brand promotion

5 Simple Brand Promotion Ideas

Oct 6, 2017

There comes a time where every business struggles to find their footing. Whether you’re just starting out or you’ve been in business for years, a little help goes a long way.

One of the easiest ways to get back on track is through brand promotion. Getting the word out on your brand and increasing awareness isn’t as difficult as it may sound.

Here are 5 easy examples to help you get started.

1. Create Merchandise

Every brand needs merchandise in some capacity. Yes, it’s going to bring in some extra income, but it’s about more than that.

Merchandising is an easy way to globalize your brand. Think about it, how many t-shirts do you own with a logo of a business or product? Each time you wear that t-shirt out in public, you’re advertising for that brand for free.

And merch doesn’t need to be expensive, either. It can be something as simple as a shirt or blazer to more elaborate options like tote bags or hot sauces. The more products with your business’s name, the better your brand promotion will work.

2. Hire a Brand Ambassador or Influencer

As a business owner, you’re far too busy to spend your day promoting your brand. However, there are plenty of people you can hire to help out.

The influencer and ambassador markets are booming right now. Those who use an influencer are seeing higher levels of engagement and customer response.

While it can be a bit pricey, it’s ultimately worth it. 77% of businesses who hired an influencer reported more engagement surrounding their brand.

3. Leverage Social Media

Even if you don’t know much about social media marketing, you likely know that it matters. In fact, businesses who use social media tend to do far better than their counterparts.

So what’s the reasoning behind this? Well, there are a few reasons, really.

First, it keeps your name everywhere. It’s always a good idea to make sure that your brand name is on as many sites as possible. The wider the net, the better the results.

Next, you’ll gain critical insight into customers and clients who like your business page. You’ll get access to info on everything from their age group to their region. These stats can be better used to tailor your advertising for future brand promotion.

4. Create Various Types of Content

One of the easiest methods of promotion involves creating strong content. But what’s the best solution?

A blog?

A YouTube Channel?

Social media apps?

The answer is all of the above. Switching up your content is a great way to keep things fresh. While it’s a good idea to post several times a week, make sure that you’re not just posting one type.

Variety will also keep your audience from getting bored. For example, current stats show that audiences prefer video content to traditional text. With that said, likes and dislikes change all the time.

Variety isn’t just the spice of life…it’s a great way to future-proof your brand.

5. Engage Users

Finally, make sure that your brand isn’t just a nameless entity. Get out there and start interacting with your customers. People want a face to the name, and engagement is a simple process.

Even if it’s something as small as responding to social media comments, you’re showing your audience that you care and are listening.

Audiences want to identify with your brand, so give them the ability to do so. Reach out. Ask questions. Let your audience know that you’re about more than just profits.

Get Help With Your Brand Promotion

These 5 ideas may seem simple, but they’ll do wonders for your brand. Make sure that you’re talking to your audience and giving them the content they want. Be creative and learn from both failures and successes.

If you’re looking for a bit of help, don’t be afraid to reach out! I’d love to help your brand get the recognition it deserves. I’ve been working with businesses for years and I can get the results you want.

Get in touch and let me help your brand today!

creative marketing

5 Creative Marketing Strategies for Small Businesses

Sep 22, 2017

Your small business offers a hot new product or service, and you know you provide amazing customer service. 

But for some reason, your sales numbers just aren’t there.

In all likelihood, you just need a jolt of energy from a creative marketing campaign.

Many small businesses utilize a rule of thumb that allocates 5 to 7 percent of sales towards advertising. However, if sales on a primary product line are slow, this could be problematic.

Marketing can be expensive. There is a real risk that increased revenue could be offset by additional cost.

Don’t panic.

There are many creative marketing campaigns that can be accomplished on a tight budget. Read on to explore 5 great marketing strategies for small businesses.

1. Creative Marketing on a Budget Always Involves Social Media

What better way to reach an infinite number of people on a budget than through social media? Any business in today’s world should use Facebook, Twitter, and other forms of social media for free marketing.

One great way to draw attention to your social media platform? Offer coupons that are exclusively available on social media.

Social media allows your business to build and develop a rapport with an emerging customer base. You can also announce the launch of new products and services, and obtain priceless feedback from those customers.

Most importantly, you can get very creative with social media. Do this by developing company-specific memes and promoting web content with attention-getting headlines.

2. Videos are Key to Marketing Campaigns

Sometimes, what works for massive corporations can also work for a small business.

Check the websites and social media accounts of major corporations, and you will certainly find the use of videos.

For a small business with a limited budget, consider uploading instructional videos on YouTube. The best part is that you can record and upload a video using a smart phone.

Videos are a great tool for marketing towards millennials, who utilize Snapchat, Instagram, and YouTube often.

3. Hold Contests and Hand Out Prizes

Organizing a contest is an old-school method to build up excitement among the customer base. Contests also create intrigue among prospective clients.

While contests have certainly been around for a long time, hosting them on social media can pay additional dividends.

Major companies, like Disney, raffle off park tickets to contestants who like and share their Facebook page. This is a great way to increase your social media following.

4. E-mail Newsletter

Group e-mail is another great method to communicate with the customer base. Collecting e-mail addresses is important because it allows for this mass communication.

Try drawing readers in with a witty subject line or a digital coupon.

5. Reward Existing Customers for Referrals

One theme from this article? What works for major corporations can also work for small business. Companies of any size can benefit from offering rewards to customers who give your business a certain number of referrals.

While it may seem like a risk at first, trust us when we tell you it will pay off ten-fold. 

Thank existing customers with discounts or rewards dollars for helping spread the word about your product or service.

Wrapping Up

When budgets are tight, it’s time to embrace the powerful role that social media can play in launching an affordable marketing campaign.

Other ideas, like referral rewards and contests, have also been proven to be successful.

For any questions about creative marketing strategies, please do not hesitate to contact us.