from zero to success, you will see all your hard work and dedication in your results.

It will be so satisfying to see your company grow to a level you never imagined. Remember to focus on solving major problems for an industry you are passionate about.

Being a tech entrepreneur is about more than just being your own boss. It is about bringing your idea or vision to life.

Want to learn more tips on how to become a successful technology entrepreneur? Check out this article to learn more.

what is an entrepreneur

What is an Entrepreneur? A Complete Guide

Jun 15, 2018

People use the word ‘entrepreneur’ all the time. But what is an entrepreneur?

It’s often used without even thinking about what we mean.

Most people can agree that it has something to do with business and being innovative. But after that, it’s probably quite difficult to find any consensus.

If you want to find out more about what entrepreneurship is, check out our complete guide.

What is an Entrepreneur?

The word ‘entrepreneur’ is originally French.

It was first used by the economist, Jean-Baptiste Say in 1803. He chose to define entrepreneurial as someone who “shifts economic resources out of an area of lower and into an area of higher productivity and greater yield”.

But nowadays it’s often associated with the tech-savvy people in Silicon Valley. It retains its market disrupting origins though.

However, entrepreneurs are not exclusively from the tech industry. The modern-day entrepreneur wants to change the world and solve problems.

Most of the time this is through business, such as the invention of a new product that transforms our lives.

But what are the characteristics of someone who is entrepreneurial today?

What Does it Mean to Be an Entrepreneur?

Let’s take a look at some of the most important characteristics that contribute to making someone an entrepreneur.

1. Be Passionate About What They Do

Most entrepreneurs have a deep passion for what they do.

They believe in the power of business to transform the world. Rather than simply as a way to make money.

They wake up in the morning with fresh ideas and a drive to achieve their goals for the day.

2. Determination to Achieve

Many people assume that entrepreneurs are just lucky because everything always goes well for them. But many successful entrepreneurs underwent many challenges and problems along the way.

Obstacles are simply part of life. The important thing is how you react to events. You need to pull yourself up again and keep going. Entrepreneurs are determined when faced with anything.

3. Resourceful and Inventive

Most entrepreneurs start out with limited resources. It’s important to make the most of what you already have.

This means taking advantage of your network and connections. Make use of the skills and knowledge you already have while gaining new skills.

4. Open to New Ideas

Entrepreneurs often have amazing ideas. But it’s the ability to be open to another people’s ideas that really makes someone stand out. You have to be able to identify when someone has a better idea than you do.

Entrepreneurs can’t afford to get hung up on a particular idea. Instead, they recognize that there is a market of ideas out there, it’s important to select the best one.

5. Fast Learner

There are no two ways about it, entrepreneurs are smart people. They can learn things really fast.

Entrepreneurs learn as much as they can from the people around them. Their minds work like sponges, soaking all the information and wisdom up from the people around them.

Become an Entrepreneur

Now you know the answer to what is an entrepreneur?

It’s time to decide whether you think you’re cut out to be an entrepreneur? Do you identify with the above characteristics of entrepreneurship?

To find out more about entrepreneurship, check out our other blog posts on this topic and much more.

tech entrepreneur

How to Become a Tech Entrepreneur, Even If You Don’t Know Anything

May 25, 2018

With nearly $50 billion in investment capital being devoted to startups every year, there’s money out there for every kind of wild idea. If you love the tech industry, you might be interested in becoming a tech entrepreneur. Fortunately for investors without a computer science degree, don’t even have to know how to code to get involved.

If you’re excited to get involved with the tech world, follow these 4 tips to get started with your new project.

1. Find Your Niche

Finding your niche is essential to knowing what kind of project you want to put your time into. While you might be told about a million dollar idea, if you aren’t passionate about it, every day will be a slog.

You’re better off sinking your time into something that might be less lucrative but will feel more rewarding.

If you care about health and wellness, work on something related to that industry. While you could make more money on a tech-savvy solution to cryptocurrency trading, if that’s not exciting to you, it’sn not worth your time.

2. Think About Your Investment Potential

Whether you’re talking about time or money, you need to be realistic about what kinds of resources you can commit to this new project. Being a tech entrepreneur isn’t all glamorously rewarding. Much of it will entail serious focus, long nights planning and rewriting proposals, with the endless drafting of emails and presentations.

If you end up neglecting your family or other work commitments, it’s not worth the investment. If you end up having to refinance your home to keep the company afloat, you should seek out other ways to get in the tech world.

3. Look For Mentors

No one should navigate the tech world alone. You don’t need to waste time trying to reinvent the wheel or repeat someone else’s mistakes. A mentor can help to guide you through the minefield of being an entrepreneur and help you get a leg up.

Mentors should be people who you respect and look up to. They should be people who can give you harsh criticism that you respect and will take honestly. They should also be able to speak honestly without being hurtful or obstructing your desire to create.

4. Seek Out Talent

Once you’re sure of the kind of project you’re looking to get involved in, you need to figure out how to find talent. Finding talented people is essential to building a great product.

You don’t need to know what good code looks like but you need to know what it’s like to speak with a good coder.

A Savvy Tech Entrepreneur Needs Balance

Even the best tech entrepreneur knows when to invest their time and when to pull back. You need to give the people you work with time to make mistakes and also the room to experiment. Every great project goes through a process of trial and error.

If you’re working on building your new entrepreneurial marketing plan, check out our guide to make sure yours is a hit.

entrepreneurial marketing

How to Dominate Your Entrepreneurial Marketing Plan

May 8, 2018

It’s never been easier to launch a business.

The amount of resources available to entrepreneurs is unparalleled. The ability to reach your audience is literally at your finger tips, thanks to the democratizing effects of social media.

It’s also never been easier to be lost in a crowd. Despite the quality of your work, the professionalism of your services, that same social network that offers you opportunity can easily overwhelm your voice, casting you into the depths.

What’s needed then, to stay afloat, is the right approach: a plan of action that parts the waves.

What you need is an entrepreneurial marketing plan.

Keep reading to learn the core concepts your business needs to follow to succeed.

Be Flexible

There was a time where you could schedule out a full-year plan. Quarterly assessments would allow for adjustments, but you were essentially on a long-term plan.

Our world moves faster than that.

Any strategies you implement need to be assessed regularly and adjusted as necessary. You can’t afford to commit to a long-term plan that isn’t working. The market is too competitive.

How do you know if an approach works? Try it. Results can be monitored in real-time, offering the data you need to evaluate your approach.

Not everything you try will work, and that’s okay. Failing is how we learn what succeeds. The difference is being able to adjust.

It’s All About the Customer Experience

The best product in the world can fail if an inferior product offers a better experience.

Humankind is funny. We’ll often choose what’s easy at the sacrifice of what’s better. Fast food is often less nutritious than a home cooked meal, but a billion burgers sold is its own argument.

That’s not to say that you should produce anything other than your best. Instead, it’s to remind you that it’s the experience of the customer that will determine what succeeds and what doesn’t.

Know Your Strengths

There are a several platforms to have a presence on, but that doesn’t mean you should be on all of them.

Choose the platforms that a) you’re comfortable with, and b) make sense for your brand.

It’s better to dominate your entrepreneurial marketing on just a few platforms, than to be a less cohesive presence on multiple platforms.

Customers can pick up on insincerity. If you come across as trying too hard, you’ll turn off both existing and potential customers.

That being said, if there’s an area you know where your market is, but you lack the necessary know-how or skills, hire someone to do it for you.

Don’t waste your time on what you’re not good at. Your time is too valuable. Assess whether it’s worth the effort, and, if it is, get someone with the right strengths to execute it for you.

A Last Word On Entrepreneurial Marketing

There are a million fine details when it comes to marketing your business. Thousands and thousands of words have been spilled recommending specific approaches and angles to take.

However, simply adopting the above concepts and practicing them regularly will allow you to dominate your entrepreneurial marketing strategy, allowing your business to succeed.

For more information regarding entrepreneurship, check out the rest of the blog.

entrepreneurial opportunities

How to Recognize Entrepreneurial Opportunities

Apr 18, 2018

What do businesses, investors, and entrepreneurs all have in common?

They’re all looking for the next best thing. They all want to get into a market before everyone else is also teeming to jump in.

Bad business opportunities can be discouraging and costly, so here are 4 ways to recognize good entrepreneurial opportunities.

What Makes Great Entrepreneurial Opportunities?

Well, that depends. Which field are you trying to enter?

Is it technology, medicine, website acquisitions, retail, etc.? Determine which category interests you, and that will help you narrow down the exact skills required within that field.

There are several ways to recognize great entrepreneurial opportunities no matter the field, and we list the top 4 below.

1. Stay Up-To-Date With Technology

Science and technology are on the top 10 list of fastest growing industries in the United States. You have to stay updated on inventions, cutting-edge technology, and see their potential in the market to succeed in the industry.

Even if you are not primarily focused on the field of technology, you absolutely need to stay in the loop concerning helpful technological innovations. These can help you not only discover new opportunities, but also succeed once you begin pursuing them.

I know it can seem intimidating at first, but once you discover these programs and how to navigate them, they can make a world of difference in your growing business.

2. Become an Expert

To sell something, you really need to know it.

You need to learn all about its strengths, weaknesses, and potential growth opportunities within whatever industry you ultimately decide to enter. Only with that knowledge can you predict the market and your product.

You absolutely do not want to be ignorant when a potential client or customer asks you a question, so stay knowledgeable on the topic.

3. The Product or Service Will Meet Consumer Needs

When you first stumble upon innovative opportunities, it’s easy to be so excited that you forget to ask the most basic question of business: does this product or service meet a need?

Ask the people around you if they think your product meets a need, and try Google Consumer Surveys to target your intended audience and gauge their opinions on the idea.

Is there already a competitor in the field? If so, are they meeting the needs of their base, or is there an opportunity to greatly improve?

4. The Timing Works Great for You and the Market

Amazing entrepreneurial opportunities will appear when both you and the market are ready for a big leap.

First and foremost, you should be in a location or have a location perfect for the opportunity. Plus you should have the resources to help the business succeed. This is the time to find business partners, investors, and other people and resources to help you pursue your goal.

Further, the market should be in a state where your business thrives. For some, this doesn’t always mean a booming market in your field, so take the time to research the market and a consumer’s ability to eventually purchase your product or service.

Final Thoughts

New, exciting entrepreneurial opportunities emerge all of the time.

It’s up to your keen eye, your location, and your availability of resources to determine which opportunity would yield the greatest chance of success.

To find out more, check out our blog for valuable information on business, entrepreneurship, and advertising.

why entrepreneurship

Why Entrepreneurship is Not for Everyone

Apr 4, 2018

The Harvard Business Review referenced a study conducted by New York University on why entrepreneurship aspirations in college students dropped by 85% after participating in a summer business camp.

Over the course of the camp, students got an up-close-and-personal look at the ins and outs of being a business owner. The pitfalls, the risk, the struggle, and the deferred rewards.

Tasting the reality of owning a business versus just paying attention to the seductive idea of it put things into perspective for these students. If you’re thinking of becoming a business owner, you should follow their example.

Why Entrepreneurship Isn’t for Everyone

There is a common misconception that becoming an entrepreneur is the end-all-be-all of being successful. “If you’re clocking in and out of an office every day, it’s only because you don’t have the gusto to make it on your own.”

That idea is untrue.

The reality of owning your own business exposes you to incredible risk on a daily basis. You’re always plugged into it, possibly not getting to enjoy being off work by 6 pm or having weekends off.

If something goes wrong with your business, you’re on call.

But if you view the idea of needing to be plugged into your business not as a bad thing, but as something that’s empowering in that it speaks to your importance, you aren’t alone.

Many entrepreneurs feel that their constant attention means the opportunity pour every bit of their passion and expertise into their work. That’s not something you’ll always find when working for a separate company. If you share that feeling, keep reading.

Having More Money Versus Having No Money

A lot of people feel that the only way to make good money is by becoming a business owner when in reality, over half of small businesses fail by their fifth year, often leaving in their wake financial hardship.

When you consider that reason as to why entrepreneurship can be difficult financially compared to working a typical job where paychecks are consistent, the value of working for somebody else seems clear on the surface.

Looking below the surface however, consistency in pay often means stagnation. When working for somebody else you are at the mercy of your manager for a raise. When you own your own business, you are at the mercy of yourself.

Entrepreneurs embrace the idea that while risk is substantially higher as a business owner, the sky is the limit on returns.

Those Are Just a Couple of Reasons Why Entrepreneurship Isn’t for Everyone

Other frequently cited reasons in addition to the points outlined above include:

  • Lack of recognition for your efforts
  • Lack of teamwork if you’re a “solo-preneur”
  • Lack defined structure in your day

If you look at those points and think to yourself that you don’t need recognition to stay inspired, that if you work hard a team will follow, and that you enjoy crafting your own structure – business ownership may suit you.

What’s the Main Reason You Should Become an Entrepreneur?

People should become entrepreneurs if they see no other alternative that could truly fulfill them.

If building a business is a burning desire you have in your heart, then go for it. Do it for the passion first and the rewards second.

Remember, if you’re looking for money there are easier ways than entrepreneurship to find it.

If you’re looking for recognition there are easier ways than entrepreneurship to get it.

If you’re looking for success there are easier ways than entrepreneurship to go about it.

But if you’re not looking for easy and are a builder at heart, brace yourself. Creating a business can be an incredible challenge but the rewards can be extraordinary.

For more business-related articles, read more on the Rafferty Pendery blog.

digital entrepreneur

Becoming a Digital Entrepreneur: Top 5 Tips

Mar 28, 2018

Are you thinking about quitting your job to become a digital entrepreneur? You may be onto something. The average entrepreneur in the United States earns over $170,000 a year and the opportunities to make money in the digital world are growing every day.

As attractive as this may sound, it’s far from easy. You’ll face many challenges and there will be times when you want to throw in the towel.

However, if you’re serious about your passion and are willing to put in the work, success is totally possible. These five tips will help you get started.

1. Get Your Finances in Order

Before you leave the world of traditional employment, you must get your finances in order. Pay down your debts and save up a sufficient emergency fund. This lifestyle rarely comes with a steady paycheck, so you’ll need enough of a cushion to get you through the short times.

2. Learn as Much as Possible

A great idea isn’t enough to ensure your success. Take the time to read as many books and blogs as you can and seek out the advice of those who have already succeeded at building their own digital empires.

Knowledge is power. Enroll in an online class, listen to podcasts, and talk to anybody who’s willing to share their experience.

3. Set Up Your Site

You can’t be a successful digital entrepreneur without a strong online presence. You’ll need an attractive website that’s optimized for speed. If you’re not an expert at website development, it’s well worth the money to outsource this critical task.

Once your site is live, test it to ensure it’s mobile-compatible.

Work with an SEO expert to help ensure your potential customers can find you with a simple online search.

4. Develop Your Idea

Spend some time really diving into your idea to make sure it’s viable. Use online surveys and focus groups to further narrow it down until you’re sure you’re on the right track.

Conduct online research to learn about similar products or services already on the market. Determine your appropriate price point and develop a clear profile of your ideal customer.

5. Market Life Your Life Depends on It

One of the biggest mistakes entrepreneurs make is failing to market enough. You’ll need to take steps every day to boost your brand and build up your social media following. Eventually, you’ll want to go one step further by exploring other tactics like paid advertising or guerilla marketing.

A Final Piece of Advice for the Digital Entrepreneur

Once you’ve achieved success, it’s important not to rest there. Always look for ways to diversify your business and stay on top of the newest developments. The digital marketplace is constantly changing, and complacency can be your downfall.

Your new business endeavor will definitely not be easy, but it’s also likely to be one of the most rewarding things you’ll ever do.

Are You Ready to Take Your Business to the Next Level?

Thriving as a digital entrepreneur requires constant effort. It’s not easy to stay on top of everything you need to know, and new information comes out every day.

Explore my blog to learn more about marketing, entrepreneurship, and other business topics all in one convenient location.

smart entrepreneur

Smart Entrepreneur Tips for Women Growing Their Brand

Feb 15, 2018

Are you a female entrepreneur?

Women are becoming powerful figures in the business world, but every business needs to make sales and create a reputable brand. Entrepreneurship can be scary, but women need to know tips to expand her business.

Times are changing in the business world. There are more success factors to consider than just waking up early and wearing a pants suit. Entrepreneurial success depends on your state of mind, your work ethic, and your goals.

Here are a few smart entrepreneurship tips to grow your brand.

To Be A Smart Entrepreneur Know Yourself and What You Want

This seems pretty standard, but it’s easy to lose yourself in life. When you become distracted, you begin to lose your purpose.

Always take time out of your day to think. Sit in a quiet room and think about what you want.

Feel free to write your ideas in a notebook. Think about your long-term goals but also your short-term goals. Write these down, and include any ideas on how to achieve these goals.

It’s easy to think about your clients, your business strategy, and other practical business ownership factors. But you should never lose yourself and why you started this business.

You’re Exchanging More than Money

A lot of entrepreneurs become business owners to make more money and escape the 9-to-5 lifestyle.

When their business becomes successful, they make the focus about money. This is a major mistake — a smart entrepreneur exchanges more than money.

When you communicate with clients, you’re exchanging a relationship. When a client walks into your store, they feel your energy and your presence. When you thank your client, you’re expressing empathy and giving them your heart.

If you’re only in the business of receiving, you shouldn’t be an entrepreneur. Business owners start a business to exchange. And this exchange is more than money and services.

Build Relationships

When do you truly connect with another person? This is a tough question to answer because you can connect with someone anywhere. You can meet someone at a concert, online, through a friend, or at school and work.

You won’t become best friends with every customer.

But attempt to build a lasting relationship with each customer. It’s easy for women to hold back a friendly smile or engaging conversation, especially with men. But personability may be the key to build lasting brand awareness.

Relationships don’t stop with customers.

Build relationships with your connections, employees, and investors. Always communicate with these people and find networking opportunities. By building a professional community, you’ll always have a support system.

Become a Smart Entrepreneur

Female business owners are sending a powerful message. In the wake of misogyny, women can make a difference. By being a business owner, you’re exchanging services and communicating with like-minded individuals.

Entrepreneurship isn’t about selling the best idea or creating the best products. You’re standing tall as an independent woman who’s willing to provide for customers and colleagues.

For more entrepreneurial advice, visit our resources.