4 Barriers To Becoming A Better Public Speaker

Jan 6, 2020

Having a fear of speaking in public is extremely common. In fact, about three out of every four individuals suffer from speech anxiety. As a tech entrepreneur, possessing a strong public speaking presence can be detrimental to your career and entrepreneurial success. Thankfully, this skill is malleable and can be improved upon. If you have been wondering how you can improve your own public speaking skills, check out these four potential barriers to success and how you can overcome them.

tech entrepreneur

Past Failures

As any tech entrepreneur can tell you, failure is inevitable. One of the biggest obstacles people face when developing their public speaking skills is the haunting remembrance of a time when they forgot their words in front of crowd, or had to run off a stage after puking from stage freight. If you’ve had a horrible experience with public speaking, the first thing you should do is admit that you missed the mark in the past. Then, accept that learning opportunity and decide on what can be done differently in the future. Do you need more practice speaking in front of a smaller groups first? Or perhaps not drinking coffee before a big presentation can help calm your nerves.

Insufficient Preparation

Delivering a proper public presentation is only about 30% of what goes into public speaking. The other 70% is preparing what you want to say, and practicing it. Failure to prepare is another common reason speakers fail to impress while public speaking. Each person has their own preferred method of preparing for a speech or presentation. You may choose to write out what you plan on saying, to create a bullet-point list of key talking points, or to rehearse the presentation in front of a close friend. If you do choose to have someone else listen to your presentation before you give it, make sure you allow that person to give you feedback on how you did.

Lack Of Real Engagement

In today’s modern society, the internet is more accessible than it has ever been. Although texting and talking with your keyboard is more convenient and easier than talking in person, any public speaker can tell you that avoiding conversation in real life is not helpful in learning how to succeed as a tech entrepreneur. You need to learn how to think on your feet, and how to get back on topic in real time if you drift off on a tangent. You cannot learn how to read your audience behind a computer screen, and you certainly can’t feed off the hype they give you when you’re killing a speech.

Failure To Self-Evaluate

This is one of the most common entrepreneur mistakes being made. You cannot let any success you have had in the past go to your head, including previous public speaking wins. You need to constantly be evaluating your performance, and trying to improve on your weak points. A great method for doing this is to have a trusted friend watch your speech, then compare your notes. Ask yourself, did your friend have the same impression of your performance as you? Did they understand your message? Did you seem confident throughout the entire presentation?

Final Thoughts

Getting over a fear of public speaking can seem impossible, but it doesn’t need to be. As a tech entrepreneur, you are resilient. Just like any other skill you’ve learned, becoming a stronger public speaker takes time and practice. As long as you can identify what is holding you back, like a previous failure, you can learn to overcome it. So take the time to prepare for your next presentation, and have a friend help you assess how you did once you finish.

Top Tips for Becoming a Tech Entrepreneur

Nov 1, 2019

If you’re wondering how to become a tech entrepreneur, but you’re worried that it’s too late to start — think again.

Countless people wonder how to become a tech entrepreneur in the face of adversity. You fear that the age of billion-dollar startups is behind us, and the world is destined to be run by the major corporations those original startups have become. Or maybe you just think you don’t have enough technical know-how to avoid common entrepreneur mistakes and succeed.

You’re about to see how to become a tech entrepreneur, no matter where you are or how you see yourself right now. Keep reading to learn more.

Develop a Great Idea

Obviously, coming up with a great idea is the first step in how to succeed as a tech entrepreneur. If you think that all the valuable ideas are already taken, you couldn’t be more wrong. After all, what is a valuable idea?

A valuable idea is a specialized idea. And everyone, including you, is a specialist on something.

So, coming up with a winning idea for your area of expertise is largely a matter of solving an old problem in a new way. If you have thought of a way to do something cheaper, faster, or more effectively than anyone else is doing now, then you are on to developing something great.

Talk About It

Many people who get started in tech entrepreneurship think they have to keep their big idea to themselves or else someone will steal it. Spoiler alert: they won’t. Not because people don’t want valuable ideas, but because most people are too scared to act on ideas at all.

Instead, you should try to talk about your idea at every opportunity. Don’t just gush about it. Really explain it to anyone who will listen, and see how they react. If their eyes light up and they respond with something like, “Wow, that’s a neat idea!” this is a good sign.

Even better, try to share your idea with people who ask good questions and see things from new angles. As you share your big idea with more people, you may end up finding a business partner or tech expert who can help you bring your idea to life.

Start Small

This statement is often the bane of entrepreneurship dreams, but it shouldn’t be: don’t be afraid to start small.

Did you know that 69% of all entrepreneurs in the United States started their businesses from inside their homes? Likewise, you should strongly consider establishing yourself in whatever headquarters you have available to you rather than springing for an independent building.

When you start out, just focus on refining the idea. The business infrastructure has to be built around a great idea to last.

Get Funding

When you have clarified and refined your idea, it’s time to think about getting funding.

Instead of trying to get investor funding right out of the gate, you may be better off getting your parents, friends, or loved ones to back your idea at first. Use your own money, too. Avoid expensive sources of credit, such as credit cards, whose high interest makes them impractical for most business ventures.

The best thing about using your own money and that of your personal acquaintances is that you’ll have skin in the game. When it’s personal like that, you can’t afford to back out, so you will be incentivized to succeed.

Now you know the basics for how to become a tech entrepreneur. You have a lot to learn, but it’s sure to be an exciting and rewarding journey.

What Career Paths Are Available for the Digital Entrepreneur?

Oct 9, 2019

What is a “digital entrepreneur?” Entrepreneurship has existed since the free market system evolved in the late 1700s. Entrepreneurship allowed individuals to build businesses where goods and services were distributed based on supply and demand rather than monopolistic practices, feudal systems, protectionist laws, and exclusionary guilds.

Similarly, digital computers have existed for nearly 80 years; programmable computers were invented during World War II to crack encryption codes and calculate ballistic trajectories for artillery.

Given this history, what do we mean by a digital entrepreneur? For purposes of this article, a digital entrepreneur requires something more than a free market and a digital programmable computer. The digital entrepreneur requires the Internet. Thus, the digital entrepreneur is someone who uses computer networks as a communication medium to deliver, solicit, or promote the digital entrepreneur’s goods or services. Using this definition, here are five career paths for the digital entrepreneur to consider:

Produce Content

Although 75% of people suffer from speech anxiety, it seems like the other 25% have YouTube channels. A large segment of digital entrepreneurs are in the content business. However, this statement should not be limited to makeup videos and toy unboxings. Digital content can cover a wide variety of topics, ranging from “how to start a business” and “how to become a public speaker” to “how to change your oil.” Also, digital content is not limited to YouTube and Facebook videos. Online content also includes:

  • E-books, blogs, and articles
  • Music
  • Podcasts
  • Educational materials
  • Games
  • Movies and video series

Of course, there are two challenges for the digital entrepreneur who creates content. First, you must develop a distribution model. Second, you must create a business model to monetize the content.

Produce Technological Solutions

This discussion separates content, which is primarily non-functional, from technological solutions, which are functional. In this context, technological solutions include:

  • Desktop and enterprise software
  • Mobile apps
  • Databases
  • Web-based and cloud applications

Essentially, if you create something that someone can use to solve a problem, whether that problem is mapping out a travel route or completing a tax return, then you are a tech entrepreneur.

Sell Physical Goods

In the mid- to late-1990s, the world experienced the Dotcom Boom as the World Wide Web brought e-commerce into people’s homes. This was followed in 2000 by the Dotcom Bust. How did this happen?

The Dotcom Boom was fueled by “tech companies” that were not actually tech companies. Rather, they were retail companies that were given the valuation of a tech company. This overvaluation of plain vanilla retail companies inflated a valuation bubble that had to eventually burst.

With the benefit of hindsight, it becomes apparent that online retailers are not so different from brick and mortar retailers. Clearly, online retailers can reach a broader audience. However, online retailers are still susceptible to the same entrepreneur mistakes as brick and mortar retailers. Specifically, online retailers must have a way to distinguish themselves in the online marketplace just as brick and mortar retailers must have a way to distinguish themselves in the brick and mortar marketplace. Without this competitive advantage, your dream of being an online retail entrepreneur may be doomed from the start.

Sell Services

Think back to all the things that were either impossible or had to be done manually before the Internet. Now, streaming movies and TV are on track to supplant physical media. Digital marketplaces have eliminated the need for classified ads. Dating websites have irreversibly altered how we meet the people we may eventually marry. Real estate listing websites not only give us information about homes for sale, but minute details about everything you would want to know about the area including comps, schools, climate, and traffic.

Again, the challenge to the digital entrepreneur is to find a way to monetize these digital services. Specifically, you have to identify the value you provide that encourages people to pay for the services.

Support Digital Entrepreneurs

Digital entrepreneurs need support to make their businesses successful. Those who provide services to digital entrepreneurs are, themselves, digital entrepreneurs. For example, PR agencies specializing in online reputation management and accountants specializing in sales tax compliance for online retailers play essential roles in the digital economy.

Digital entrepreneurs, like all entrepreneurs, must identify opportunities, then execute a well-thought-out plan to take advantage of them.

Do you want to become a digital entrepreneur? Think about these career paths when you want your skills to shine.

How to NOT Sink Your Startup

Sep 6, 2019

Starting a business is a terrifying yet exciting journey that 69% of entrepreneurs in the United States embark on from their homes. As a tech entrepreneur, finding and solving a problem with technology is exhilarating and fulfilling. The excitement, however, does not exempt you from making mistakes, even if you’re the founder of your own business. Everyone experiences missteps along the way, but for a fledgling business, each new error might be your last.

As the founder, your decisions will place your startup in a losing or winning direction. Thus, you must learn from those who have gone before you in order to avoid costly mistakes. Here’s what you should avoid in order to succeed as a tech entrepreneur.

1. Premature Expansion

Every entrepreneur who starts a business ultimately wants to see it grow. But for a tech entrepreneur, knowing when it’s the right time to grow their business is a mission-critical element. It has been said that more companies die from indigestion than starvation. What this means is that ill-timed growth will kill your firm faster than a lack of adequate business. If you make the mistake of growing too early, you will tie up your finances and complicate your operations faster than you can resolve them.

To avoid making this mistake, focus your resources on only the essential aspects of growing your startup. Until you find optimal product/market fit, hold off on scaling in order to sidestep one of the most common entrepreneur mistakes.

2. Not Having the Right Co-Founder

A technology business calls for a strong founding team. The tech entrepreneurs you rely on must complement your skills and vice versa. Start by identifying your strong suits and bring on a co-founder who is strong in areas where you have trouble. For example, it is common to find a business-savvy entrepreneur to open your shop and work out important financial complications. This allows you to do what you do best: develop new products for your clients.

Ask for referrals and take your time building relationships that can lead to a co-founding arrangement.

3. Hiring the Wrong Team Members

No startup can hope to get off the ground without the right team to back them up. In today’s market, there is a relatively abundant level of technical talent you can tap. However, one of the most critical entrepreneur jobs you’ll face is hiring a great team.

Studies show that employees who feel that “they belong” tend to be 12 times more productive than those who don’t share the sentiment. Look only for potential team members who relate to your startup’s mission, culture, and core values. Talent is essential but does not prioritize it over their capacity to fit into the firm’s culture.

4. Inflexibility

One of the oft-repeated entrepreneur mistakes when starting out is becoming too attached to your first business model. Your first model is rarely the one that will bring victory to the business, and you will end up iterating several times before you find the right system that works for you. Thus, you need to be flexible in pivoting when the market’s feedback indicates the necessity. If you can’t respond to customer needs and align your firm accordingly, you will fail as a tech entrepreneur.

Avoid Commonplace Tech Entrepreneur Errors When You Want to Thrive

As a founder, your early decisions will place the company on a winning or losing path. Thus, you need to identify the typical errors entrepreneurs in your position have made to avoid plunging your firm into the dark. When you’re ready to get your startup off the ground, rely on the experience of Rafferty Pendery for guidance.

entrepreneurial resources

Entrepreneurial Resources for Women to Utilize for Their Business

Feb 8, 2018

Being a woman in the business world is difficult. That said, there has never been a better time to do it. The percent of women CEOs of Fortune 500 companies is still small, but it’s on the rise.

As a female entrepreneur, there are plenty of entrepreneurial resources at your disposal. Taking advantage of these groups, communities, and investors can give you a step-up on the rest of the field.

Educational Resources

For many, the first step toward successful entrepreneurship is education.

Whether it’s tech, finance, or business development, these organizations focus on empowering women through educating them on their preferred area of focus:

Women’s Business Center

With over 100 Women’s Business Center locations across the US, you’ll doubtlessly find one near you that can help grow your business.

The Small Business Administration funds these educational centers. TTheir goal is to create an even playing field for women in business.

Tory Burch Foundation

The Tory Burch Foundation gives women monetary and educational support for their business. They offer the chance to earn capital as well as offer an informative business management program for women.

If you join the Tory Burch Fellows Program, you’ll get the chance to gain support, a 10,000 reward, and the opportunity to create a pitch for a 100,000 grant.

Ernst & Young Entrepreneurial Winning Women

The Ernst & Young Entrepreneurial Winning Women helps female entrepreneurs through education, networking, and other events. They also focus on helping women-owned businesses with $2 million in revenue grow their business as quick as possible.

Investment Opportunities

There are several foundations and organizations that help women secure investments for their company. If you come to them with a good idea and viable strategy, chances are you could walk away with some seed money.

SoGal Ventures

SoGal Ventures, as the name suggests, is a female-focused venture capital firm.

They know what it’s like for women in the business world, and want to help female-led startups with initial investments.

Female Founders Fund

The Female Founders Fund is another company that invests in businesses run by women.

This organization focuses on the technology field, so if your business falls into this category, take a look at them.

Women’s Venture Fund

Women’s Venture Fund is another of the entrepreneurial resources that help fund women-owned businesses. They assist women with advice, technical problem solving and funding.

Specifically, this organization targets women who run businesses in urban communities.

Entrepreneurial Resources for Women

There are countless entrepreneurial resources out there for women, and these are only the tip of the iceberg.

Although it can be tough to navigate the business world, there’s a long list of allies with educational resources, information, and the capital to make your dream a reality.

You don’t need to try to run your business on your own. Networking is one of the most important elements for any entrepreneur. Grow your professional circle and advance your business by using the above resources.

Want more information about anything an entrepreneur would need to know? Take a look at our blog!

entrepreneur mistakes

Common Entrepreneur Mistakes You Need to Avoid

Feb 6, 2018

Succeeding as an entrepreneur isn’t easy. In fact, first-time business owners only have a 16% chance of succeeding in the business world.

Why do so few entrepreneurs succeed? It’s because they fall victim to common entrepreneur mistakes that cost them both personal and business success. If you want to make it big as an entrepreneur, you’ll need to avoid these entrepreneur mistakes and be smart about how you approach your business.

Entrepreneur Mistakes You Need to Avoid

Success as an entrepreneur isn’t just about passion and talent. It’s about following the right practices and avoiding potential pitfalls that could undermine your efforts. Here are some basic mistakes you need to avoid:

1. Thinking You Can Do It On Your Own

One of the biggest entrepreneur mistakes you can make is taking on too much. Just because you know your product, and are arguably the most passionate about it, doesn’t mean you know how to run a business. Taking it all on alone will result in burnout and blindside you to any shortcomings your product or business effort may have.

You should surround yourself with people who are knowledgeable about your product and the competitive field you’re trying to break into. You should also have an experienced consultant or mentor who can give you perspective on your business and product market.

2. Not Setting Attainable Goals

It’s okay to be a dreamer, but if you want to succeed you need to devise a list of business goals you can actually accomplish. If you only think about the big picture and don’t set short-term and long-term goals, you will ultimately fail. So, set specific goals, come up with a list of ways to accomplish them, and be flexible enough to change them if you have to.

3. Hiring the Wrong People

As a business owner, you’re only as good as your employees. So, the last thing you want to do is hire people who are unqualified, or unable to accomplish the things needed for the business to succeed. Avoid hiring unqualified family and friends, and try to find people who support your product and vision.

You can set your business up for success by hiring talented and experienced employees who can help get you to the next level. It may be tempting to hire cheaper employees to cut costs, but hiring unqualified employees is a huge mistake that will only hurt your business in the long run.

4. Think Your Product is Unique or Unlike Anything Else

Many entrepreneurs fail because they believe their product is unlike any other one on the market. But the reality is, you most likely have many indirect or direct competitors who already have brand awareness and a loyal consumer base. Not acknowledging them, and failing to identify your niche will result in your ultimate failure as an entrepreneur.

What you need to do is identify that there is a consumer need for your product, and then determine how it’s different from similar offerings. By knowing how you’re different, you can sell your product in a way that will speak to customers.

Final Thoughts

If you want to succeed as an entrepreneur, you need to be smart about how you approach your business. And while it may be tempting to turn to these bad behaviors, doing so will only hurt your business efforts in the long run. By avoiding these common entrepreneur mistakes, you can get one step closer to accomplishing your business dream.

Are you an entrepreneur? Have you ever fallen victim to these common mistakes? Let us know in the comments!

rafferty pendery

Rafferty Pendery: The Expert Every Entrepreneur Needs

Jan 30, 2018

There are thousands of wannabe entrepreneurs and business owners, but only a few actually distinguish themselves from the crowd. It takes a lot of passion and determination to get a business off the ground.

I’ve put in the hours to become an expert in the fields of entrepreneurship, marketing, and more. Not only have I founded my own company, but I’ve also gotten involved in multiple industries and worked with people all over the globe.

Want to know how?

Read on to find out why so many people are looking for the voice of Rafferty Pendery.

Entrepreneurial Spirit

You can learn business, but you can’t teach drive. The people that actually make the jump to become entrepreneurs have the confidence and passion it takes to succeed.

After I founded my online marketing firm a decade ago, I could have been content with the achievement of starting a business. After all, it’s a big deal to create something and watch it grow into a successful enterprise.

However, I knew that it had the potential to become something bigger.

I used a combination of creativity and an entrepreneurial mindset to turn one business into a group of six companies that span across the globe. That takes a lot of vision and drive, which I want to help other people develop in themselves.

Constantly Learning

Of course, even the experts know that the learning is never finished. There’s always another experience to help you grow as a professional.

I help facilitate learning for new entrepreneurs through this blog, where people can find ideas and advice on how to become giants in their field. If you’re looking for something more academic, you could also check out a research paper that I’ve co-authored on online tech.

Those research papers helped me become one of the youngest to join The Explorers Club, an international society for scientific endeavors. Learning isn’t over for me, either!

The Rafferty Pendery philosophy shows up in my businesses, too. For example, my company Rethink Training is centered around employee education. It helps to make sure that people feel engaged at work and comfortable with their duties, which improves retention.

Great Experience

Not everyone can say that they’ve worked on a project for NASA. Fewer people can claim that they’ve worked for Time Warner, Hilton, Mizuno…the list goes on.

When you go to someone for advice, you want to make sure that you’re asking someone who knows what they’re talking about. I can guarantee that my advice comes from experience — over a decade of it.

I’ve been in this entrepreneur game for a long time, which has led to me helping people around the world as an international speaker. Whether you’re looking for advice on starting a business or you’re marketing an effort you’ve already started, I have expertise that will come in handy.

Get In Touch With Rafferty Pendery

Interested in working with me or just finding out more about what I do? Feel free to get in touch.

You can shoot me a message using this form right here.

tech entrepreneur

5 Things Every Tech Entrepreneur Should Know

Jan 23, 2018

Are you an aspiring tech entrepreneur looking to create new technology-oriented markets and strike business success? Well, the good thing is you don’t need technical expertise to succeed if you have a great idea for a tech company or a product idea that will positively impact the tech market. But you do need to know a few things if you want to succeed.

In this article, we’ll share some must-have tips for succeeding as an entrepreneur in tech.

5 Things Every Tech Entrepreneur Should Know

What are the keys to success as an entrepreneur in tech? Here are 5 pieces of advice you need to know before you embark on this new and exciting career path.

1. Research the Tech Landscape You Want to Invest In

The reality of entrepreneurship is that there are very few new ideas. Chances are you’re going to go up against a variety of competitors with very similar products or solutions.

So before you invest your time, money, and resources, you should look at the tech landscape and see what competitors are offering, and think about how you meet a different niche. You need to know how your tech product or service is unique, and how you can emphasize these differentiators to potential customers.

2. Take Advantage of Industry Experts

If you know people in the tech industry, you should ask them questions about your potential product or service and take any advice they give you to heart. Pick the brains of industry experts, learn from their mistakes, and know that they don’t need to be offering the same product as you to have meaningful advice.

Studies have shown that sharing knowledge and chatting with other professionals is essential for business growth, but only 25% of executives are really doing this. By taking advantage of these networks, you can carve a spot for yourself as a tech entrepreneur.

3. Surround Yourself with the Right People

One of the most important things you can do as a tech entrepreneur is to surround yourself with people who are as passionate and ambitious as you are. Your employees will be the backbone of your business, so make sure you look for people with insight into your industry, as well as a passion for your product and what you stand for as an entrepreneur.

4. Validate Your Offering

Curious why the majority of tech startups fail? It’s because they weren’t providing a product or service that consumers actually needed! As an entrepreneur, you need to verify that your product or service is something consumers will want to pay for and use.

To increase your odds of success, you need to validate your product offering, determine your target demographic, and figure out how you can target them most effectively.

5. Be Smart & Plan for the Future

At the beginning stages of your business, you need to be smart about how you invest your time and money. You’ll need to sharpen your time management skills, cut corners when it comes to finances, and figure out the lowest cost way to get your product or service out to customers.

Once you do this, you need to come up with a detailed business plan that will help you prepare for any market changes and changes in company growth and profit margins. By doing this, you can help your business survive and later thrive.

Final Thoughts

Succeeding in the tech space isn’t easy, but it’s possible if you’re smart enough and have the right amount of talent and passion! By following these 5 tips, you can have a fighting chance at building a business consumer will love.

Are you an entrepreneur looking to invest in the next big tech? Have any tips or questions we missed? Let us know in the comments!

international speaker

Overcoming Challenges as an International Speaker

Jan 16, 2018

As an international speaker, you’re bound to be confronted with unique challenges. Inspirational speakers, in particular, must overcome cultural and language barriers to create deep emotional connections.

Following a few simple rules will help you communicate successfully with diverse international audiences. This will ensure your story makes the powerful impact it deserves.

Rule #1: An International Speaker Must Respect Cultural Differences

Perhaps the most important piece of advice for an international speaker is to have at least a basic understanding of the cultural norms. Fail to educate yourself, and you’re likely to make an embarrassing mistake. In some cases, this can completely ruin your credibility.

Here are a few examples to consider:

  • In Japan, you’re expected to bow, rather than offer a handshake.
  • In China, business cards should be accepted with both hands.
  • In Arab countries, the standard is to accept a business card with your right hand only.

Before heading overseas, take the time to learn about the cultural standards. This will help ensure that your message is well-received.

Rule #2: Pay Attention to Body Language

When traveling outside of your home country, it’s important to pay attention to your body language. This includes things like:

  • The amount of eye contact you make
  • Your mannerisms
  • Your posture
  • Respect for personal space

Remember that what’s acceptable in one country may be completely offensive in another.

Rule #3: Communicate Clearly

Speaking slowly and enunciating clearly is important for all public speakers. It’s even more important when you aren’t speaking the audience’s native language.

In some regions like Asia, the Mediterranean, and Latin America, the tone of voice and facial expressions are an important communication tool. Other cultures communicate with a strong emphasis on hand gestures. Still, others clearly explain what they mean primarily through the words they choose.

Understanding the culture’s preferred communication method will help you bond with your audience.

Rule #4: Choose Your Words Carefully

The same word sometimes has a different meaning in another language, so it’s important to choose your words with care. Avoid metaphors and jargon that may not be understood. For example, you may be well advised to skip the sports analogies and stay away from any type of off-color humor.

Don’t use foreign words unless you are one hundred percent sure of the meaning and pronunciation. Often, even a slight variance can cause a word to take on a completely different meaning. This could have disastrous results and you’re better off avoiding it altogether.

Rule #5: Dress for Success

Depending on where you are speaking, you may need to follow a very strict dress code. In Muslim countries, for example, women are expected to dress very conservatively. Sleeveless shirts, short skirts, and plunging necklines are definitely off-limits.

Dark or neutral colors and conservative designs are almost always the way to go when dealing with international business transactions. Unless you’re completely sure it’s acceptable, avoid anything that’s flashy or shows too much skin.

Stay on Top of the Latest Business Trends

Most public speakers have much more to worry about than the speech itself. Check out my blog for more thoughts and strategies to bring you success in public speaking, business-building, and entrepreneurship.

hr processes

The Most Effective HR Processes for Supporting Company Culture

Dec 21, 2017

Did you know that highly engaged employees are more than twice as productive, yet 70% of American workers are not engaged at work? Several polls confirm this testament to the importance of great hr processes.

You can greatly improve employee engagement by developing and maintaining the right company culture.

Company culture drives employee motivation and behavior. Maintaining the right company culture leads to higher performance and more loyal employees, bad company culture does the opposite.

Let’s take a look at how you can adapt your hr processes to create a workplace where employees thrive, care and take pride in their work.

Refine Company Culture

You can’t develop a good company culture without a well-thought-out structure and end goal.

Start with alignment. Gather management to define company culture. When you have a clear idea of your ideal company culture, assess out how it fits your business strategies, and how well employees think it matches their experience in the workplace.

Adjust and make plans to fix any misalignments. Make sure the leadership’s picture of company culture mirrors how the employees really see it. Otherwise, your management is leading in blindness and unable to make optimal decisions, and your workers feel mistreated and ignored.

Learn from your employees and adapt your hr processes, because the company will only go as far as the workers take it.

Hiring and Training

Handle prospects and new recruits as people, not just labor. Imagine them with the group, and their relation to your company culture. Are they a good fit? Make company culture part of the hiring process and bring new employees smoothly into the community.

Activity doesn’t equal results. The position you’re offering is more than an activity. Focus on results, what this person will achieve for the company. Both in their immediate tasks and as a part of your team with a mission.

Using perks for motivation is inefficient if you haven’t established perks that are tailored to your workforce’s needs and wants. Hear them out, adjust as needed, and save money by cutting out unwanted perks.

Keep employees happy to keep them motivated and efficient. Satisfied employees will spread a good reputation for your business. Fewer employees quit, more people seek employment with your business. Thus you’ve made future hr processes more efficient.

Ensure an environment of happiness and you maintain motivation, independence, trust and belief in the company.

Eliminating Clashes

Carefully assign leaders with a clear sense of direction for the team, project, and company culture. Choose ones that care and take pride in their work.

Think of what state of mind you want your workers to maintain, and pick leaders that brilliantly represent it.

Remember that high-performers easily lose motivation. Don’t keep them thinking they’re doing more work with more accountability and less help without due compensation.

Ensure that great work is recognized and rewarded to prevent animosity between workers, and inspire more workers to strive for higher performance.

More Tips on HR Processes and Much More

Rafferty Pendery is a tech entrepreneur, VC and International speaker whose companies have worked with major brands like Hilton, HP and Time Warner.

On this blog, you’ll find lots of great information for entrepreneurs and business executives.

If you have any questions about this information, send a message here.

business strategy consultant

4 Crazy Ways A Business Strategy Consultant Produces Rocking Results

Dec 14, 2017

Do you have a gnawing feeling your business should be doing better? Do you feel like you’re leaking money somewhere, but can’t find the hole? Bringing in a business strategy consultant can help you find the answers you’re looking for.

These professionals don’t earn their money by providing you with lukewarm results. They should be able to come in and give you rocking results, almost immediately.

Here are four proven ways they can help nearly any business.

1. They Provide a Fresh (and Expert) Set of Eyes

If you feel like you should be making more money, business strategy consultants can give you that valuable perspective that helps you, find the leak and plug it. Or, they can just simply help you find a better way to do things.

First of all, you know your business and you’re an expert in your given industry. Bringing in a consultant lets you focus on these things, and spend your time where it’s most valuable.

Also, you’re often too close to your business to see things objectively. Your consultant can come in and assess things objectively.

It’s easier for them to see the big picture because they haven’t been staring at the micro details as long as you have.

People in your organization may have an emotional bias because they’ve invested a certain amount of time in a given product or project.

A business strategy consultant has no emotional attachment, and they always objectively advise you on what’s best for business.

2. They Don’t Come With “Hidden Costs”

You might be weighing the cost of a business strategy consultant against bringing in a full-time employee to handle all of this.

We understand the temptation to want to bring things “in-house.” But believe us when we say it can be a lot more economical to bring in an outside consultant.

The cost of a business strategy consultant is fixed, and there are no surprises. And you don’t have to pay for expensive extras like benefits, vacation time, or Christmas bonuses.

You only pay for services that move the needle forward for your business.

3. Business Strategy Consultants are Professional Maximizers

Think of it as an investment in making sure everything you have is being used to its full potential.

Tight budget? No problem. Limited resources? They can work with that.

Impossible deadline? We will see about that. Their biggest strength is their ability to look at everything you have, and get the absolute most value out of it.

This includes everything from your time, to your staff, to your partnerships in the industry. It’s their job to maximize everything you have and find new opportunities that you would have never otherwise found.

Ready to Hire a Business Strategy Consultant?

In only 10 years, my expertise has helped startups get off the ground. In addition, I’ve also helped Fortune 500s like Time Warner, Red Bull, Hilton, and HP make the most of their corporate strategies.

How can I help you? You can click here to contact me any time. Let’s talk business!

inspirational speaking

4 Proven Ways to Level-up Your Inspirational Speaking Skills

Dec 7, 2017

According to the Harvard Business Review, the ability to inspire and motivate others is the most important skill for leaders and managers at every level.

In order to do that, you’ll need to be able to captivate your audience and inject energy into it. In this article, we’ll tell you exactly how to do that.

Read on to find out how to improve your inspirational speaking skills.

How to Improve Your Inspirational Speaking

1. Know Your Message

In order for your public speaking to have an impact, it needs to have a clear message. If you’re not sure what that is yet, it’s time to get brainstorming.

If there’s one thing that you want people to take away from your speech, what is it? Once you define what that message is, you can work on delivering it in the most effective way possible.

2. Practice Improvising

When you’re trying to give a compelling speech, reading off a script or reeling off memorized lines just won’t do.

There will inevitably be moments when your mind goes blank or a wrench is thrown into the works, sending you off your usual course. When that happens, you’ll need to come up with something on the spot.

This requires improvisational skills.

Hone your improv skills, and you won’t have to worry about being caught off-guard. One great way to do this is by trying out some stand-up comedy.

It can even make you a better leader!

If you can handle hecklers, you can handle anything. Besides, it helps to get all the extra stage practice you can, no matter what you’re doing while you’re up there.

3. Be Passionate

Your audience won’t believe your words unless you do. That’s why passion is important for public speaking.

Emotion is what will make your speech captivating, drawing people in so that they hang on your every word. It could come through in body language, tone or just quality of storytelling.

However you do it, make sure it’s authentic.

4. Adapt to Your Audience

Your inspirational speaking approach should differ depending on the type of audience receiving it. You can’t talk to every group of people in the same way.

Try your best to get to know as much as you can about your audience before an event. The more you know, the more you’ll be able to gear your speech towards their tastes, wants and needs.

That way, they’ll be able to relate to what you’re saying, and your words will have a bigger impact.

Be Better at Business

With these tips, you can become a great public speaker. As well as improving your business and making you a better leader, it could also turn into a lucrative side gig. If you’re really good, you could even become a professional inspirational speaker.

Work hard enough, and you’ll find that people will come to you, offering to pay you to speak at their events.

To find out more, read our post on 5 tips on becoming a paid international speaker.