Understanding Entrepreneurship And The Mistakes To Avoid
Ask random people on the street whether they are entirely happy with their jobs. Most probably you will get you one, almost unanimous, answer from most. A resounding “No!”
A good number of your interviewees will try to sound optimistic. However, the bottom line is that most people, especially Millenials, find a nine-to-five job dreary. It turns out that job satisfaction has more to it than a good salary. It may be convenient being able to pay your bills on time but merely working to pay your bills is draining.
Furthermore, having money to splash around does little to help attain an ideal work-life balance. The goal of this article is, therefore, to present entrepreneurship as an alternative to employment. It should avail useful entrepreneur tips to anyone with a genuine interest in starting a business.
Common Entrepreneur Mistakes
Becoming an entrepreneur and starting a business can seem like an easy way out when you are part of the employed workforce. However, starting a business has never been a bed of roses.
A recent study conducted by a major U.S. bank has revealed the real situation surrounding modern-day entrepreneurial ventures. Over 82% of small and medium-sized business startups fail within the first few months due to cash flow problems. However, this outcome should not impede your resolve to become an entrepreneur. The entrepreneur tips discussed below will help you avoid some entrepreneurial mistakes that have led many to failure.
1. Competitor Blindness
Except in very rare and exceptional cases, there is a painful reality that entrepreneurs fail to accept when it comes to business ideas. This is the fact that in most cases, there already exists a company or business that has applied the same concept or solution to the problem you’re trying to solve.
Unfortunately, many entrepreneurs have blindly believed that their product or service is unique or infinitely better than existing offerings. Sadly though, these two assumptions have been the most significant contributors to startup failure.
One way you can avoid this common entrepreneurial mistake is by carrying out thorough and comprehensive research on your intended product or service. You can obtain loads of valuable entrepreneur tips on entrepreneurship blogs, startup podcasts, and other online resources. Be sure to also carry out actual street-level research for a comprehensive picture of market potential.
2. Starting Big
Another common mistake made by startup business owners is the unwillingness to begin at the most basic level in their chosen niche. For example, if you have an improved shoe design idea, then the most basic level for your venture is creating and selling just a single pair. You get to learn a lot from just prototyping one shoe, outsourcing its manufacture and then getting a customer willing to buy it. Unfortunately, most entrepreneurs begin by taking jumbo loans to invest in shoe-making machinery.
A successful startup is not founded on money alone but actual, sometimes physical, hard work.
3. Impractical Marketing Strategies
The digital age necessitates that a business embrace technology from the get-go. This means creating a website for the business, coming up with a blog, being active on social media, and so forth.
All this might be convenient for a tech entrepreneur, but it can be overkill when starting out in some business niches. For example, if your product is confectionery, then physically marketing your product at local events is a practical way to attain a viable customer base. As your business grows, you can then opt to make use of online marketing platforms.
4. Lack of Backup Cash
Establishing financial backup comes last in this list of top entrepreneur tips. A startup business will face an initial period of high day-to-day running costs before it begins generating any revenue. These costs will include rent, workers’ payroll, paying suppliers, and many other critical expenses. This is why you need to set up an account exclusively dedicated to meeting the daily monetary obligations of your business. Once your business breaks even, you can then allocate the resources in your backup account to expansion and other business aspects.
Entrepreneurship remains the only route for those who want to realize true freedom, both in their work and their social life. If you are in this category of free-spirited people, then this article could act as a guide for your entrepreneurial ambition.